Joe Coffee

My fiancé and I took an espresso class here today and it was great. The staff was extremely knowledgeable in their craft and taught us a lot. We will definitely take another course in the near future. And their espresso was great!

Don’t go here for iced coffee.
The other Joe location on 23^rd street is my local coffee shop, I go there regularly and order a large iced coffee to which I add milk and splenda. I consider this order fairly basic and expected Joe on 21^st street to be able to handle it. To my surprise, they can’t.
Large? No, medium only. «One size fits all» they told me
Milk? No, we don’t have any
Splenda? Nope, none of that either
I can’t believe that this «pro shop» version of Joe has far more limited options than the other location. I actually had to duck into Pret around the corner and snag milk and sweetener.
Unless you prefer your iced coffee black, then $ 3.50 for a small iced coffee with no option to add milk or sweetener available is a waste of $ 3.50.

Why did I find this great little coffee bar only after I moved 4 hours away?
I pondered the above question while my friend ordered a latte and I ordered a shot of Joe’s house Waverly espresso. We finished our first drinks and liked them so much we went for a second round of drinks from a different barista who made us a couple of Neat Guji Oromia Ethopian Heirloom espresso drinks. My friend and I looked at each other and wondered why this second coffee reminded us of the exact same thing, rendang curry spice with a coconut finish (huh?!).
Even at the best coffee shops I’ve been to, it’s very difficult to find a place with multiple talented baristas who take the time to dial into the grind to hit the sweet spot for two different espressos in succession. Joe Pro Shop did just that, and of all the Joe’s shops I’ve frequented around the city, this Joe’s shop made me the best drinks. This particular coffee bar was Joe HQ ground zero, so coffee education and equipment is available on premises and it’s geared for the specialty coffee business folks or the pleasure of good coffee on the go. It’s not the type of café to hunker down to kill time for those that want that (although there are a few seats in a small space available if you’re lucky).
Worth a special trip, I’m sure to back for the good stuff when I’m in back in town.

When it comes to coffee, I like to pursue the best tasting coffee thats so good, it doesn’t require sugar. This is the place, come to Joe’s — they make the best coffee in this neighborhood. Theres not much of a business crowd, but this area is surrounded by plenty of young artists and energetic consumers. Joe’s has the fuel needed for a fast pick-​me-​up, their cappuccino and lattes are foamed to perfection. Stop by, you wont regret it.

Welcome to Joe Pros (and Cons) coffee shop.
Pro: Really, really good coffee.
Con: Really, really expensive coffee ($ 3.50 regular iced, they offer an $ 8 hot coffee)
Pro: Convenient location!
Con: Inconvenient hours! (Don’t open until 8 on weekdays, take an hour lunch break at noon)
And I’m out. What more do you need? They’re good but you can’t go there too often (too expensive) or too early (they’re closed). Coffee shops — open earlier!

Stopped by for iced coffee. the small sized (250 – 300 ml cup??) iced coffee was $ 3.50 (inc tax).
I knew from the color of the coffee that it will not be a water drip dark iced coffee, which is fine but it was very acidic.
Maybe I am jumping the gun a bit but if that’s how their iced coffee tastes, diluted, weak and acidic (wrong kind of coffee beans for iced coffee), I don’t think I am going back there.

really nice to be able to try out Joe’s curated coffees from other roasters. One star off for their exorbitant price of 6 or 7 bucks for a pour over. there are simply too many comparable options around town with more reasonably priced brews.

Stopped in here to get a cup of latte on my way to work cause it looked like a cute little place.
The latte itself was good but the customer service could have used a bit more work… The two baristas were busy talking to each other they barely acknowledged me. But whatever. I guess the main point was the coffee taste. 3 stars cause I’m still salty.

I love this place. It is the pro shop, so in addition to making a divine cup of coffee they also sell cool equipment for all of you coffee heads out there. They sell pour over systems, home machines, and beans of course.
People that work there are also very cool and love what they do. As other people mentioned their is not much seating here, it is more of a grab & go type place, but they do have a few benches outside.
Oh yeah, and if you get there early enough you can get what is possibly one of the best chocolate croissants I’ve had in my life.

Had a great few experiences with the Joe on 23^rd street but this location not even having a raw sugar alternative killed me. We get it, you want to keep the art form pure, but for those of us that pay 3.50 for a small cup of iced coffee, have a little stevia or something available to sweeten up our brew. I know this reviews not going to change your views probably either and I appreciate that too, which is why I’m middle of the road reviewing you.

I found out about this place from the ‘Where to Buy Coffee Beans in New York City’ on Serious Eats, so I was excited to check out their coffee bean selection for the current rotation. The Pro Shop is the headquarters and sells coffee gear and coffee beans on a rotational basis. They didn’t have much of a selection of coffee beans when I went — the only kind they had other than Joe’s brand was George Howell. I ended up buying the 12oz Karinga AB Kenya roast by George Howell Coffee and was charged $ 30.
However, later I found out that you can buy 12oz of this coffee online from
for only $ 17.00. Even with shipping fees, I could’ve gotten this for less than $ 30. I’m not sure how they usually price the coffee, but from this instance, I am very disappointed that I was overcharged so much and will definitely not go to this place again for coffee beans.

I’ve never stepped foot in this store because my coworker always buys the coffee for me. I wanted to try something new so I told her to get me something good, and boy did she come back with something: An almond latte. I don’t know if that’s what it’s called, but it’s a latte made with almond milk (duh). I’ve had almond milk before but never with coffee and wow it was delicious! I’ve found my perfect drink.

Today I passed by the coffee shop, it looks nice so wanna give it a try. I ordered a hot latte and specifically asked the gentleman to make it extra hot. He said he will make it as hot as they can do. Guess what LUKE WARM! I asked them if they heat it up a bit more and then he said normally we don’t do hot coffee cause it will break down the integrity of the milk. I spent $ 5 for a large cup which it is equivalent to a «tall» size of Starbucks cup. It was freeze cold out and all I want is make it hot and they failed to deliver on the simplest thing they can manage, TEMPERATURE. NEVER COME BACK AGAIN. PS if you like Luke warm coffee in cold winter please try them otherwise SKIP.

For all the coffee lovers out there, be prepared to be schooled because all the coffee you tasted in the city becomes crap after tasting getting a cup here. The usual bitter taste you have after drinking coffee is definitely no more when drinking joe’s. This is the best coffee I’ve ever tasted and made all the other coffee I’ve grown to love taste like water. It not only has a smooth and silky texture in your mouth but the flavors is unforgettable. You may be thinking, smooth and silky texture for coffee? Yes! You can and you will taste and feel the texture in your entire mouth and throat when you drink this heavenly joy. If only i lived closer, i would definitely buy this everyday but thankfully and yet unfortunately I don’t. You haven’t lived if you haven’t tried Joe’s cappuccino, coffee anything here!

Not sure why I haven’t thought to review my favorite coffee house in all of NYC before now. I first «found» Joe’s coffee on the UWS 4 years ago and then «found» another in the Union Square area. At this time I lived in W. Harlem so (sadly) I didn’t get to Joe’s on a daily basis. UNTIL… I moved to Chelsea 2 years ago and there are TWO yes TWO within walking distance of me. The Joe Coffee Gods heard my prayer!
The one on 23^rd/​9^th is a sit down location with longish lines. Great if you want to meet a friend or just chill. The SECRET location is THIS one on 21^st (between ⁶⁄₇) their Pro Shop. Lines are shorter– BIG «WOO-​HOO «for that as we all know how much we need our coffee!
There are only 2 – 3 stools to chill at at this location so if you want to enjoy your espresso there most likely you can because rarely do I see people sitting there. The baristas are always nice and really take pride in what they do. I change it up from cappuccinos to a regular coffee to their pour-​overs and I am never disappointed.
Only time I am disappointed is when I get there early on the weekends and they aren’t open (check their hours as its different from their other locations) so I have to truck over to the ²³⁄₉^th location.
This location sells coffee, grinders and all of the great coffee gadgets so you can make coffee at home. I’ve been told you can set up an appointment to bring your espresso maker into the Pro Shop and they will teach you how to make a proper cup.
BTW– If you’re a Starbucks drinker and you somehow enjoy the burned /​bitter taste and all of that sugary chemical junk you can put into their «coffee» you might not dig this place as THIS is the real thing. No frappé, caramel double whipped dip whatever here. (YUCK!) But then again, I double dog dare you to try it!
Can’t wait for tomorrow’s cup of Joe!

Pssss… Shhhhh… There’s a secret Art of Joe, called «Joe Pro Shop & Headquarters» mid block on 21^st between 6^th and 7^th Avenue. It’s pretty much undiscovered, as evidenced by the minimal lines for fabulous java.
If you are familiar with any of the Art of Joe’s in the city (Waverly, Union Sq, West Chelsea, GCT), then you know how delicious Joe is. I put Joe in my bucket of amazing 3^rd wave coffee bars in the city, including Grumpy, Stumptown, Blue Bottle.
The beauty of Joe Pro Shop is the LACK of line. Beautiful espresso, single pour coffee without the hectic pace of most of the other Art of Joe locations (GCT — M-​F is a ZOO!). If you are a brew your own aficionado, they sell a ton of gadgets, gizmos, props, toys, and ingredients to the delight of any coffee connoisseur. The corporate HQ is also in this locale, so you feel like you are more in a coffee lab. There isn’t a lot of seating, but if you are wanting to enjoy your java in peace, the place is completely chill.
Only downside are the hours. They close early (check the website) and only open at 8am during the week, and maybe 9am (Sunday and Sat? — unsure). If you are waking up with the birds and jonesing for Joe, go to either 23^rd and 9^th Avenue, or Café Grumpy (my favorite) on 20^th between 7^th and 8^th Avenue.

Joe’s Pro is for more than just equipment.
They also make a stellar cappuccino.
But the cherry on top was a cup of George Howell Kenya that was simply transcendent. It tasted syrupy smooth with a hint of cherry jam.
This is probably more of a review for someone who knows what they are looking for.
The barista was also helpful but shy.

Went here today after visiting to Container Store and glad I stopped in. My Americano is just what I have come to expect from Joes — delicious and well balanced as usual.
And the barista who served was as charming as all the others that have served me at all the other Joes locations.
I mean is the ambiance the exact same as the other Joes outposts? No. Do I care as long as you serve me up a delicious Americano and look as cute as the barista did who did it today? You better believe I do not!

The Pro Shop is really a no-​frills coffee bar, with very little seating. While it may look very simple, the vast amount of knowledge lurking within the walls was extremely impressive.
One wall housed pretty much every important type of coffee equipment, from grinder, to kettle to brewer. There isn’t a ton of selection within each category — I have to assume that Joe has curated the list and sells only what they consider to be the best in class.
In the back, a class of about 10 people was occurring — definitely something I would check out in the future.
On the left side is the menu and bags of coffee from their rotating list of coffees, in addition to some of their own. The day I was there, they were selling beans from Heart and George Howell’s Terroir — both of which I was excited to try.
Friendly baristas — good product and good execution. What else can you ask for?

Attention coffee lovers!
Think coffee, drink and smell the coco beans. Learn how to brew coffee and espresso with classes and espresso makers plus accessories for sale. Coffee is, of course, for sale. Albeit, I am NOT a coffee nor espresso chick but the atmosphere does entice an interest with all their retro machines all things coffee related. It reminds me of Kato in 2011’s «The Green Hornet» who built a customized espresso machine for his master. The final touch of the coffee brewing was finished with a very subtle signature, a leaf shape made by the impression of milk.
Joe’s Coffee is not for the faint hearted as it is for the serious coffee and espresso lovers. For tea lovers, stay away as this is not your place to be.