My Choice

NEVER go here, EVER.
This store has the worst management of any establishment, ever. The manager was INCREDIBLY rude to us.
After asking politely for a small frozen yogurt cup, he just decided to scoop us two scoops of ice cream — and then made us pay $ 6 for it! Even though we had wanted a small, and frozen yogurt!
He just had the most terrible attitude about it. And, it was completely unclear to me what we were doing wrong in nicely asking a frozen yogurt store for a small cup of frozen yogurt…

Great service, super friendly. All the fruits are very fresh and sweets are plentifully. A tad pricey though, but good

Amazing froyo and brilliant service.
Vikki was lovely and friendly. Definitely going back!

I love the yogurt. It is fresh and diverse. the green juices are as good as any of the new trendy places. They can customize with any ingredients. Service is amazing. I am so happy they are here.

Just average, but there aren’t many froyo places in the neighborhood, and I just needed a little something cold and creamy after a spicy meal. At .59 per ounce, it’s in the ballpark with similar places. I do agree that it’d be nicer to be able to SEE the scale. But I took a little bit of about 4 or 5 flavors, no toppings (that’s where these places can slam you!), and it hit the spot. BTW, the coffee flavor was intense, much to my delight. I spent a whole $ 1.99, & the guy behind the counter on a Sunday evening wasn’t chatty nor mean, just matter-​of-​fact. Fine with me.

Looks like I don’t need to post this since it’s pretty clear how terrible this place is but I just need to reinforce the fact. We were walking back from Central Park and had ice cream on our mind. It’s crazy how limited the options for ice cream is in this area. We asked a waitress at Lindy’s down the street and she pointed us to My Choice. We walked in and the place looked decent. A guy greeted us and gave samples of froyo. My craving was for ice cream however and went for a «scoop» of mint chip. The guy got me a scoop and l literally LOL’d. I looked at him and said «that’s a scoop?» It was barely larger than a Ping Pong ball. He said it’s $ 2.75 a scoop. I should have taken a picture of it… I debated whether to get it or not. But my bro-​in-​law had already gotten some froyo so I went ahead and kept it. We ended up getting a second scoop (cookie dough) for my husband. 2 «scoops» for $ 4.99. He saw my reaction and ended up scooping another bit, the size of a nickel. I swear it was 2, maybe 3 bites total. I don’t mind paying for some ice cream but it was seriously ridiculous… I’ve never been to an ice cream shop where they were so stingy in the serving. But on top of the value (or not so value), the cookie dough ice cream seem old… it was gooey. Never seen gooey ice cream… and to confirm with other reviews the froyo was no better. Very melted even as it came out of the machine and this was around 8:00 pm. Turn your sweet cravings to something else, not worth it!

Overall, it hit the spot for what I was craving. Mind you, it was, literally, my fourth and final desperate attempt after I’d already been out of the office for half an hour since my normal treat couldn’t be fulfilled elsewhere. Would never have tried them otherwise.
Shop was clean and well lit. No bad smells. Clear choices on the menu. Protein add-​in option.
However, OUTRAGEOUSLY overpriced for midtown… for new york… hell…for Tokyo.
Got the peanut butter banana smoothie. Asked for chocolate in it. Added protein.
It was fine. Much smaller than a peanut butter moo’d at Jamba, and JUST shy of $ 10. And that was without using real peanut butter (they use the sundae peanut butter dessert sugary topping). Had I not been so ravenously hungry, I would’ve walked out. Was starving and didn’t care… until the blood sugar kicked in… and now I wanna Stapler Guy the place.
The only saving grace was the young lady behind the counter. She was very nice, patient, accommodating, and poured the extra into a small cup for me. Had it not been for her, pure 1-​star experience.
If you find yourself in a situation where one area Jamba doesn’t have the ingredients you need, another area Jamba is out of business, the café across the street isn’t serving smoothies at the time, and you don’t have the time to hike to Columbus Circle Jamba, Times Square Jamba, or GNC… give up your craving and partake in something else. Plenty of other yogurt/​sweet treat options in the area.

If it’s possible to screw up a plain orange juice, this is the place to do it. Low quality, old fruits and over priced. Not coming here again, that’s for sure!

Not sure why this place has so many bad reviews! Based on the bad reviews, I almost didn’t go to this place, despite how close it is to my office. However, I decided to try it out. I first had a sample, to make sure that it was edible. It was delicious! Now, I’ve been going back to this place almost daily. Their cookie dough is the best of any froyo places I’ve been to — it tastes like real cookie dough. The other toppings are great too!
I didn’t find it any more expensive than other yogurt places. But what makes this five stars for me is the cashiers. They are all VERY nice. Because it’s a small store, unlike places like 16 Handles that are crowded with people at all times, the cashiers always have conversations with me. It’s so much less robotic than the cashiers at a place like 16 Handles, who are just trying to get through the line of customers.
Overall, I love this place!

Let’s start with the cashier’s attitude: a sweet mood killer. I am all about service and this man really rubbed me the wrong way. And the yogurt doesn’t even come close to making up for the sourpuss behind the register. In addition, it is super pricey and feels deceitful because the scale the yogurt is weight on, faces them and not the client.
There are plenty of good frozen yogurt places in NY. If this place is going to put up a good fight, they have to step up the quality of their product and staff.

Came in here early, around 11:30 on a weekday. It was $ 0.59 an ounce — I BARELY got anything, I just wanted a taste — and was charged $ 3. I must have had about 2 or 3 ounces; the guy put my yogurt on the scale and I saw that it was 0.61 (it must have been in ounces) and then he just said «Three dollars.» Definitely think he charged me twice of what I got, and how often does it come out to a straight $ 3 anyways? The yogurt was also melted when it came out of the machine, maybe because I came in early and the machines didn’t mix the yogurt all the way. Either way, NEVER coming back to this place again! :[

bad.
poor quality.
funky.
no thanks.
would not recommend.

Just walk on by. This place is not worth the super high prices and the super low quality product. Even with the free WiFi I will not be returning to this joint.

I would give this place 0 stars if I could. Crappy yogurt/​ice cream and more expensive then anywhere in the city. Keep walking and find somewhere else to go.

Coming from the land of yogurt (aka yogurtland), I was decently surprised to find that this place was self-​serve frozen yogurt. Had just gotten out of a Broadway show with a friend, and was craving some sweet. The workers inside didn’t greet me when I walked in, but was busy persuading another customer (the only one in the store) to buy some yogurt through samples. I guess I looked like I knew what I was doing because I picked up a cup and did my yogurt myself. By the time I was done, I walked up to the counter where the first worker had now stepped behind the counter and was joking with a second worker. Neither glanced at me until I put my cup on the scale. Then, all she said was $ 2.77, and gave me a receipt to sign. Who still carries cash? I sure don’t. The service wasn’t at all good, and I was already disappointed.
I walked back to my friend, who was a block away, seated and happily eating her Halal food. As I sit down, she glances at my froyo and says, «Hey, it’s melting!» Sure enough, by the time I had walked back that one (not long) block, half my yogurt had already melted. Granted, this was a day in June, but the weather was in the LOW 70s. There was NO way froyo melts that quickly. unless it just SUCKS. Basically, I was drinking my froyo.
On top of this ridiculousness, the froyo was $.59 cents an ounce, compared to other frozen yogurt places, that’s ridiculously high. I will say that this was pretty much in the smack dab of Times Square, so I will accept the cost, but everything together made this place a NO GO.
I came home to do some research on this place, and surprisingly couldn’t find much… except for one article that talks about all the sanitary violations this place has:
Final verdict: OMG. NEVER COMING HERE AGAIN. this is the first one-​star I’ve given out, and I think it fairly deserves it.