Icebreaker SoHo

I really really like this brand but in this store the sales people are the least helpful I have ever seen in New York.
It feels like they have been forced to work there. I was asking for base layers and wanted sizes not once he came to ask if I needed anything. instead of helping me he just pointed at where I could find the things I needed.(The base layers are in boxes and they are hundreds of them) he is really not happy to be there does not want to work and does not know his merchandise. He was busy with his friends instead of helping his only customer and they were being really loud. I stayed for at least 30 min trying stuff every time I needed something I basically had to force him to help and he was not very happy about it. i wanted to pay for my things but he was busy having discussions so I left. i did not feel welcome or comfortable buying anything in this store. worse customer experience I have had! Save yourself the hassle and go somewhere that wants your business

Great clothing and nice store to visit and try stuff on.

I am big fan of Ice Breaker for my outdoors and also everyday city wear since I bought my first few items when hiking in New Zealand 10 years ago. As a result, I do go to Wooster Street store location to pick up a few items every year in addition to when I shop at REI and Paragon. My recent trip last month to this Ice Breaker Wooster location was extremely disappointing and the experience tainted my high regard for the brand. The sales people in the store were not helpful and in fact did not seem to want to be working at the store — that it was rather a drag. In my previous experiences, the store professionals have been extremely helpful and I have walked out buying more items than expected. In this occasion, I almost walked buying nothing but did buy two basic under layer items. I hope this experience was an once-​off occasion but not sure and I will now try the other Ice Breaker location in the Meatpacking district OR simply just go to REI. Ice Breaker USA HQ, please send in some secret shoppers to the Wooster store location and get some real feedback.

Icebreaker stuff is 99.4% of the time amazing. And I’ve enjoyed this store as the employees usually are easy to talk with and get recommendations from. Cool neighborhood too.

Wild sheep were more hairy than woolly. Although sheep were domesticated 9 to 11 thousand years ago, archaeological evidence from statuary found at sites in Iran suggests selection for woolly sheep may have begun around 6000 BC, with the earliest woven wool garments having only been dated to two to three thousand years later. Woolly-​sheep were introduced into Europe from the Near East in the early part of the 4^th millennium BC. The oldest known European wool textile, ca. 1500 BC, was preserved in a Danish bog.
Due to decreasing demand with increased use of synthetic fibers, wool production is much less than what it was in the past. The collapse in the price of wool began in late 1966 with a 40% drop; with occasional interruptions, the price has tended down. The result has been sharply reduced production and movement of resources into production of other commodities, in the case of sheep growers, to production of meat.
Superwash wool (or washable wool) technology first appeared in the early 1970s to produce wool that has been specially treated so it is machine washable and may be tumble-​dried. This wool is produced using an acid bath that removes the «scales» from the fiber, or by coating the fiber with a polymer that prevents the scales from attaching to each other and causing shrinkage. This process results in a fiber that holds longevity and durability over synthetic materials, while retaining its shape.
In 2007, a new wool suit was developed and sold in Japan that can be washed in the shower, and which dries off ready to wear within hours with no ironing required. The suit was developed using Australian Merino wool, and it enables woven products made from wool, such as suits, trousers, and skirts, to be cleaned using a domestic shower at home.
More recently in 2011, Researchers at the Royal Melbourne Institute of Technology school of fashion and textiles have discovered a blend of wool and kevlar, the synthetic fiber widely used in body armor, was lighter, cheaper and worked better in damp conditions than kevlar alone. Kevlar, when used alone, loses about 20% of its effectiveness when wet, so required an expensive waterproofing process. Wool increased friction in a vest with 28 – 30 layers of fabric, to provide the same level of bullet resistance as 36 layers of Kevlar alone.
Make history … shop here.

Stopped in here after seeing a number of people wearing their clothing line at a race I was in. I did my research and I had to try out the gear. I stopped in to the SoHo location with no real clue of what to expect, or what exactly I needed. Within a minute of looking around, one of the employees came over and asked if I needed help, I believe her name was Shauna, maybe? She was with me for the entire time and explained exactly how the material in their clothing line worked, and why it was so much better then other brands. The pricing was a bit on the higher side, but there was no pressure to buy anything, she had me try on a few different options, and even had me show her each thing I tried on and gave me honest yes or no opinions. I probably would have just perused the store and left empty handed if I didn’t have that kind of help!
I didn’t buy too much on this first trip, just enough to try out for my next run/​workout. A couple tops, and socks. I have to say though, the clothing line is amazing, very light and warm, especially the last couple cold days. I’ll definitely be heading back there, as I need a jacket or a running vest, hopefully I’ll have the same experience I had last time!

So, are you going to your next great adventure? Mountain hike, extreme sports, or traveling beyond the usual destinations, going places you never gone before, where cold, wind and snow fighting you on every turn?
…Or just trying to stay warm in miserable New York winter?
Either way — this is a store to visit.
Perfectly warm and comfy merino wool layers, hats, gloves, scarves, hoods, and socks.
It’s not cheap, but well worth it — to keep you warm and toasty, so you never get a frost bite.
Staff is extremely friendly and knowledgeable about product, so ask away and try it on!
Thank you, New Zealand sheep!
~adds New Zealand to future travel list~

Great customer service — the girl behind the counter tried to be helpful.
Unfortunately, the fit of Icebreakers’ tees, tanks, and shorts were a no go. It’s too bad. At least I got a pair of socks.
Experiment: Let’s see if I can wear the socks for a long time without odor and washing like merino wool promises.

Nice people.

Icebreaker makes awesome stuff. Very pricey, but worth every penny. I’m addicted to the socks. Take advantage the Unilocal check-​in deal for a free pair. Though you should keep in mind that you will probably become hooked on the socks, too. Service is good. Store has never been very busy when I’ve been there, but I hope it will remain open. You can also order stuff online from Icebreaker with free UPS ground shipping. If you order online, Google for promo codes to get a discount.

Great service, amazing products.
I received a flyer for a free $ 80 running top after running the Ted Corbitt 15k. I was wary about coming in thinking I would be harassed to buy more products but it was the complete opposite! Shauna had me fitted for 2 long sleeve tops, promoted their Wednesday running group and gave me more info about their brand and products. I was in and out in 15 mins… but very impressed with the product and service. I’ve never heard of them before but def inclined to try their products now. Tried running with the shirt once… and its true. no stink!
They also hold a free run group every Wednesday 630PM. Free food and drinks after the run… for all levels… 3 – 8 miles ranging from the West Side Highway or the nearby bridges. Runners change in the fitting rooms and can store their bags in the back room. Pretty neat!

A was looking for some thermal wear and so we came here to look at their stuff.
The guy advised us that you only needed like ONE pair per a week, but it’s good to switch them out.
Pretty damn good.

I certainly walked out of there feeling like I was well-​geared for my trek up Mt Kilimanjaro. Leo at Icebreaker was extremely helpful. He answered all of my questions and it was evident that he was very knowledgeable about their collection. I will certainly be back… with summit photos!

This is a very interesting concept from New Zealand. The store is full of activewear for the family all made of out merino wool. All natural and anti microbial so you can wear items several times before washing. Seemed like great items for travel. They had good styles and many great colors. A short sleeve tee ran $ 65. The clerk said these did not itch, but I am somewhat skeptical as I am very sensitive and they felt slightly itchy (but much less so than regular wool). I would probably try for travel as many pieces seemed appropriate for that.

I was sooooooo excited when I saw the Icebreaker Touch lab! When did this happen??? I don’t really care but I have to say that if you haven’t been you need to go and if you haven’t ever owned anything from Icebreakers or anything merino wool for that matter you must. Although merino wool from brands like Icebreaker or Smartwool are expensive, they are definitely worth the investment.
I didn’t have much time to really look at everything in the touch lab but I am definitely going back another day where i can afford an hour. :)