Chewy Junior

I was first introduced to Chewy Junior by a friend who is in love with their ‘puffs’. Why the inverted commas? Because their product is supposed to be a healthier option as compared to the regular puffs, as it is not fried but baked. When I first tasted it, I instantly understood why the name ‘chewy junior’. The puffs are so chewy! They fillings are also generous, fresh, and not too sweet. However on my second try, the puffs tasted really tough for some reason. I probably popped by on a bad day.
Gonna love it!!! …not?

I like chewy juniors and I always compare it to donuts. Donuts are oily, eaten hot and unhealthy but chewy donut is the opposite. There is no oily feel, and it is filled with chocolate cream. The puff texture is chewy and that is the whole selling point of the donut. If you don’t believe they are really chewy, try the samples that they always hand out to people for trying.
Although I love the food, it is best consume at home as it is a image damaging food. It is quite impossible to keep your face or hands clean while eating the donut. Most of the time, the cream in the puff will be squeezed out and land on you face or you have to use your hand to save the cream coming out.

I don’t really get the hype over chewy junior and I don’t really know what to call that ball of dough they sell. It’s neither a doughnut, nor a cream puff, yet it tries to be a substandard version of both.
It’s texture fails to impress, being neither chewy nor soft, its almost like biting into rubber. The first time I had it, I went back to ask if the product had gone stale, only to be given another with the same texture. I guess that’s just the way it is. The fillings are okay, and they are rather generous with their cream cheese, but I guess good fillings can only be appreciated with a good dough. Unfortunately, Chewy Junior fails to deliver on that.

It is a mystery why I’m always attracted to all things sweet and chewy, but then again, maybe all Singaporeans do — that explains the emergence of all things sweet in shopping malls.
Chewy Junior appeared when the donut wave swept Singapore, remember when there were crazy queues for donuts? Well, the queues didn’t last but Chewy Junior did. Its oh-​so-​chewy texture and generously sweet toppings were kept consistent, and so customers kept coming back. Look out for anything ‘crunch’ in their menu, this means the donut contains cereal, which makes an interesting mix when you bite into it.
I used to buy it frequently, but because it’s not exactly easy to maneuver a dripping donut while shopping, I skipped to other easier-​to-​eat options. Chewy Junior then came up with smaller versions that you can pop into your mouth easily — chewy mini puffs. The fillings are equally generous, definitely enough to satisfy your sugar cravings.