Noa Noa

I always buy my wife a few things from this shop as I know its a sure bet that she’ll like it (which is a hard thing to do). 90% of the stock in here is really tasteful and understated. It all looks like its been made with a good bit of care and attention and it all goes together pretty well.
The staff are really friendly (and stunningly attractive!) and always really helpful with anything your looking for in particular.
Bit pricey but I think its worth the extra few pennies.

I would describe the women’s clothing in Noa Noa as… inoffensive. Mostly plain, solid-​coloured outfits with subtle decorative sewing techniques that definitely wouldn’t stand out in a crowd. Long sleeved blouses, vests and softly-​coloured half-​sweaters were the majority. I saw a few pairs of dressy pants and coats, some tank tops and dresses as well — all in the same style.
Items looked to be of high quality and the prices seemed to indicate as much. (Oh yes, the tags had about eight different currencies on them, which was a bit annoying.) Tops were up to £90, pants around £65 and tank tops were £20.
Accessories included felt hats, which were pretty cool, actually, and a few pairs of dress shoes. Casual and elegant… and inoffensive.

Not to be confused with the brighton shop Nua, which sells sex toys, Noa Noa has an altogether more demure attitude. It sells soft, feminine clothing often with a rather vintage look. In the last Autumn/​Winter season the look was rather ‘Edge of Love,’ with felt cloche hats, cardigans and 40s style floral skirts. Their current summer season reminds me more of the Painted Veil, particularly if you look at their catalogue shoots. They have got 1920s style bathing caps and Chinese parasols, and loose fitting chemise tunics. The clothes do have a danger of looking a little bit frumpy if the outfit isn’t put together right though. It’s not terribly cheap, either, and quite often I feel the more basic pieces don’t merit the extra expense. For the odd piece though it’s a good place to look, particularly if you are in a romantic or nostalgic mood.