Blue Inc.

Blue Inc. is quite flashy on trend and one of the more colourful shops in Liverpool One in terms of the variety of clothes they sell.
Each time I walk into here, it is packed with customers which suggests it is a popular place for fashion. Another reason is probably due to their reasonable prices which I noticed amongst many items. However, there are some clothes such as jeans which were quite pricey but it is always worth a nose for sales every now and then.
Blue Inc. offer a generous selection of summer clothing and beach wear which are all sparkingly attractive which include their good quality flip-​flops which I felt to be sturdy and of durable material.
The shop does feel a bit crammed and you do have limited amount of space to move but all in all, staff are friendly to assist and for me, this is one of the better clothes stores in Liverpool One (apart from those terrible messages on some t-​shirts).

It’s a neat trick Blue Inc. have, selling stuff that looks almost like something you might actually want to wear. Case in point; a few months ago, in winter (before this obviously gorgeous British summer we are now enjoying) I was in the market for a chunky knit cardigan — a big, warm fairisle patterned granddad thingy. The Liverpool One Blue Inc. looked like they had exactly that. I went inside and looked at it, pretty cool. It cost almost £40 but I thought, I’ll get a fair amount of wear out of the thing so why the heck not. Carrying it to the till though I realised that it had a big, stupid metal badge on the shoulder so I didn’t buy it — it just looked stupid now. And I looked round the shop and it was the same with most of the stuff in there. A perfectly nice lumberjack shirt ruined by an extra pocket under the left breast; a pair of shorts spoiled by a low-​hanging claspy bit.
I often think this must be how Blue Inc. does a fair amount of its trade — people walking in, picking up initially nice looking jeans or jackets or pumps, getting them to the till, paying for them and then leaving the shop with them all the while not realising they’ve bought weird looking mutant clothing.
And they’re responsible for those terrible ‘Sex, Drugs & Sausage Rolls’ t-​shirts that seemed to be everywhere last year.