Ray Ban

this store is huge! friendly staff and huge selection. i didn’t buy anything but now i know they have a store. so i’m happy to visit again if i need a pair!

Fabulous selection in the world’s only Ray Ban super showroom. Immense, stylish space. Minimalist service. Only wish is that they will eventually stock lenses and cut on premises for Rx wearers.

Reasons why people will go to Soho (the most fashion trendy area in the United States) for both an eye exam and prescription glasses:
+ You want the best possible service available along with the most up to date styles/​trends
+ You don’t have any insurance in the first place and are fine with paying up front for what you actually want instead of settling for something more «basic», «affordable»
Spent two or so weeks doing research on where to get my next pair of prescription eye glasses. Gothamist had a cool article of the top 5 places to get some decent frames. Warby parker was one of the places. Nice, and very Apple Genius Bar like for Frames. Even the way you made an appointment was like Apple. Spent an hour or so there trying on different frames but I wasn’t feeling any of the frames which were priced just a tad cheaper then Moscot or Oliver Peoples (the other stores named in the article).
One place that wasn’t named in the article as having a decent selection of prescription frames (not to mention top quality) was the Ray Ban Store. I remember there being a ray ban store in soho but never thought to check them for eye glasses. They were always my go to spot for Sun glasses and the pair of New Wayfarers I’ve had since 2011 have been very good to me (both in comfort and ageless style). What I didn’t know was that they had just opened in a new location (since last November) and that same day I dropped by (after having gone by Warby Parker) they had just gotten their very own Optometrist. I’m in the Ray ban store browsing their massive selection and leave after an hour or so (didn’t buy anything). The Staff was awesome and was more then adamant in answering all my questions. The next day it hit me to go with Ray Ban and turn my super comfortable New Wayfarers into prescription eye glasses (why not?).
Cancel my appointment at Warby Parker and make one with Ray Ban. The Doctor (Dr. Marolla, pronounced Corolla but with an «M») at Ray Ban was top notch. They also had some new state of the art eye equipment that you won’t find at «regular» eye doctor spots. I don’t have insurance, nor do I ever plan on getting any, so I’d rather just pay what ever it costs to get the RIGHT service (If you do have decent insurance that includes Eyes then Ray Ban has a form you fill out that you submit to your insurance and they’ll reimburse you).
The exam was very thorough and concise. They also had no issue with taking my old New Wayfarers as the frames.
I purchased a pair of Original Wayfarers (they are thicker and better suited as Sunglasses IMO) to replace my New Wayfarers (which are now my eye glasses). So far so good (I’ll update if anything changes).
I felt inclined to write up a review about Ray Ban since I don’t think many people know they that have their own optometrist IMO Ray Ban’s frames and styles are some of the best on the Planet minus the hefty price tag of Dolce and Gabanna or Gucci frame.
Job Well done Ray Ban, keep up the good work.

Had to stop in to purchase a pair of the new Ray-​Ban Club Round, I was immediately greeted by the staff while I tried on a few pairs, my assistant was Tara, the cutest most helpful gal ever. She was so bubbly and excited to help me out. She introduced me to other styles (which I fell in love with, Tara had me almost walking away with two). Received so many compliments strolling the city with my specs. Would most certainly come back again, had so much fun!

Amazing store layout, hundreds of Ray-​Ban sunglasses on display. Build your own Ray-​Ban, incredible choice of colors and styles. Customized engravings available for frames and boxes, live at the store– fantastic personalized gift. Totally worth a visit. Love this store.