I don’t listen to this station, and I absolutely can’t stand the voice of their afternoon DJ «Jake Easy», but we have seen good results advertising our Shasta County businesses with them. We have been advertising for years on K-Shasta and Q-97, and we were hoping to target a younger audience with Mix 101, but after having a nightmare experience with that circus of a radio station and their very incompetent sales staff, we decided to give Power 94 a try and we have been impressed with the results in a short time. They have delivered the younger female customers we were looking for. I recently had a random encounter with their morning DJ Tad Shackles and he was very cool with us, even before he knew we advertised on his station. Results Radio manager Beth Tappan has always been the utmost professional as well. I still won’t listen to it, but if you’re looking to target a younger demographic for your business, Power 94 is your station in Redding.