Roche Brothers

Pros: It’s convenient (if you’re in the south side of Westborough), orderly, and the staff are friendly. Very good customer service. Local, family-​owned chain. Some of their departments have an interesting selection.
Cons: The convenience value falls flat when you find that they don’t have key item (s) you need for your meal, forcing you to drive to Stop & Shop or Wegmans. This has happened to me on multiple occasions, the most recent being this morning (which prompted this review). I needed a large pork shoulder roast for Sunday dinner, and they only had small, prepackaged boneless roasts. As has happened to me before, I was forced to leave the store, drive across town to Stop & Shop, where (to no surprise), I found a large array of roasts to choose from.
Roche’s are one of the last of the local family-​owned supermarket chains (anyone remember Triple-​A?), and I would really prefer to patronize stores like this over a foreign-​owned mega-​chain like S&S, but they simply cannot compete when it comes to product selection. Examples like the one above really force me to plan ahead and drive to a larger store for anything more complex than basic shopping, which greatly reduces the convenience value for me.

Overall I am a huge fan of this market. The staff is really nice, helpful and attentive (99.9% of the time) Save for one rude experience, that was totally out of character for this place, I have had nothing but a positive shopping experience at Roche Bros. I often order a cake here when we have an office birthday and I find myself shopping here for lunch items or grabbing quick stuff that’s pre-​made for lunch. If salad is your thing, they don’t have a salad bar but do have simple pre made salads and they have all kinds of dressings– even weird obsure ones that I was looking for! Try the wings for lunch they are honestly fresher and more delicious than any place in Westborough for take out, and the same price if not cheaper. I also LOVE the Mediterranean bar! Its not as huge or as elaborate as the one at Wegmans but they have all you need here. Excellent Cheese selection with ultra knowledgeable staff– they just need to start selling wine now and I’ll be a frequent. Also love that I can get Starbucks right inside here — the stand alone store in Westborough gets way to crazy in the morning and this one is open at 7am. Love it!

I needed to clean my car so i bought paper towel and air freshener here for a good price and cleaned my car in the parking lot. No complaints!

I found this place pretty well managed. Their food was well packaged and every employee was oh so kind and happy to serve. The reasons (2) of which it was not 5 stars, is 1. I asked for 6 chicken thighs w/​bone, the man gave me 6 chicken cutlets. I said I wanted chicken thighs w/​bone, he asked how many and I said 6. He packaged it while I left to look at some cheese. I came back and notice it is a bit small, but I just shrugged and go like whatever and move on. I go home and notice he only gave me 2! The second which is pretty judge mental, but will help service in this place is cart pushing. In the Wellesley Roche Brothers in Linden Square, after they bag your groceries, the push the cart following you to your car. I really enjoyed this but did not find the same hear. They should follow the Wellesley branch and do this, people will really think of this as an act of great management. The meat scenario is what really annoyed me though, but I do love this place. I recommend this place all the way, it is an awesome place.

Generally ok, but nothing to write home about and Wegmans, new in Northborough, offers far more. Seafood is good – but really expensive. There is no fresh bread which is sad. Several cashiers have such thick accents it is really hard to understand them. Just simply could be better with a little tweaking.

Roche Bros is near my home & makes it convenient to shop. The meat counter area has excellent Rib Eye & beef assortment, pork, lamb, some are gourmet stuffed, chicken & beef kaboobs with veggies on skewers. The service is exceptional. No one waits at any specialty counter w/​o quick service, a genuine greeting & a smile. There’s a host of prepared, quick meal counters & side dishes, soups, salads & a hot BBQ cart w/​delicious honey glazed chicken wings & legs. Always hot, freshly roasted whole chickens & turkey breasts & a gourmet salad bar. Produce is fresh & the assortment is key. Pre-​packaged salads, fruit & salad dressings are pricey for the quantity. Cheese section has a variety for every taste. Most overall prices are higher per lb than competitors in the area & quantity per packaged item is generally smaller. But its convenience you pay for & variety for prepared meals on your way home from work. They should have a bruised packaged produce section offering i.e. apples, pears, like Stop & Shop. I’ve asked for this but they insist on not selling any reduced produce items & choose to dispose of them. Always clean & well lighted in-​store & in the parking lot with hours compatible to working folks.

I hate grocery shopping, but it’s a necesarry evil. That’s where Roche Brothers comes in. They deliver! I don’t indulge in this luxury very often, but when I do, this is the place.
Online shopping is a breeze. Very wide selection, lots of brands. The descriptions are great, so I never have to guess. They deliver everything from fresh produce to household items.
Delivery is only $ 9.99 no matter how large the order. Deliveries are easy to schedule and they are always on time.
Drivers are always professional and helpful. Great service for the times I just can’t make it to the store.

Not the biggest, not the cheapest, but definitely the best in the area. I may go to Wegmans for non perishables, but for meat and produce this is my go to place.
Its great to have a place that you can go to on a Sunday afternoon and say I want a 2.5lb strip roast and they will whip out the primal cut and give you exactly what you asked for. Given that and the quality, their prices seem downright reasonable, if not a bargain.

Great selection of items and they get you thru the line fast.
We also tried their delivery service too. It was awesome! They
came on time, none of the items were damaged, and they got
everything I asked for.

This is hands down one of the best markets in Central Ma, it’s well stocked, super clean and the prices are competitive. There is an energy and an excitement to the departments in the first half of the store that makes shopping there a great experience.

Nice grocery store, not quite a Whole Foods but close second. Great selection of helth food and «alternative» products. Prices are high but not quite as high as whole foods.

:-(twice waited over 20 minutes in the «drive through» lane… Whats wrong rochie?

This, along with Trader Joe’s, is my favorite grocery shore to shop at. It’s small-​ish but still has a huge selection. They have a good variety of natural and health-​food type products, as well some more natural beauty and cleaning supplies. Their cheese section is pretty awesome and they are often sampling food. The cashiers and baggers are usually very friendly as well. Unfortunately, I’ve moved and there’s no longer a Roche Bros near me :(

I love this grocery store. It’s the best store to open in this area in years. Great deli, meats, bakery. About time.

Went to Roche Brother’s on the Commons for the first time recently and I was pleasantly surprised. Apparently I went at a good time because everywhere I went they were giving away samples of food. I had a great ham and cheese on wheat with some mustard they were pimping and some delicious fresh pineapple. If you want a cheap lunch on your lunch hour, there’s plenty to fill your tummy (cheap as in «free»).
Roche Brother’s carries my Cranberry Necessity, RWKnudsen «Just Cranberry», but its a hefty 9 $ dollary plus for 32oz. The reason I buy this juice I am afraid to share because I don’t want it to fly off the shelves but if you know anyone, that is sick with just about anything, check with their doctor to make sure cranberry juice is OK and will not interfere with any medical issues or medicines and if its OK, buy this for them. Great for recovering from surgery, skin conditions, lumps of unknown origin, feminine issues and my cousin said his bartender gives them a shot of cranberry before they start drinking so it apparently helps in that area as well. Obviously always for UTI’s but this juice in particular, is helpful with so much more.
I digress, Roche Brothers also has a lot of natural sections in their food isles and this week, California Pizza Kitchen frozen pizza’s are on sale 2 for 10 $, usually about 7 each. Yummy pizza!
Staff are helpful if you need help getting things into your car but don’t try to take them home with you! You may get in trouble for that … they are super helpful though.
Prices seem higher than Hannaford and SS. They don’t price match here though — kind of a bummer, but I enjoy the shopping experience in general.

Stuff White People (and Asians too) Like: Upscale Grocers.
We were always driving into Framingham or down to Bellingham, to go to Whole Foods to get fleeced, er, shop at a high end grocery store. Not to get mathematical but there is certainly a conformal mapping between Roche Brother space RB and Whole Foods space WF. If you have shopped at one the other will not be unfamiliar to you. The differentiator here is that this RB space is a relative minimum from my home while the two closest WH spaces are at a relative max.
Some comparisons:
* WF has better produce in my opinion. But just barely.
* Prepared Foods counter is a wash as is Butcher and Fish Monger.
* WF has better salad bars and they usually have a place for you to nosh. This RB has no such thing BUT they do have a Starbucks.
* I get really annoyed by the «saver card» routine the other super markets have. At RB they runs specials and you get the discount without another card that clutters your wallet. WF rarely has «true» sale items.
* RB does have bulk pricing on Meats. These go in the aforementioned «specials» category.
* WF has a better Cheese Section.
* RB space is an intersection of WF space and SS (Stop & Shop) space
where WF and SS are nearly mutually exclusive. Most times the price of an item at RB is near or less than the price at SS. If you find the same brand name at WF that is carried by SS it will certainly be more expensive at WF.
* Staff at RB are down right friendly, at WF, not so much.
* RB has the cool half carts that are for those shopping trips in between the big trolley and the plastic basket.
but mostly the cost of gas alone makes the RB more attractive for this consumer.