Alice Becker Inc

This shop is amazing! The staff is helpful, patient, and kind. I truly dislike shopping and my body type is near impossible to fit correctly in a dress. I needed a dress for my niece’s wedding and ended up finding the perfect dress thanks to the staff there. I even found a second dress that I will be able to wear for work and play. They have beautiful and unique casual clothes as well. I’ll be back another day for those. I highly recommend this wonderful boutique!

I drove 20 minutes to shop here today, and they were not open. It says on Unilocal that they are open 10 – 5 on Sundays.

Fabulous, unique, inspired clothing. Staff is very helpful. A fun place to hang out and try on beautiful fashions. For a special occasion, it can’t be beat!!! Must go. Best shop in all of Marin.

For months have been searching for a dress to wear to my son’s
wedding but without success. On Grant Avenue saw the
store and decided to go in. Beautiful window displays.
Explained my situation to the staff and they were extremely helpful. They kept bringing me dresses to try and I felt like I was at Kleinfeld’s in New York! They let
me take some photos to show my daughter-​in-​law to be. Put a few dresses on hold. Still looked around but no store came close to the customer service and unique selection of dresses. The only dress she chose was from Alice Becker.
It fit her wedding style perfectly. The staff and Alice were very helpful and kind.
The prices are comparable to other stores but the quality is better and the
merchandise unique. They have been in business for a very long time and
that is a testament to the store. My only complaint is that they don’t have a
web site and in today’s world that is very important.

People drive from over 200 miles to find just the right item for special occasions!
AAAWESOME!

Recovering from a spinal surgery and have been cooped up in the house for weeks! Have shopped there before many years ago, but just needed to get out of the house and since I have a high school reunion coming, stopped in on my stroll down Grant Ave. saw some adorable things my tiny daughter could wear and made that comment, as well. I was immediately told that there was plenty of things in the store that would fit me. And so it goes. .. I was brought beautiful dress one after another in different styles and colors with honest opinions on each one. Found my dress! Was just going for a little afternoon walk and some fresh air, and was «fawned over» by the staff. So very happy and I’ll be back many times, especially when I’m better and can keep up with their exquisite service. So happy — and it’s in downtown Novato! Poo poo on you, Nordstrom!

Alice Becker is totally unethical and as a small business owner you would think she would care more about her reputation. My mother fell ill with Bipolar Disorder and began to purchase items in a manic state. Despite the fact the I became my mother’s conservator, could prove my mother’s illness, and that my mother became sick because she was grief stricken that my father had recently died of MS, they would not let me return any clothing that was still packaged in tissue and the tags were still on them, and it was only 3 weeks after the clothes were purchased. My mother could not afford the purchases, but they didn’t care, they just wanted their money. The legal system failed me because when I took Alice Becker and 2 other stores to court to get the returns made and try to save my mother’s home of 40 years, the judge was a customer of Alice Becker and Alice had her husband represent them. Ultimately the legal system failed my mother. Thank god not all stores were so unethical and without heart, as most of them allowed the returns and some even went out of their way to help. I had to place returns at a total of 13 stores, and all but 3 allowed the returns and felt sorry for my mom’s situation. Alice Becker, however, was not one of them. I believe in Karma, and they did not do the right thing. I am not sure how people like Alice Becker and her husband can sleep at night. The truth is that anyone can get Bipolar Disorder and lose everything; it is actually very common (especially with business like Alice Becker around.) I am a Novato native, and I guess that it wasn’t enough that I had lost my father after a 30 year struggle with MS, and then lost my mother, and then had to take these people to court to place a return only to lose. Unbelievable. If you want to support greed, shop at Alice Becker. I wasn’t surprised to see Kym’s review, it reveals the kind of person Alice is and how she treats her customers. I will not support that with my money when there are so many great small business owners who offer great clothes at more reasonable prices.

I love the clothes at Alice Becker, always fun and playful but also some elegant things you won’t find anywhere else

Alice Becker has top shelf service and an endless amount of beautiful, top quality apparel for any occassion. Whether you’re just out and about with friends or going to a black and white function, you’ll find the PERFECT outfit at Alice Beckers. Shopping there is so enjoyable. All the staff there are friendly and extremely helpful. They also make sure that the clothing fits YOU just right. They’ll alter something if it’s slightly too long or if it needs a small adjustment. The bottom line is that you walk out of that store with superior clothing that fits like it was made just for you! The staff will also give you honest feedback about how things look on you. Every one of the women who work there are soooo nice. Don’t have your size? Not to worry, they’ll special order it for you no problem. There’s always new things there too. Alice Becker and crew are up on the lastest fashions and how to give superb service.

Bring your service dog and you will face resistance the moment you walk in the door. Alice, the owner asked that we leave the dog outside despite us showing her his official tag. We said that’s illegal so she said we could have him there if we held him. If I wasn’t with my mom she couldn’t have shopped here. She is disabled and couldn’t carry him. I ended up carrying him and sitting on the floor near the dressing room with him. The owner who normally has helped us in the past just made a face and I said so do u want us to leave. And the other sales person Roseanne stepped in quickly and said what can I help you find. She was amazing! So helpful! She found my mom some incredible clothes! They do have really classy and unique styles. My advice: only come in on Saturdays and ask for Roseanne!