Charming Charlie

Came here for the first time the other day and when I first walked in it felt like I walked into an upscale forever 21; loud music and everything super bright. The staff here were really friendly and greeted me on my way in and said goodbye on my out. They also asked me if I needed help looking for anything in specific — so the customer service was definitely there! Everything is color organized which is great if you want to look for something in a certain color! I just wish that the accessories were all put in one area together because as I was looking for a certain type of jewelry I feel like I was missing to look somewhere else. They also have a decent size clearance section in the back that is organized. As far as the price, it is similar to forever 21 but the quality of the jewelry here is so much better and would much rather buy here than over there. Come check this place out!

Love love love this place!!! There is so much to look at. The prices are wonderful. They have so many colors to pick from. Definitely come to this store.

If you ever need accessories this is the place to go. I love how they have everything sorted out by color so it’s easier to find what you’re looking for if you’re in a hurry. I usually go all the way to the back to the sale section and find all the hidden goodies lol

I just love this store! They have the most adorable and pretty decent quality (for costume jewelry) accessories ever! I am a frequent buyer for sure.

OMG I FOUND HEAVEN.
If you love jewelry and accessories and love a bargain please come here. You will not be disappointed. I received a gift card for my birthday and came in a couple weeks ago and had a party. I must have spent 2 hours in this place. They have jewelry for every occasion and it’s all separated by color so it’s very easy to navigate. Plus they have handbags, scarves and purses too!!!
The girls that work here are fabulous and so nice. There are mirrors everywhere so you can see what something would like on. I spent less than $ 100 and got enough jewelry to fill up my entire jewelry armoire. And sign up for their email list cause you will get amazing deals. I was eating at a restaurant nearby and got an email on my phone saying that day only I could come in and get a free pair of earrings. How awesome is that?
This place does not disappoint!

This so called Manager, finally read my review after 3 months. 24hrs. ago she had the audacity to post in Social Media with my picture & a paragraph of attacking my character !!! May I remind her that she is opening a can of worms. I’m giving her 24 hrs. to delete what you posted or you will be talking to my lawyer very soon and will file LIBEL suit for SLANDER & DEFAMATION OF CHARACTER… Also, she is giving «Charlie Charming» a bad name & I was shocked that she is still employed there ;-(I must send the Headquarters your basher/​hater posting !! Your time is ticking…

Gorgeous accessories, and I have a feeling that this might be the same company as Bath & Body Works. Their sale/​coupon tactics certainly seem the same. Anyway, the accessories here are absolutely gorgeous and where Forever21 and H&M fail in the accessories department, Charming Charlie totally makes up for it! I love coming to this shop to look at all of the pretty jewelry and more, especially around holidays. I am an accessories fanatic and Charming Charlie has won my gay heart over!

A fun store to be in when searching for accessories! Couldn’t stop staring at all the goodies. Can get overwhelming, but they have many options and in every color for any accessory. Highly recommend coming here !

This is the best place to find jewlery! They have jewlery for all ages and sizes! Everything in the store is colored coordinated so its super easy to find what color your looking for. They even have the cutest purses and wallets and a few clothes sometimes! The prices are perfect! Its not super expensive, very affordable! Way better than Claire’s and the icing! They always have a clearance section and its SUPER cheap and the clearance items are actually cute! They even have buy one get one free! The employees are always very nice and welcoming. Anytime I need jewlery, this is the place i will always go to!

Love this spot for accessories! I always check out the clearance section for cheaper bargain jewelry!
Super nice and helpful sales associates!

This store is awesome! I love the organization of jewelry by color; the bags are also very cute. I was on a budget today but I will definitely be back to get more.
Prices seem very reasonable. I purchased a cute spring-​loaded bangle for $ 10 and some sunglasses for $ 9. I will have to see how the items hold up after some time.
Love the selections!

This review is for the Alameda location.
I actually noticed the shop and then watched a very well dressed woman walk out of the boutique. I was like, omg! I want EVERYTHING she is wearing. So, naturally, I went in the store and found «The top».
Very smart, having the employees wear the clothes. Really gives you a concise idea of how to style the pieces.
Amaze, omg, I can’t! So cute, I die!
Bought «The top» along w/​4 other tops, two infinity scarves and a beautiful necklace!
I was so happy with the sales professionals at the Alameda location. I already want to go back, just to hang out in a beautiful boutique all day and talk girl talk and play dress up.
Thanks, Gals!

Got a few good deals. Moe than I needed, but selection is, great here. I love this place.

Wow! So glad I discovered this store. It is costume jewelry galore! They categorize it by color which is really helpful when trying to match an outfit. There is s o o o much to look at it almost gives me anxiety (esp when your meter is running)!
The jewelry is trendy and a better selection than forever 21 with reasonable costs.
Their clothes, although few selections, aren’t bad too. Only gripe is one dressing room.
Must go here if you’re at bay st!

This store is awesome! First of all, the customer service is off the charts! Seriously, I would give this store more than 5 stars if it were possible for customer service alone. So many people were so helpful, I’m grateful.
The store is clean and well-​organized for the über variety available — talk about efficient utilization of space!
Before today, I never heard of Charming Charlie. Then, I walked past the cute windows displays, and had to turn around to check out more of these stylish costume jewelry configurations.
We bought several necklaces and a little ring for my 6 year old. The prices are great, the jewelry is super cute, and the staff is über friendly. I can’t wait to come back!

I am posting this for my girlfriend: We had to place a star in order to post, but deserves No Stars…
I had the most HORRIFIC shopping experience at what I thought was my new favorite store, Charming Charlie’s on Bay Street Emeryville. This review is specific to the HORRIBLE customer service I received on 7÷10÷14 from an employee named NICOLE working that afternoon.
I have been planning for weeks to meet a friend of mine to go shopping at the store I have been hyping up to her for weeks now. We finally were able to both take some time off of work today from our busy schedules (being moms of small children) to meet up for an afternoon of shopping specifically at this store.
After about an hour of browsing and selecting key pieces of accessories and placing it in our baskets, I went up to the counter person and asked if I could leave my basket there for a few minutes and I would be right back because I needed to go to my car to feed the meter. The counter person’s name was Nicole.
After about 15 to 20 minutes I returned and went back up to the counter to claim my basket of goodies (over 20 pieces at least) and to my absolute shock and horror Nicole tells me that she had somebody put all of my items back on the shelves. My heart just about sank as I lost all the special items I specifically picked up throughout the store with my friend.

I asked her why she would do that and she very rudely and non-​apologetically said «oh we don’t keep on hold for more than a few minutes because you might not come back.» I was like «what?» Are you freaking kidding me? First of all… she did not tell me I had a time limit. Secondly… that is just plain bull. I told her I was gone for no more than 15 minutes. Instead of apologizing she basically called me a liar and said I was gone longer than that. I would not leave my friend shopping in the store alone for more than 15 minutes. At most I was gone 20 minutes as I parked a long way but that is besides the point.
What kind of a customer service person would treat a customer SO poorly and put all of their merchandise away without even waiting a reasonable amount of time for them to return. An hour would have been a timeframe that would make sense to return merchandise back on the shelves. And to be so aloof and matter of fact about it as if it was no big deal? Are you serious? She wasted my precious time and RUINED my shopping day!
I tried to go back through the many aisles to remember what I had chosen but I simply could not remember anymore and I was fuming at the time lost in picking them out. I ended up with nothing and had to leave.
Not only did Nicole lose the company over $ 200 worth of merchandise that I would have purchased but she left a very bad taste in my mouth from this experience shopping there. Nicole is a rude idiot — plain and simple. She should be fired and I will be contacting the management to inform of her unacceptable actions. My friend and I will likely never return because of Nicole’s horrendous treatment of us.
If I could give ZERO stars I would! Thank you Nicole for ruining what was supposed to be a fun shopping day for me and my friend at Charming Charlie’s. You have no place working in retail and should go and find another job before corporate sees this and fires you.

charming charlie isn’t really my style — too bright and bold and somewhat geometric patterns like kate spade. i don’t remember what store it took over but the stores on bay street seem to keep changing. i think bay street used to be more expensive but cheaper stores have taken over, which isn’t a bad thing, but the stores seem to cater towards an older crowd now.

This is a must visit store for any woman trying to find that perfect piece of jewelry for an outfit. I first came across Charming Charlie while visiting home in Fresno and I am so excited that they opened one at Bay Street! Every jewelry lovers dream.
What they sale: JEWELRY, some clothing, accessories (wallets, purses, belts, etc.)
Price: Jewelry compared to other stores is on the $$ side but they do carry some very affordable items.
(Found this pretty necklace and earring set for $ 13.00!)
If you love arm candy this is the place to go! They have all sorts of watches to choose from. Sure it isn’t Michael Kors but it’s still super cute.

Love, love Charming Charlie’s! So happy to have this new addition to our neighborhood! Now I don’t have to fly to FL for a shopping spree! Great color. Awesome accessories. Every girl’s closet!

I drove into Bay Street and the cutest store caught my eye. (Right next to Gap). I walked in and my heart automatically dropped out of my chest. So much color, and it was so organized. Accessories, bags and cutest tops and dresses in the store. The customer service was superb.
I came in on a Tuesday, before their grand opening, and I probably purchased 5 items for myself, and got a gift card for my best friend. A rep assisted me with buying accessories to match a cute top I was getting my BFF. She picked out a ring and necklace, and up-​sold me on getting a wallet or bag to put the gift card in. (Not my department. I couldn’t tell trendy from cheesy). GENUIS! I didn’t fell pressured by her suggestions. She was great. Thanks a bunch bc my BFF loves it!
I’ve been back twice. I get something each time. I plan to buy MANY things, but slowly. Everything is cute there. And everyone is nice.
Thanks for being great.