Okay. So this place is crowded, has a dingy sign on the outside, and honestly, the lady at the register was not«friendly» in the usual sense of the word. Nevertheless, this shop really came through for me in a pinch, and when I saw all the work they do and the volume of work they do I was truly impressed. This is not a toy store per se. It is however cluttered with room decorations for children, an a assortment of toys, and all sorts of other youth oriented gift-items. They will paint the name of a child onto almost any item, and they will wrap it nicely too, within the hour. In the brief 30 minutes I was in the store I heard the shopkeeper taking orders from 5 or 6 phone customers who were ordering presents for a multitude of UES children… what was great was you could say: «2 year old girl — $ 40 range» and she would say«how about …» Some items are overpriced but others are appropriate, and they can do it same day! For a unique and personal child’s gift I would highly recommend this place!