Laina Jane I

I was in a bind this past Monday — had a surprise lunch with a friend who had just had a baby – & I wanted to bring a little gift. I suddenly remembered that nearby Laina Jane had a wonderful selection of chic baby clothes. I explained to the saleswoman that I needed a baby outfit ASAP & she helped me choose an incredibly cute dress, gift-​wrapped it & I paid for it, & was in & out in 5 minutes flat. Excellent customer service‼ Thank you!!! (& BTW, my friend absolutely loved the dress!!). Great store!!!

Love love love the store! Love the owner!!! This is why you shop small business! You get personal attention; and the selection is both beautiful and comfortable! I am so happy now everyday feeling pretty and comfortable. Love love love

BEFORE PURCHASING, READ THIS: I asked the sales person (who happened to be the owner) whether I could return an item after purchasing since I didn’t have time to try it on. She said yes.
When I went to return it a few days later, she kindly explained that «return» does not mean «refund». She then gave me a little piece of paper, told me it was my store credit and if I lost it, she wouldn’t be able to help me.
Funny how she failed to be so precise when I was buying the item.
Dear owner, I live in the neighborhood and have shopped at your store many times before. You could have been a smart business owner, made an exception and kept a client but instead, I will happily share this negative experience with my friends and tell them to avoid your store.

Ok, so I’m a big fan of the UWS store. The salesperson there is not friendly but also really helpful. I took a friend to the village store for the first time, and it was awful.
The woman was incredibly rude to us the entire time, and insisted on fitting my friend into bras that were so small they hurt her. I understand that many American women wear the wrong size, and that stores like Laina Jane need to make a show of «sizing you properly,» but my friend was wearing something quite close to a perfect size already, and was condescended to when she said the options she’d been given were uncomfortably small. Any question my friend asked, the saleslady snapped at her with a rude reply.
Meanwhile, the salesperson never asked me if I wanted help – and while I was primarily there so my friend could find a bra, I’m the person she could have gotten to spend a ton of money on a cute set. So that was weird and unfortunate for her.
So basically I wandered around looking at nighties while I listened to my friend be treated incredibly poorly. I wasn’t surprised when she came out of the fitting room looking annoyed and not wanting to buy anything.
I’m super into the idea of walking into a boutique and being told what you *really* want by a knowledgable bra salesperson, but this was ridiculous.

Was just in here today to buy a bridal shower gift for a friend. I hate guessing another person’s size. I never feel like I get it right. The woman working the store tonight was so helpful and professional. Very patient with my self-​doubt, asked me some great questions, and graciously studied some Facebook pictures on my phone with me, to help guess.

If you happen to be in New York and you find you’re inspired to acquire new little lacey things… well let me just blushingly say this is where I’d recommend you!

how to be a regular new york asshole:
1) go to this fancy lingerie store looking for a bridal shower gift for a dear, dear friend (with the full knowledge that the rest of her guests will be shopping at target… or something).
2) get owned by the feisty chinese girl who works there («of course an xs will fit her! you told me she has no boobs!» or «‘how do you take off a teddy?!’ you just pull it down, it’s not rocket science!») (in my defense, it was really complicated. and i would posit that it was AKIN to rocket science thankyouverymuch.)
3) sift through racks and racks of beautiful lace. puzzle over how some of them are supposed to be worn. admire it anyway because it’s just so damn pretty.
4) finally select something that is nothing like you told the lady you were looking for because she’s so good that she knows what you want even if it’s the opposite of what you told her you wanted.
5) bring said item, beautifully gift wrapped by the same lady (damn she is GOOD), across the country and attend bridal shower in suburban california.
6) roll your eyes at the anticipated target lingerie.
7) barely contain your excitement at your friend unwrapping YOUR present
8) smugly grin when everyone oohs and ahhs over it more than anyone elses.
9) when people ask where you got this beautiful lacy nightgown, widen your eyes with feigned innocence and airily say, «oh some little store in the west village.»
extra bonus that this is independently owned and carries a lot of unique pieces, so feel safe in the knowledge that some ho didn’t pick up the same thing at the local victoria’s secret

I’ve been a regular customer here and enjoyed the cute, intimate setting, until I had a problem with a purchase. I found my brand new bra was spilling my boobs and decided to return it. It was also coming apart after just an hour of test run in the house. The sales woman and the owner (via phone) were defensive and refused to take responsibility, saying that it’s not possible that their product would be defective and that, as a small, independent store, they have no capacity to take returns.
I’m all for supporting local stores but not a store that has no-​return policy and doesn’t tell you.

Popped by this neighborhood shop a few weeks back while on a quest to find some new sleepwear and couldn’t have had more luck! While most independent lingerie and sleepwear shops evoke that old lady feel, Laina Jane is warm and youthful.
What looks like a tiny, cozy storefront is packed to the brim with an amazing selection – in my opinion, MUCH more impressive than the likes of Saks and Bloomies. Unlike the department stores, their selection caters to a hipper crowd, and goes beyond Cosabella and the other big label brands.
I also recently had a fantastic customer service experience. One of the chemises I purchased was damaged the first time I wore it. The salesgirl immediately remembered me, and unlike most other stores in the City, she gladly took the item back without its receipt.
There are very few shops like this left in the city. Go, and go now.

While looking for a bar I stumbled upon this fabulous store!
I went in to just look and walked out with 3 bras. They have a great selection of sexy, comfortable bras and many many other things. The lady working there is part owner (2 sisters) and she was extremely helpful.
I loved it so much we exchanged info so I can call her up when I need new bras so I can order over the phone since I don’t live in NYC. I would recommend this place to anyone.
FYI They also have nipple tassels, stockings, and lingerie.

This place was lovely. I went there because of the other reviews and was very pleased. All of us being small busted, my two daughters (12 and 16 years) and I found great bras for ourselves (thanks to the helpful, not pushy staff).

Love this place! It’s a small but well-​curated collection. The staff is very attentive and helpful and knowledgeable. Also great for the not well-​endowed.