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If subliminal messages really do affect our unconcerns thought then the naming of this store has to be the stupidest bit of marketing I’ve ever seen.
Getting past that, this isn’t actually such a bad store. Jam packed with all the latest skatewear, streetwear and hip hop styles you can expect to see plenty a big time brand like Adidas, Nike Super Lovers, Vans to name just a few.
Not really my thing but if you like to look ‘well book an ting’ then you’ll probably secretly think this place is ‘really nice’ whilst outwardly exclaiming it to be the shit.