roll: on Lane

These guys love you if you’re ready to drop big bucks for a bike. Not so much if you’ve got your old road warrior that needs some TLC. They’re prone to using whatever is on hand wether or not it’s a good fit for your bike and/​or how it will be used.

As a first timer, bike shops have been especially intimidating as I honestly don’t know what I’m looking for. Also, I was terrified of being talked into something I didn’t need or a bike out of my price range. Many bike shops I walked into made me even more uncomfortable BECAUSE I didn’t know anything or a sales rep wouldn’t give me the time of day.
From the second I walked into Roll, all these feelings changed. I was instantly greeted as a walk in. When I explained (embarrassingly) that I didn’t know what I needed but seriously considering purchasing, the clerk took the time to give me a full tour of every bike they had and their purposes. I was measured for bike size and was helped to narrow down my options. The clerk also patiently answered all of my silly questions in detail.
I am so thrilled with my entire experience. There is also a financing option of 12 months with 0% APR which is so nice to take advantage of.
Highly recommended!

Absolutely amazing. My husband’s air valve broke at 8:30 the night before Pelotonia (of course) and was frantically trying to call around to see if anyone was still open. Roll was not but there were a few employees still there that answered the phone. After he explained what happened and how critical it was that he got it fixed, the employee told him to bring it in so they could fix it. They were able to fix it immediately. What other place does that? We will be using Roll for all of our future bike needs for their generosity.

I haven’t ridden a bike in decades but thanks to a friend of mine we got the bug bad.
It’s been extra tough for me to find a bike because I’m 6’6″ tall and I know that a correct fit is essential. Turns out I’ve been sitting on more bikes than I’ve wanted, testing fit and getting other peoples opinions.
This is the part where Roll kicks Major Butt.
They have a German engineered full body scanner that determines every measurement you need to correctly match you to a bicycle. That’s it. Now you can go straight to the bicycles that fit you.
If I had stopped here first I could’ve reduced my shopping time by 80%.
In addition, Saille was very helpful from the moment I walked in the door. She did a safety check on the bike that I came to test and while I was testing that bike she set up another bike so that it would be ready when I came back.
The exact model I was looking for wasn’t in stock but they were willing to order it for me at a reasonable price.
At first I was slightly concerned because it looked like it might be an overpriced yuppie hang out. But it turns out that they’re very friendly and they’re the one place in town that can take the guesswork out of finding the right bike.
Make sure you stop here early in your shopping process.

Such a love/​hate relationship. I love bike stores. All bike stores… but it took me a while to get there. Let’s be honest. Bike stores are kind of like tattoo shops, you just aren’t sure if you can hang with cool kids when you are a newbie. And Roll is excellent for easing you into the shallow end of the pool. The store and staff are easily accessible and are willing to take their time to answer all of your questions. They even have this goofy, but kind of cool machine to measure you and make sure are fitted properly. And a lot of their staff have a lot of experience and good tips and good ride suggestions. I also can’t complain about the bike brands they carry. Giant and Felt are both solid brands.
But when you get a point to actually trying to buy something, this place is kind of a pain in the butt. At first, I thought it was just me. I am a tall girl and they didn’t have any the Giant Avail 3 (a women specific design bike– WSD) in a large, which I needed– so I had to special order it. Which is fine, but it required a half down deposit (which the sales person assured me was fully refundable if I didn’t want the bike, though that story changed depending on who I spoke with later). It also took nearly 2 weeks to get the bike and the staff were really bad at communicating delays. As in, they didn’t call– I had to call them… several times. It all turned out all right eventually and I love my bike.
But I have helped several people purchase bikes since then and several have reported the same problem. I am not sure what it is exactly, but it seems like since it is a more corporate structured store– the responsibility for an individual customer is easily diffused and you just don’t get the personal attention you get at other shops.
I would still recommend this place for the newbie. And I really like the Roll on Lane for my random needs. Just be prepared to your visit to take some time, ask lots of questions, and Ride On.

Roll:‘s existence is a sizable reason why I love bikes, and why I have spent many a paycheck on bike necessities/​accessories/​cool crap. Roll: caters to those biking as commuters, as exercisers, and as leisurers. The employees are passionate about the sport, and do not pressure you to feel like Baroness Bicyclist de Columbus/​Duke Bicyclist de Columbus. They’ve helped me make educated decisions on air pumps, bike shorts, and cool lights to jazzify my bike (you know, so drivers can see me). Additionally, roll: host bike rides in the spring and summertime (which I have unfortunately not taken up, but I will!) to unite fellow bike riders.
A portion of Pelotonia proceeds (if you are riding) can be donated to your peloton, or you can receive a small discount on your purchase if you are riding in Pelotonia, if I am not mistaken. Kinda sweet. End Cancer!

Love this shop.
When my bicycle was stolen in February I was devastated. It took months for the insurance claim to go through, and when it finally did I immediately started searching for a new bike! My old bike had been a hybrid, a nice hybrid but still kind of slow and clunky. When I came into roll and expressed my hesitation for the «weird’ road bike handlebars they encouraged me to test out one of their bikes, and since I was nervous they could even do it inside on a trainer, where it would be next to impossible to fall over. great! We got there maybe 20 minutes before they were going to close, but the salesperson who worked with us let us take our time still, and we stayed probably 20 minutes after close.
Last week we came back to make our final decisions and ride around the bikes we had chosen out. We took them for spin and came back saying the felt too aggressive, and the sales rep helping us this time said he could flip the stem and see if that helped. It took awhile, but he was happy to do it for us and when we tried them this time, we were SOLD.
BAM, bikes. They give you a 15% discount on accessories when you buy a bike, and since we were buying two, the cheaper bike was considered an accessory! so I saved $ 50 on my bike. Ding!

I would call it a successful stop at a business when it ends with an invitation to a kegger.
That’s just what happened when I dropped by Roll to grab a couple of bike maintenance items. Apparently this was a night where there was a company kegger where all the customers who had bought custom bikes at Roll (only a subset of all the bikes they carry) were going to show off their wares. They told me some of these custom bikes could run somewhere around $ 3,000 a piece. Now that’s definitely worth a keg or two.
The business was immaculately laid out with a service center in the back to service your bike as you so desired and bikes, bikes, and more brand new bikes all around the showroom. They had a relatively small layout of bike maintenance tools, but they had everything I needed. I would say the tools they sell here are about the same prices you would find on the internet — fantastic. Though of course your mileage (pun) may vary based on what you’re looking for.
Definitely a nice, friendly place to service many of your bike needs.

If ever there were a great place to have a bike shopping experience, Roll is definitely one of those places. Not only has every person that I have talked with here know everything about Giant bicycles (the brand they sell), but they all also know a lot about numerous other brands of bikes which makes figuring out what you need a lot easier when testing out different bike makers. The staff at Roll use a «Perfect Fit» system designed by Audi in order to get all the right measurements easily and quickly so that they can adjust every aspect of a bike to you so that your test ride and the bike you may take home is fit exactly to what you need. Obviously every person is different, and today Ian made sure that what the measurements spit out actually fit well. When he noticed that something wasn’t right, he was the first to say, «hey, let’s try the seat a little lower or the frame a little smaller.»
Most recently the gf and I have been looking at road bikes, and Ian and Nick were super helpful finding and testing the Giant road bikes that fit our needs. I highly recommend this shop for your bike shopping outings as well as if you need to pick up some bike accessory or have a quick tune up. The mechanics are always happy to make quick fixes and adjustments on the spot so you can get out and on with your rides.

Roll is awesome. I love the store design and the branding, but it does feel more corporate and fancy than your typical shop, which made me a little worried at first. Do these people know their stuff? The answer is YES, at least at this location. I came in with my bf, who has a recently gotten me hooked on riding, to get a different seat for my mountain bike. A few weeks later and we’ve come back numerous times for other accessories and to test out road bikes.
Ian and Lee are especially helpful and they worked hard to get me rolling on bikes that fit me correctly and suited my needs. They are also fun to talk to and they love it when you come by just to chat with them, because honestly, they get a little bored when it’s not busy. Their goal is truly to help, and they have done a great job. I entertained Ian by falling on my first attempt at getting on a road bike, that actually ended up being a tad too tall for me. He was really nice about it and found a better option for me, which I loved.

We walked in, and immediately my wife spotted «that perfect bike» that she bought on the spot.
However, I’m only giving four stars — because my wife immediately bought a (not-​very-​cheap) bike on the spot.
And also because we haven’t really asked anything more of Roll: than to ring us up. But, friendly people and great selection.

Colnago, Giant, BMC, Felt, and a lot of beach cruisers. Seriously, these folks are customer-​centric. They don’t just say that, they mean it. First two visits, they spent at least an hour talking to me about the new and latest bikes. Then I test-​rode a few, then went back to try to figure out if I needed slick tires on my old mtb, hesitated to buy tires, went back to see if I should buy a new road bike, ended up with cheaper slick tires (with free installation if you buy from them), and still got a smile from them. You’d think they’d be sick of me by now eh?
The real kicker? I had issues getting my armadillo tires on my old road bike and went to get some help. Wow, they spent 10 minutes doing it and giving a me a tutorial on these stubborn tires. How much??? «FREE» she said. Now that is Unilocal worthy. I love this shop. Though I may not be ready to purchase a new bike from them simply because I don’t ride great enough to upgrade [yet], I’ve bought all my other accessories here. I’ve seen them service Cervelo bikes here too so you should be in good hands here. If you hate waiting, just walk across the street to Whole Foods and hang out in their café area :)

We LOVE Roll– they took care of us through the Easton and Lane Ave stores. Great service in both locations and we are really happy with the bike, extras and work we had done.
Spent a LOT of time fitting the bike and making sure everything was perfect.
No, you’re not going to find cheap bikes here– because they only sell the good stuff. So get serious and put money into a good bike and have it easily for decades. Pretty good selection of Electra, but remember that you can order what they don’t have in stock.
Also great gear, shoes, baskets, lights, kids bikes, kids seats…
We would send our friends here for sure!

Let’s roll:! I agree with Christina C. completely! You don’t have to be a serious road racer to appreciate what they offer. A wide selection. Very informative and friendly. I’m glad they’re in our neighborhood!

What would Columbus do without roll:?
We’d still be one of the fattest cities in the country, that’s what.
That may be an exaggeration, but roll: has really stepped up to get Columbus on the fast-​track to becoming a bike-​friendly city. The beauty of it all is that you don’t have to be a road-​racer to enjoy being on your bike — and the folks at roll: really try and communicate that in and out of the store.
This location is the newest location and is as immaculate, organized, bright and inviting as the others. I LOVE how much personality goes into the design of the store.
I bought my bike from roll: last year, and although EXPENSIVE, I don’t regret it at all (even though I technically couldn’t afford it). They do offer a payment plan though, which is the only way I was able to purchase my bike. Good news is once you spend the money on good, quality biking-​basics, you’re all set for quite a few years.