Frederick’s of Hollywood

Small but well stocked. Decent service but very slow at times with the fitting rooms. Overall I give it a solid 3 stars.

Hit or miss. They have awesome sales though.

I’m a dude and dudes love women and lingerie, they’re destined to go together. To my surprise, when I discovered that Victoria’s secret would have competition when Frederick’s came along, I jumped with joy.
Two stores full of sexy lingerie for my girlfriend to shop at. As a result I’ve implemented a new rule that asserts that if you go to one of these stores, you must check out the other. The panties seem like a steal and they have exotic outfits from casual lingerie to very sexy, exposing, seductive outfits. I’m pretty sure several strippers must shop here since there’s also a lot of bling on the lingerie being sold.
The employees here are usually friendly and helpful and The Catalogs and website are also awesome so a trip with the gf wouldn’t hurt, perhaps you might get lucky and find an awesome outfit that you both may enjoy ;)

I mostly come here for the corsets. I admit that my initial intention was to get some lingerie but I found the corsets to be so beautiful and of decent quality. It’s been a while since I’ve done corset training but I can say it’s not the higher end corsets you’d be looking for if that was what you’re looking for but you can definitely find «playtime» corsets here for a good value. None of the other pieces really intrigue me much as they do come off as flimsy but eh, it’s definitely worth it for the corsets. The staff is also super helpful so that’s a plus.

They are quite rude… I went in with my friend after working out and we were in our sweats with no make up on so we looked like high school kids, and they called security on us and the whole time they were watching us…
The next week I go into return an item and the manager refused to take back the item because the thong was not with the corset. There was no thong when I bought the corset mind you now… Also when I purchased the item the tag was not attached and the sales associate said i could still return the manager tells me no i cant. Because the bowing was bent and the tag wasn’t attached… The bowing was bent because the sales associate pulled the corset super tight when she was fitting me. The string wasn’t even cut… Her exact words, «If the tag and thong were attached to the corset she would give me a full money refund back even a year from now.» That doesn’t even make sense since the policy is 90 days.
My advice do not ever go to this Frederick’s the manager is going though a midlife crisis.

Fredrick’s of Hollywood is cheap, cheap.
Cheap material, cheap quality, cheap design and in general not a place I usually think of for something fun. But. .. .
I’ve bought a robe here that was inexpensive and it has worn well over the last year. So I like it and I loved the cheap price. A friend of mine also just bought waist cincher for a costume and it was cute and cheap! The cincher was only $ 24. So ok, ok, it’s good for a few things.
The staff is hit and miss but on this particular day the cashier girl was nice enough but you totally knew she would rather be anywhere else. Which is ok, we didn’t need any real help and they had a scratcher discount coupon thing going on which was cool. 20% off!
This location is pretty big too which is nice, it seems they hold a bit more inventory than some other stores. Everything was super clean, organized and well maintained. Nice store.

I came here for my part of my costume, but the unfortunate thing is that I had to BUY PART OF MY COSTUME, instead of the whole costume with it’s accesories that they happen to sell with it online, but I guess not in person.
I’m thankful that they had the last one in my size, but I dislike how they couldn’t hold it for me for a few hours, while I drove myself over there! Seriously, I’m a determined customer, you could at least hold it for a max of 2 hours!
The lady was friendly, and shooting out suggestions for my costume, which was helpful.
I DO love their selection of lingerie and bras, so who knows, I think I’ll be back soon.
(AND don’t bother calling, they’ll most likely put you on hold for 10 minutes. or at least they did to me.)

I’ve always walked by a Fredericks in the mall and never build up the courage to actually go in there and browse around until my roommate and I decided to just do that — browse around.
I wanted to figure out what size corset I was since I’ve never been lingerie shopping before and was helped by the people working there. What was surprising though, is that only one person was working there at that time. The other employee got in and had complained about losing her phone and not knowing her number. It gave me a worse experience having to deal with the sales person that has other personal issues at hand.
Overall, the lady was super kind and helped me figure out what size corset I am and I would definitely go back to buy more pieces if and when I need them.

My mom became obsessed with this store — when she visited me a couple of years ago. Mostly cause she loved talking with the ladies who worked here.
Yeah…
That’s my mom…
She’d always try to convince me to go in with her to meet all of the «lovely ladies» who worked here — and to check out the merchandise. I came in with her once. Instantly — all of the ladies working — at the time — recognized my mom and rushed over to her — to fill her in — on the detailed updates of their lives.
While my mom — conversed with the F of H gals about relationships — I browsed some of their stuff.
Frederick of Hollywood is all about pow and wow. Their stuff isn’t exactly soft and comfy. It’s lacy, racy, and a little rough. Literally and figuratively. Their bras are shiny, rigid, and polyester. Their underwear is coarse, ruffly, and skimpy. Their stuff is all show. And seems to be only mildly functional.
But…
when you think about it — the stuff that you’d be shopping for here, if they do their job well, won’t be on for too long — so comfort and quality could easily be overlooked. Especially — when you consider that the prices of much of the undergarments here, are drastically cheaper than places like Victoria Secret’s and Agent Provocateur. And honestly — if the lighting’s dim and the mood right — the person on the other end — probably wouldn’t know the difference between scratchy polyester underwear and 100 percent fine silk ones anyways.
But…
I — and I’m sure alot of the ladies (and to be all inclusive — gents) out there — would know.
Cause — when it comes down to it —
I’m a comfort kinda girl. I haven’t worn heels in forever. I hate binding clothes (outside of my waaaaaaay too tight jeans). And I hate the idea of anything rough and unnecessarily frilly on my body. I’d rather simple, basic, and soft. And so — while I appreciate what Frederick’s of Hollywood is doing with their spicy affordable numbers — I’d rather understated cotton and bras that work and feel right.
So…
If you have a hot new date, a fun saucy outfit that you need to dress up or down for, or want to add some new vigor to your under-​wardrobe — come here. The staff are pleasant, their selection decent, and their prices right.
But if you want stuff that feels good and lasts — eh — I’d recommend going elsewhere.

Not quite as good quality as Victoria’s Secret, but pretty affordable and decent quality. They also have things that are much less boring that VS too.
The staff here is helpful and knowledgeable about what they have in the store. I needed to get a clincher and she pulled the two best options for me lickity split! Super useful since I only had one hour to go to the store, get lunch and get back to my fi-​di office.
I also have to say that I got the cutest Santa outfit and Santa Hat here for the holidays. I’m in love with that Santa Hat. I wore it to lunch. I wore it to the bar. I wore it on Christmas Day. I wore it the day after Christmas. It was the sources of 6 self portraits on Facebook. It was my profile pic until the second week of January. And I made sure it was one of my Unilocal pics.
Did I mention that I LOVE my soft velvet, white with silver flecked maribu Santa Hat? Well I do. It is sexy like Lindsay Lohan in mean girls sexy. Oh yeah…

Lingerie never really crosses my mind much so I tend to never buy anything fun.
When I’m in a relationship, I do what feels good so I buy lots of boy briefs in cotton/​spandex blends, cute bikini styles and some lacy numbers for dressier occasions. When I’m not, well… let’s just say the sexy, lacy, fun numbers get a little more usage.
I’ve never ventured into Frederick’s and tried on any of their offerings, but as I was browsing the stores in the mall on my way down from purchasing 2 beautiful new pairs of boots from Nordstrom’s, I noticed some interesting lingerie pieces and decided to give it a go.
Now, I’ve never tried on corsets nor have I really donned garters either (I say «not really» because I don’t count that Pimp and Ho Halloween costume from 1997 a real garter-​wearing moment), but since I had some time to spare and Frederick’s had some classy looking pieces enticing me into their dressing room, I gave it a go.
I tried on a 34 black-​on-​black corset. It took about 20 minutes altogether with a store attendant tugging at the binding from behind. HOLY SHIT, HOW TIGHT IS THIS SUPPOSED TO BE, AND WHO’S GOING TO HELP ME GET INTO IT AT HOME?! The boning in the corset dug into my soft torso, and I stood up straighter and exhaled more frequently than I inhaled.
Hot damn.
After all of the work into getting laced up and properly fitted, I looked at myself in the full-​length mirror. Smaller waist. Boobs pushed up to my neck with this incredible cleavage. No weird blobs of fat from any corner whatsoever. The garters swung teasingly in only the way satin garters could.
There was a matching thong mesh panty that goes with the outfit, but for obvious reasons I didn’t try those on (eew).
I bought a pair of thigh high lace stockings, but couldn’t bear to buy the corset… just yet. It’s on hold at the store still, marked with my name.
One of these days, I’ll have enough courage to wear that thing for a special someone.
Sigh…one day.

Okay so I usually avoid Unilocaling department stores or retail stores because there are so many workers. However, the SALE sign caught my eye today and my curiosity got the best of me. The two ladies working today were extremely down to earth and friendly. I was walking around with a hot cup of green tea and I asked one of the sale associate if she could keep it at the register for me. Surprisingly, she did! Also, they greeted every customer that walked in and made them feel welcomed. Bravo to their excellent customer services and friendly sales associates!

I have walked by this store many times during my usual lunch hour mall-​crawl, but never dared enter its large red doors. Something about the way it’s nestled in the corner of the fourth floor, with Victoria’s Secret directly across the way almost shaking its retail head in disapproval, makes it seem intimidating. Who shops at a scandalous store like that?
Well, apparently today, yours truly, Lynsey C., set foot into Fredericks of Hollywood for the first time (or so I’ll have my readers believe). I walked slowly, quickly glancing back over my shoulder to make sure that no one I knew might be watching… and judging… and wondering… and I ran SMACK into a display of naughty Santa’s helper’s outfits complete with fur trimmed undies. I blushed, giggled and quickly picked up one of the velveteen teddies for closer inspection.
«Lookin’ for somethin’ special darlin?» the woman’s voice startled me so much that I proceeded to knock over a stack of nearby push-​up bras.
«Ummm, well… I’m…uh,» so I decided to tell her the truth, or at least part of it, «I’m attending a ‘Naughty or Nice’ gift exchange and need something gender neutral but on the more naughty and erotic side.» Phew, I got that out of the way. The sales ladies eyes lit up.
«Oh fun! You should get some of these naughty knickers!» she exclaimed with a non-​chalant smile while motioning towards a table covered with crotchless panties.
«Hmm, not sure that’s quite right for this party… but you’re on the right page. What else have you got in the 20 dollar range?» I muttered, while admittedly sliding a burgundy pair into my shopping bag.
«Oh lot’s of stuff! You want more lingerie? Body frosting? Naughty dice? Candles? Nipple Cream? Whips? Blindfolds?» I followed the sales lady all over the store and learned way more than I usually do in a normal lunch hour. Twenty minutes later, I was out the store with my present for the party and some entertaining gift ideas for the future.
If you are in the market for some holiday gifts that, uh… keep on giving? Might I recommend venturing into the unknown territory that is Fredericks of Hollywood on your next lunch break? You will not be disappointed… plus, the sales ladies are super nice and helpful!

I dropped in here hoping to finish off my Santa outfit for the Xmas club bash.
They had a goodly amount of choices, but I really gotta say that Fredericks prices run higher than they should be, about 10 dollars more.
The service was okay, not steller but not bad, and for only having one person staffing, she sure was fast.
I ended up purchasing a small skirt, got it home and realized that the feathers were coming off in the back and should it be drunkenly pulled down… as such is the way with short skirts ;) it would rip and look really unflattering.
I’ll be taking it back, and figuring something else out.
Darn Santa outfits… every year they cause me annoyance.

Service here is usually pretty decent. Mostly everyone has been helpful or nice or answers my questions. Sometimes I have had one lady in particular. She is totally rude every time I have been in there. I am not sure if something is going wrong in her life but she has a bad attitude about everything.
The outfits are usually cute! They also last a long while, not that I wear them often, mind you. Most of the undies are 3/​$ 20 or something like that, which is a great sale, but they never have my size in things I like. (Small or extra small.) I prefer corsets myself, which cost me $ 40 on the low end and $ 70 high end. I can’t find a bra that fits me here, which is why this place gets only three stars. I wear a 34C, and I either can’t find it or when I do, it doesn’t fit right.
However, if you want some great stuff that’s of course risqué and designed for your boyfriend/​girlfriend and something you will never see anyone in a strip club wear, this is where to go. Relatively inexpensive, and all the great crotchless bottoms to make you feel sexy.

Frederick’s of Hollywood is my ghetto version of Victoria secrets for lingerie only. And when i say ghetto, I mean very very cheap, today I pranced out of Freddies with three different outfits of Lingerie under $ 80. Love it and I am sure my man will too, that is when he gets the chance to see me!
I would never buy bra’s here, they just do not seem comfortable.
The service is usually great, the girls come to the rooms continuously to try and help you into a fitting outfit. But the places doesnt seem that clean, an earings accidentally feel out of my ear on in the dressing room, somewhere on the floor and as I tried to find it, I found a lot of other items. Haha, you would have never had to deal with this at Victoria’s! But you wouldn’t be able to walk out of Victories with three items under $ 80.
I am a little discouraged becuase I found a weird stain on one of my outfits when I got home. I did say Ghetto didn’t I… But I do not mind that much becuase I know I’ll be making more stains on it later. Haha Just kidding!!! I really did not mind becuase they gave me $ 20% off all of my items!!!
If you go here, you have to, I mean HAVE TO buy their $ 9 vanilla or peppermint Candles, they melt into body wax, and smell AMAZING. whoaaa

Since I am currently getting laid on a fairly regular basis, I’ve recently felt the need to invest in new underthings. After a lackluster performance purchase-​wise at the Frederick’s located in Pleasanton, I found myself here.
Let me preface this by telling you that I fucking despise the Westfield mall in San Francisco. People there are idiots, and I want to vomit each time I go up one of those weird twisty escalators. If I had to review the mall, I’d give it minus stars and I’d poop on it. That’s how much I hate this mall.
But Frederick’s is amazing. A cute saleswoman greeted us with a smile, helpful information about sales, and then she left us alone. That’s what I like. Don’t get in my face and try to help me. I know what I want, and if I can’t find it, I might ask you.
Crotchless panties…2 for $ 25.
Corset that makes my tits look bigger than the modest mounds they really are…$ 58.
Fishnet stockings that fit me so perfectly that it’s scary…$ 12.
Saleswomen that are cool and leave me the fuck alone whilst I hunt for clothes to get my fuck on in… Priceless.

Listen, ladies of Frederick’s. I’m sorry I’m tall. I’m sorry I’m skinny. I’m sorry that I get to wear the small sizes of most of those things. You still have the boobs, which I covet, and that gives you an upper hand in the corset department.
But must you act like you would rather be in the 7^th circle of hell than working? I realize that it’s probably really boring folding lingerie all day, watching people come in without really buying, but really– get a decent personality.
I come here quite a bit, as for the most part I like Frederick’s stuff… because I’m apparently a big slut. While one of you was helpful when I recently purchased a waist corset, by pointing out that the red one I really wanted had a tear in it, when I eventually purchased another one (which fell apart) and then returned it– one of you ladies couldn’t have been more deadbeat. It’s not my fault the stupid thing fell apart– the first night I wore it.
While we’re on the subject, Frederick’s, can you make your stuff not fall apart? I like you, I really do, but until I can find someone to buy me Agent Provocateur, I’m stuck with you, so I want your stuff to last.
I’ll be back, probably for online shopping, and only in this store when I really, really, really, really, really need something that makes me look like a whore.

I’m tall, lanky, and Asian. I don’t have a whole lot in terms of the (o Y o) region, so the only thing I buy at a store like Victoria’s Secret is panties. I know, some people hate that word, so I will say it again to be annoying. PANTIES. PANTIES. PANTIES!
Recently, I wandered into Frederick’s of Hollywood, not to purchase panties [I said it again!], but to look at corsets. I was a bit doubtful that I would find a corset top that would not only fit, but would also look great on my tall, lanky self. It is easy to squeeze the bajeezus out of nothing, but to make it LOOK good/​sexy, another story completely. After an hour in the spacious dressing room, SUCCESS! I walked out with a big hole in my wallet, cute corset top, a matching skirt, and fishnet leggings. I even took dressing room photos of the ones I didn’t end up buying. Hah!
It was all thanks to Karen’s patience and assistance. She was AWESOME! Sure, I was the only customer in the store since it was the early morning, but she was super sweet and helpful. Also, being in a store that I had never been to nor do I frequent such stores, looking for something sexy, suitable and comfortable, I didn’t feel as awkward as I had thought I would.
Hooray for costume shopping in a lingerie store! Carrying a shiny red Frederick’s of Hollywood bag back to the office — classy.

I’m kind of a terrible person. By that, I mean I go out to malls with guy friends and drag them into Victoria’s Secret. I’m even worse when I don’t try stuff on for them… but I mean, that would be kinda slutty, huh? Yeah. Remember: CLASSY whore. I learned it from Darin I.
So imagine my excitement when I saw Fredericks – a whole new level of slut to tease with! So I walked in with Patrick, just to check things out – and it was like…“Whhhaaaaattttttt is THIS?!” We walked around the store, pointed and laughed at a couple of things (like the crotchless panties. I’ve never actually seen them in person until now), and left. (for his awesome review, *clicky*
)
THEN I went with someone wholly deserving of going with (for all intents and purposes all reviews will now have his name: Da Sheesh or Chicken Butt), and thats when serious time came in. I wanted to go to TRY SHIT ON. So we picked out a couple of what looked like super cute items and handed them over to the saleslady.
Disclaimer: Something that I didn’t realise is that if you’re skinny but don’t have size C boobies, this shit won’t look very good on you. I can’t fit into a size 32, sweethearts. I’m a size 34. And that’s pretty fucking skinny if you ask me. My boobs just wouldn’t look like they did in the picture! WTF. I wanted those boobs! IT’S JUST NOT FAIR. Suddenly I stopped feeling sexy and next thing you know NOTHING looks good on.
The lady threw a bra at me (not literally) and said, «If you try this on you get 10% off your purchase». Surprisingly, it was the only thing that I liked. They were pushed up PERFECTLY, I was like «DIZAMN, I have some CLEAVAGE goin on up here!» Unfortunately, it was a size 32 (tight around the hook) so I opted for a 34 instead. Then if we purchased a second bra, we could get it for…$ 10 off? I don’t know. There was an argument about it… literally. The two women at the cash register, yelling at each other trying to tell us that they could do math (obviously they were no JT F), and it took them forEVER to figure out. Chicken Butt and I damn near almost left with no purchase!
Then I got home, tried on the bra, and guess what? NO CLEAVAGE. The bra was perfect AROUND the body and suddenly it didn’t fit right in my chest-​esess area. As if I have to sacrifice boobage for comfort? COME ON. So I have to go back and get a CUP SIZE smaller (not a circumfernce smaller). GREAT. Because I LOVE exchanging shit x_​X
I would have given them 2 stars, but the whole «you’re going to have awesome cleavage after you exchange that bra» bumps it up a star.
What? I like cleavage!