Wooly’s

I’ve never had shaved ice cream before but this stuff was delicious~
Hopefully Wooly’s will open again sometime this summer!
Service was great and their location is very conveniently located…
I’d recommend the strawberry, and fruity pebbles and vanilla /​chocolate drizzle mix.
Located in the City Kitchen, if you’re in the mood to eat before dessert, theres plenty of other food based venues offering fresh off the grill options and even beer if you want to get your buzz on!

Cool concept… it’s ice cream that’s taken into huge blocks (probably compressed down somehow) and then shaved off. That means you get ice cream, but it’s super light and you don’t feel gross after having a large cup of it. But on the other hand, you feel a little bit like you’re getting ripped off, because half of every spoonful is air! Haha.
Anyway, it’s something different, compared to all these fro-​yo places around the city. Worth checking out.

It is probably a bad idea to eat shaved ice on a day as cold as today; however I simply found it difficult to control my palate…
Wooly’s had three classic flavors, plus a daily special (today it’s melon) and you are choosing three toppings plus one finishing. Opted for strawberry, blueberry, fruit pebbles and added chocolate drizzle as finishing — such a large bowl of ice!
Strongly recommend it if you are a big fan of ice.

I was very impressed and will be coming back again. The portion and price ratio exceeded my expectations and the taste was delicious. Wooly’s deserves a ⁵⁄₅ in my book, because I enjoyed every bite.

i am not a shaved snow connoisseur but i have to say it was okay. I’m not sure if it’s cause I got the green tea flavor which is pretty basic and something that other places also have such as Snowdays. My rating might change if i tried their melon flavor of the day instead. Yes I agree that the snow itself may be a little more airy and fine but the price for quantity is a little bit of a miss.
The green tea flavor was strong. I LOVE the different colored mochi. I’m not a fan of their chocolate drizzle tho. There was just something a little off about it. It was so strong it over powered the flavor of the shaved snow and to me personally it seemed almost like chocolate powder mixed with water turned into a sauce…
i think i would try it again but definitely the flavor of the days since it might be more unique however my go to place will still be Snowdays.

Owner contacted me personally after I wrote the first review. He told me that they were testing their new fall hours and forgot to update the Unilocal/​website hours. Now, Woolys will close at 11pm on Saturdays.
I met the owner in person and he was very gracious and offered a complimentary snow ice on the house. I got the matcha green tea with colorful mochi, blueberries, and captain crunch. It was delicious and I finally got my snow ice craving satisfied!

Location: located pretty close to time square, shake shack, and immersed in the city kitchen food court, Wooly’s seem to be a hidden gem. I just want to remind you that when you go upstairs, please bypass DOUGH and go straight, you ‘ll see Wooly’s
Ice cream: 6 dollars for 12 oz. With green tea for base, 3 toppings — strawberry, blueberry and corn flake. Overall, it is good, the flavour is not that dense though.
price: is it expensive for an average ice cream, yeah.
Overall: 3. 5.

It’s on the eastern side of 8^th ave across from Shake Shack for those that may take as long as myself to find it. Up the stairs or elevator and you’ll arrive at City Kitchen which is a great retreat from the street level of Times Square.
First time, I tried the original leche with cookies n cream, graham cracker crumble and pocky sticks toppings with a whipped cream finish.
The best part would be the lightness of the ice. You’re not going to get a lot of flavor with it though.
I would probably recommend any of the fruit toppings instead. The cookies and graham cracker weren’t really chunks or crumbles as much as they were just pulverized dust. It just went horribly together from a texture standpoint with the airiness of the shaved ice. It was like chewing (yes, chewing) on cold chalk dust. I needed to really mix the whipped cream in deep for it to resemble a dessert.
Second time, tried the matcha green tea. I like the taste of green tea as… well, tea, but it made for a tasteless, boring dessert. If it wasn’t so warm outside, I probably wouldn’t have even gotten through much of it.
$ 6.50 for a small serving of this lackluster shaved ice is just wrong. At the very least, let us try a small sample first. Didn’t really buy their reasoning for their inability to hand one out as they pump out the ice rather quickly with a lot of surplus just falling off the sides of the cup. You can find better shaved ice desserts elsewhere whose prices are not unjustifiably inflated by its location.

Mirror mirror on the wall, what dessert is the fairest of them all? Why Shaved of course! Who needs rich ice cream and artificial tasting fro yo when you can get the delicate, just sweet enough taste of Korean Shaved Snow?
Recently in the theater district with just about an hour before curtain, my 10 year old son and I were looking for dessert I found Wooly’s on Unilocal and saw that it was in City Kitchen, even though at the time I had no idea what City Kitchen was! I did not expect Wooly’s to be the tiniest of stands in the middle of an upscale food court.
Although tiny, Wooly’s still delivered on flavor, consistency, and portion size.
There are 2 portion sizes to choose from, 12 oz ($ 6) and 16 oz ($ 8). The 12oz is huge and will satisfy most appetites. There are four flavors available (plus a flavor of the day) but I don’t ever see myself getting anything but the Original Lech which is so light and simple. My son got the Root Beer Float which I did not care for. Other flavors include Strawberry Shortcake and Matcha Green Tea.
Each Shaved Snow includes three toppings and a «finish». There are 10 toppings to choose from. I won’t list them all but the only fruits are fresh Strawberries & Blueberries. They have Mochi & Pocky Sticks, and the rest are cookies and cereals. I had blueberries, graham cracker crumbles, and pochi sticks. The blueberries were plump and juicy. The pochi sticks looked cool but since they did not mix into the snow ice, I probably would not get them again.
I know they probably have a space issue here, but I would like to see more fruit and varied toppings. The finishes include sea salt leche, chocolate drizzle, whipped cream, and strawberry cream. The sea salt leche was the perfect mixture of sweet & salty and a great topping. It was so good, I just wish it was more evenly distributed throughout the shaved snow instead of having just a bit on top.
I would love to have a small little shaved Ice place near me where I could get even a 6 oz serving with sea salt leche. To me this is a great dessert and I would love to try Wooly’s again when in the area.

I’m a fan of shaved ice and this place doesn’t disappoint! It’s located inside City Kitchen in Times Square. Their shaved ice is so fluffy and doesn’t melt easily. I tried the strawberry shortcake with mochi, cookie n cream, and fruity pebbles with chocolate drizzle. It was delicioso! I am definitely coming back to try other flavors! There are good amount of seating and a great view of the streets when you’re enjoying your great shaved ice.
They have two sizes: 12oz for $ 6 & 16oz for $ 8. You get to choose a flavor, then three toppings, and finally one finish. If you want more toppings and finishes, it’s 50cent additional for each. Yummmmmsss !

Wanted to try this place out as it’s been one of the top spots to get snow ice. Compared to Snowdays (which still stands as my favorite), the snow ice turns out softer and fluffier here, but less flavorful. I got the Original Leche and it tasted like pure ice at times. The Original Leche reminds me of this Japanese milk candy I’ve loved since I was a kid, so it brought back fond memories.
A plus is that the sensation of «eating snow» is much more similar to the real deal. (Let’s be real, who hasn’t stuck out their tongue to catch snowflakes or gotten a mouthful of snow when pelted with a snowball?)
With every order, you get three toppings and a drizzle (I got blueberries, strawberries, Cap’n Crunch and sea salt leche). I wasn’t too interested in any of the toppings and really had to force myself to pick an extra one. Sea salt leche had absolutely no sea salt flavoring in it and tasted more like condensed milk.
City Kitchen itself is a nice area away from the hustle and bustle from Times Square and it’s nice to sit and enjoy your food.

Wooly is a delightful dessert spot located inside City Kitchen. Light and fluffy, the shaved ice was perfect after a savory meal. We had the banana pudding flavor of the day with strawberries, blueberries and mochi. You can pick 3 complimentary toppings per cup. The toppings were all fresh and tasty, and not too overpowering against the airy shaved ice.
The price for a 12 oz was $ 6 and 16 oz for $ 8. Unfortunately, you can only pick one flavor per cup.
I highly recommend Wooly if you enjoy or don’t mind a lighter dessert. Best option when you are craving something sweet, but stuffed from dinner.

Meep it’s okay. Relative to Snowdays, Snowdays, is much, much better. I heard about Wooly’s as one of the other popular places to get shaved snow in the city, so I knew I needed to check it out. It’s located in a place called City Kitchen which is kind of this upscale yuppie cafeteria with pretty good food options. It’s a essentially a small cart in the place cranking out some good snows.
They have some pretty nontraditional snow flavors here. My friend and I got the leche with pocky, strawberry, and mochi, drizzled with sea salt leche. Pretty atypical, but the flavor actually ended up being pretty good so I can’t complain. I think my biggest complaint is that i felt like the texture of the shaved snow wasn’t very consistent across the cup. The portion size for the small (12 oz) is quite filling, but it’s also very compact. So the beginning of the shaved snow tastes good since you have the drizzle, the soft texture of the snow, etc, but then you get to the bottom and it ends up being more reminiscent of compact softer ice… I dunno, my belief if that shaved snow needs to be soft and flaky throughout so this was the deal killer for me.
Overall, shaved snow quality is alright, and the topping options are a bit more Western esque than traditional Taiwanese snow which is fine if you’re into that — they have whipped cream toppings, but it’s just not quite what I’m looking for when I want shaved snow.
tldr; not bad, but not great given that there’s a better option in the city

Absolutely love their original flavor shaved ice. It’s so yummy. It’s sweet but not overpowered with the sweetness. The mochi topping was very chewy but super fun since it was in different colors. Think of it as a gummy bear but chewier. The fruit toppings were pretty fresh too. As the shave ice falls off the brim of the container, it would touch the container’s outside of course.
Rather than just serving a sticky cup of shaved ice with toppings to you, the staff would carefully wipe it down so when you hold it, you wouldn’t get that sticky feeling.
The place is like a food stand inside this little food court. It’s tiny and dainty but packed with flavor.

After receiving the Unilocal email about shaved ice, I decided to try Wooly’s. At first I was disappointed because I had my heart set on coffee flavor. I didn’t realize they have daily specials that change. I had the original with the three add ins of graham cracker, cookies and cream, and my favorite, coconut! My topper was chocolate drizzle.
First off, the service is great. The nice employee helped me since I was new at this. She explained it all very patiently. I enjoyed my selection and told her. She was honestly happy when I told her I would be back for the large next time.
Before I have Wooly’s again, it will need to be a really hot sticky day and when I need a special pick me up treat. I found it very pricey for shaved skim milk with a little flavoring. After I thought about it, I could have had a pretzel plus a donut for the same price. At least I would have been full. You pass the donut and pretzel stands on your way in to find Wooly’s!
I have to say that I was more impressed by City Kitchen as a whole. I wished I hadn’t eaten lunch elsewhere. I will be going back for lunch and to try the other selections. I recommend you give Wooly’s a try. It is tasty.

I don’t know… I mean, I could see why people would like it so much, but it was just ok to me.
Frankly, I would’ve preferred a concrete from Shake Shack across the street (but lines were too long, which tells you something), or gelato from Grom, Amorino or Cones.
Now I know that’s comparing apples to oranges, but not really, as they all fall into that ice cream/​gelato/​frozen yogurt/​shaved ice bucket. I guess I just prefer denser desserts as I felt like I was eating air.
And the problem is, that the shaved ice is so light and short on flavor, that whatever topping you choose overpowers the shaved ice, so you basically just taste the topping, rather than the other way around.
I got the original leche (condensed milk) with strawberries, mochi and pocky, topped with sea salt leche. Overall it was a good combination and could really taste the toppings, but not so much the shaved ice. And for $ 6.35, I would rather get three flavors of gelato from Amorino.
Don’t think I’ll come back, but the location is pretty cool and unique as Times Square generally sucks… just my two cents.

A hot, hot summer day calls for shaved ice! Located in small food court in City Kitchen, Times Square. A little vendor stand like Wooly’s is pretty easy to miss especially when it is crowded. Lucky for me, the cute, smiley little snow puff on the counter caught my eyes — well, cute things, in general always catches my eyes!
Shaved ice is already a popular Asian dessert (Taiwanese Shaved Ice from Taiwan — can be found in Flushing, Queens and PatBingSu from Korea — Caffe Bene been serving it for years, too) and it’s about time New Yorkers/​visitors are paying attention to it. Shaved ice is grinded ice to produce a soft snowy texture and adding different toppings to flavor it.
At Wooly’s, I had the Strawberry Float based shaved ice topped with Rainbow Mochi, Fresh Strawberries, and Chocolate Pocky sticks topped with Chocolate Swirl. Strawberry Float flavor tasted a lot like strawberry milk from my childhood! I personally would like fruity based and I wonder if there is any non-​dairy based flavors? Overall, it was a nice cool down dessert to have after walking around in the hot sun. I am definitely coming back for the matcha and coffee flavors! Not to mention, each creation is Instagram-​worthy to make all your friends jealous! Snap away!
Thank you Wooly’s for showing the other rest of the world what they have been missing!

I’m so happy I discovered this place just in time for summer! The shaved ice here is nice and fluffy and not at all icy.
You get to pick a flavor of shaved ice, 3 toppings (additional are $ 0.50 each) and a sauce on top. The small is $ 6 and large is $ 8.
And because it’s dairy-​free and not overly sweet, it makes me feel fairly healthy even though they pile it on to twice the height of the cup…

Wooly’s shaved snow is a product in the right place at the right time. An evolution of frosty desserts, their take on the snow phenomenon is as good as advertised. This is the reason for our 4.8÷5.0
Snow ice or shaved ice, is pretty apparent one you’ve seen it for the first time. It’s a take on the Korean patbingsu and Taiwanese shaved ice. Founders Danny Che, David Sat and Kenneth Sa experimented and found the right mix of textures and put it to the test on the street. In doing so, took home a Vendy Award some years ago (2011).
Fast-​forward to 2015, they’re in the mobile vending space in a big way, and much has changed since then and now they’ve found themselves in their new digs at City Kitchen, alongside Sigmund’s Pretzels, Dough, and many more, a stone’s throw away from Times Square. City Kitchen by itself is a strange space, but one that seems to work for lunch-​goers, and helps Row Hotel put this underutilized space to good use.
I had my first sampling of Wooly’s in large, and could not be happier. I had to try the original leche (Condensed milk) with our choice of 3 toppings, blueberries, mochi, pocky along with a finishing slathering of sea salt leche. Eschewing the need to follow others in getting coffee or green tea, i wanted to taste the ingredients and was not disappoint.
For critics who like one label over another, to them I say, to each their own. I will go as far as saying I love both Wooly’s and (for closest comparison) Snowdays. They both have their merits and great in their own regard. It all boils down to your own preferences and location ultimately. If I happen to be in the TSQ area, you know I’m headed straight for this kiosk, and maybe a side of Dough to go with it!
The only detractor, if it is one, would be that they’re not in a standalone store hosting a vibe and experience. For now, that ambiance could only come from City Kitchen and all that it provides. Much rides on the product being held to a high standard. Definitely looking forward to see them do great things with it, in another space!
Summary: A unique frozen dessert product, slightly away from the hubbub of TSQ, provisioned to you via cart in a food hall, makes for quite the fun experience. 4.8÷5.0

If you’re looking for a refreshing, light, and healthy (I think it is??) dessert, Wooly’s is the place to go. For those of you who don’t know what shaved snow is… it’s like shaved ice… but lighter and creamier. So it looks kind of like ice, but it just melts when you put it in your mouth.
My favorite flavor is the leche one, I can’t get enough of it. I often have it with the fruit (because dessert and cereals is weird for me) and mochi. Their mochi is so soft an chewy and fresh, unlike the Pinkberry one which is super hard. I have tasted the matcha flavor here before, it is legit, tastes like I’m drinking matcha tea in Japan. However, I like to stick with the original flavor. I haven’t tried any of the other flavors though.
I usually get a small one for myself. I feel like it might be too much for the average person but I get Wooly’s cravings and I must fulfill it with as much shaved snow as possible. The large size is definitely meant for sharing.
The price is fair for a dessert, and it’s super refreshing. Not too heavy. I also love watching the ice shaved from the machine. Makes me feel like I’m back in Taiwan again!