Ethan’s

This store is closing and everything is 50% off.
There are a lot of inventory but nothing caught my eyes, not even at 50% off.

I love chic clothes at cheap prices! But why can’t I ever find anything that looks as good on me as it did on the hanger?
I’ve been in this store over 10 times and have yet to purchase anything.

This small boutique has some decent clothing. The clothing here is very simple-​looking. Pretty cheap too. But nothing really caught my eye. & they don’t carry my size. the clothes are practically all M & L.

ehhhh, cute store — semi cute clothing but was not impressed. I was not greeted upon entering OR exiting the store, and working in retail myself I was very dissapointed. They do have some great prices on items of decent qualtiy (think better one step above Forever 21 but one below Old Navy) It’s defintely a place you could score something to wear for a last minute dinner/​club outing with no time to run home and change.

From the front of the store it looks like a Chic boutique in Northbeach (pretty standard, I must say). «I’ve already gone into Carrots and Picky today even though I can’t afford them» I thought to myself as I passed. «I might as well take a look in here too.»
The prices are very affordable! I’m talking a $ 20 and under rack at the front of the store with very cute shirts and dresses. Alas, I was on a time crunch and did not get to purchase anything, but the selection was good and the prices very reasonable. The shirts were nothing too spectacular, but the craftsmanship was decent and they were comparable to Forever21 prices (and that shit falls apart almost instantly).
Lots of polyblend materials, which is not fun, but a nice amount of cotton dresses too. There was a gorgeous acid/​bottle green off shoulder shirt dress that I will have to go back and try on too.
Only problem is that it seems like things run very big or very small. There don’t seem to be a lot of middle sizes. Smallest sizes I could find in quite a few things I liked were 8 or 10… If I can find something in my size, then i may add another star to this rating.

I love to go to the House for lunch next door, and Ethan’s just have the cutest clothes on display, so my coworker and I decided to check this place out.
They have very cute and unique style clothings at very affordable prices. The under $ 20 bucks rack got tons of good selections, and I picked up couple shirts for less than $ 20 but look like they are from expensive boutique!
Their sizes, though, are kind of off… I usually wear size xs and s from other stores, but the two shirts I picked up from Ethan’s are like L and M… Do try your clothes on before you buy!
Love the prices, love the style!

Love this store… great mod cltohes at affordable prices. They rarley have size small, but when they do… I buy it all ;)

I just happened upon Ethan’s after having dinner at The House next door — wow, what a great find! My girlfriend and I were doing a girls’ shopping weekend as it was, and we found a LOT of great stuff for great prices! (Everything we got was about $ 20 each.)
We spent so much time trying on stuff that we closed down the store! The store employee was sooo nice and patient even though we were there for 20 more minutes after closing time. We knew we were going to buy stuff though, so we made sure to get a bunch of things between the two of us. Our husbands were quite impressed and pleased with our purchases (esp. for the price!).
The main downside is that the parking in that neighborhood is rough, as everyone knows. I’m going to check out the Ethan’s store in Hayes Valley sometime…

a TON of great dresses at really reasonable prices! The staff is really friendly and one of the girls who works there actually helped me find my way to Union Square and pretty much stuck with me until I figured things out… it was greatly appreciated since I had no clue where to go! I’d definitely go back again. :)

Let’s just say I got my New Year’s Dress here for around $ 20 bucks… which is unheard of… ANYWHERE.
I have to say, this place has really cute clothes at Forever 21 prices… pretty crazy.
The music they play is really nice, and the place is clean and inviting. I will definitely be going back here soon… once Santa’s checks are depositied!

I’ve walked past this place for three years and only stumbled in tonight — probably because of the ‘under $ 20′ rack sale sign prominently visible from the sidewalk. I’d always thought this place was too expensive for my tastes; judging from past Unilocal reviews (Theory, Nanette Lepore?) it may have changed ownership or I missed the boutique-​level brands when I perused the racks.
As an unemployed gal looking for a cute top to wear for a night out (maybe to the Unilocal Christmas party!), I’ll be here for a few hours next week trying stuff on. Quality is secondary to price in this case. In fact, the pricepoints at Ethan’s were from $ 15 and up!
Will likely edit this review once I’ve gone there and shopped more thoroughly.

Cuteness! Well priced and great selection of adorable cloths! Just bought a hot red satin top that was inexpensive yet hot hot hot! I worked it too…

I bought a pair of really great heels here the other day. They were blue with green accents & they have *just* the right amount of support when it comes to heels.
THEY ARE GORGEOUS SHOES!
Well…I think so; as well as the man who complemented me the other night on 18^th & Castro as I was waiting for a bus.
Ethan’s has nice stuff, but the clothes never fit right. They were all a little off, or too close to something I would find in H&M. They do have a number of solid separates & the things with prints are way too loud. like they would work if they was *some* print, but I don’t need CRAZY loud print all up on my body.
Where is the tact?

Super cute boutique with fun trendy clothes. Decent prices.
My friends love this store and though we didn’t end up buying anything that day, we had a good time trying on a bunch of different things. They have a great selection of shoes as well.
Friendly service — i like how she didn’t really bother us and was super nice when we had questions. I’ll definitely be back to check out what else they have!

The stuff here was actually pretty good and affordable. I bought some adorable $ 29 tops that I can’t wait to bust out for the summer.
I really appreciated that they had large dressing roomS, unlike their counterparts in the area. Sift around and i’m sure you’ll find something you like. Not that many accessories though.
Sales person was very helpful. Grab brunch next door at the house or dinner across the street at ideales.

I think in every lifetime there is a perfect shop for you. This is it! Inexpensive, CUTE clothes that are one of a kind. A girl can die in here I tell ya! I love the clearance rack right in the middle if the store. I’m going back, again, and again…

Ethan’s is such a great little store… affordable, adorable, and unusual clothes, all conveniently located on Grant Street. They carry a lot of lines I’ve never heard of, which I actually like because you won’t see your clothes on every passing woman in San Francisco. The staff wasn’t super helpful when I was there, but I didn’t mind. It allowed me some space to shop!!!

Thursday night ~7:15, a friend and I were in search of dinner in North Beach, until suddenly she spotted the open door of Ethans. Momentarily forgetting our hunger, we entered and promptly spent the next half hour browsing and trying on items. I found the clothing to be hit-​or-​miss; some of the brands seem poorly cut or designed, but those items that fit well (and were also on sale for very reasonable prices) were total winners. Sale prices are great, but their regularly priced items seem a bit much for what they are: e.g. $ 99 for a basic cotton dress. Great for trendy, wear-​a-​couple-​of-​times-​and-​then-​retire outfits.

I was a little dissapointed in Ethan’s, I expected so much more. A few cute Theory blazers, etc, but otherwise not a lot of great lines. They did have a bunch of summer styles on sales, so maybe the good stuff is coming. I’ll check back and edit my review based on the results.
Oh, the shoes were pretty cute, but overpriced (not labels but still expensive).

I love Ethan’s! They stay open late when they’re getting a lot of people browsing on a warm day. I loved them for being open when OOMA was closed on saturday night and I needed a dress STAT. I ended up spending way too much money but for around $ 300 I got:
1. super cute kLD kimono dress
2. little black lace cocktail dress
3. Brown striped sexy top (the shows your clevage in a classy way too)
4. Gold comfy cotton top
5.Tulle cute cardigan (I had never heard of this brand, but it’s pretty affordable)
Really fun stuff that you don’t see everyday! Plus friendly sales people!

This place is great! It is fairly new, but it fits in the neighborhood perfectly. The clothes are super cute and of great quality. When I was there, I met one of the owners. Great friendly guy. Look out for their jeans. They are very trendy, but very affordable if you think $ 70 is better than paying $ 220 for a pair of Sevens. Check it out!