A.P.C

disclamer: this is my review for Front Row, the shop which carries all A.P.C merchandise as I didn’t know there’s a A.P.C business listing back then.
********
Amazing, amazing shop that stock A.P.C products here in Singapore. In fact, the only store in our island republic that carries their whole range from Men’s to Women’s wear to accessories and shoes. Everytime I visit Raffles Hotel, may it be for drinks at the over-​rated Long bar (we’ll leave the review next time), or a meal at Halia or self-​poisoning experience at the Leica shop, I will walk up to Level 1 of the shopping arcade and just to marvel at the beautiful display of this very chic french ready-​to-​wear clothing. A.P.C stands for Atelier de Production et de Creation simply means the production workshop and creation. I hope my 3 years French language study didn’t go down the drain…
The shop comprises of 2 units — one unit is dedicated entirely to A.P.C, minimalist design with men’s and women’s wear hung at one side of the room while round «columns» store their accessories perfectly. The best thing about this shop is it’s futuristic fitting room that looks like a yin and yang symbol. Very cool. But too bad, the designer of the fitting room might be a japanese or someone petit as my I find it too small for my «American size» body and freaked out a lil coz I am claustrophobic while trying out some clothes.
The other unit of the store stocks up clothing and accessories from smaller brands and they do carry Happy Socks from Sweden as well as BIRO from Japan.
Front Row might carry very exquisite brands in their store hence the items are not cheap comparing to more commercial brands we find in departmental store but the quality of the products speak for itself, for sure.
They do have SALE from time to time so be sure to walk up (even just window shopping) if you’re around the area. Who knows you might be lucky that day.

APC Is one of my all-​time favourite labels. Maybe it’s because they use great quality fabrics, have simple and wonderful designs or maybe it’s because their shirts fit me like a glove.
In any case, season-​to-​season, this Parisian label just churns out awesome. And the guys in the Singapore boutique are great too. Good customer service, knowledgeable, slick and friendly.
Drop by. Sometimes they have big sales and those are truly manna from heaven.

Recently opened in Singapore, A.P.C is a parisian label by Jean Touitou. Featuring clean lines and simple aesthetics, this label has garnered worldwide attention especially for the raw denim jeans it produces. The store layout is minimal with wood accents making it a perfect match with A.P.C’s attention to simplicity. One thing I really do like about the store is the unique cylindrical changing room which somehow felt like it was constantly revolving when I was in it.
The only downside to shopping at a place like this would be the exuberant prices so do keep a lookout for seasonal sales and you just might walk away with a steal!