Billionaire Boys Club and Ice Cream

This has been one of my favorite boutique stores and a frequent visit every time I visit New York. If you’re a fan of Pharrell and all the brands that are associated with him, then you definitely need to visit this flagship store. The décor is utterly unique and definitely photo worthy, with the first floor designed as an ice cream parlor and the second floor made to look like you’re in outer space.
Every time I pass through SoHo, I make it an effort to come here. Staff is friendly and pretty cool about helping you find the right sizes that you need. I always manage to buy something whenever I visit. Only downside is that most of the stuff can cost you a pretty penny, but sometimes you can find some great deals if you walk in on the right day.
Absolutely love this place!

First I have to say I don’t regularly shop here and I believe this is not really a store for women. However, I flew to New York to see the Weeknd in concert. My group of friends and I heard they have had a sweater of the Weeknd at this store, so we stopped by. I was amazed by the «cool» things they had. (can’t find another word to describe) They had a big selection of clothing and accessories and shoes. I was more into the accessories because I feel they are more unisex. I fell in love with their stairs. It was dark with blue lighting on the bottom. Then I as I walked over to the second floor I fell in love with the floor, felt like I was in space. Pretty cool store. Customer was great and helpful!

Five stars for the amazing service at the top floor. Probably the only street wear store that actually asked me how the fit was after I tried it on. Super helpful and overall a good experience.
The store layout it dope

Checked out this place with the boyfriend and it was your standard boutique store in that selection was limited and prices were steep. But going into this kind of store by Pharrell, I wasn’t too surprised.
Employees were pleasant and greeted us on both floors as we browsed even if the place was empty. Although we didn’t purchase anything, the clothing was fun and quirky and it was nice to visit this location for the first time as tourists of NYC.

The Billionaire Boys Club and Ice Cream are two lines of clothing that was created by Pharrell and Nigo (BAPE). I was extremely ecstatic to finally visit their flagship store, just to check out what they had to offer. The store itself is 2 floors; when you walk in, it kind of looks like a little mini gallery; there is only one size of each of the items they have on display (more sizes in the back); so, you tell the SAs what you’re interested in, and they’ll bring out what you want to try on. The first floor is for children; they also have boards and some little accessories (like cell phone case covers, key chains, etc.). When you make your way to the stairs (that are blue Christmas-​light-​lit), the adult section is at the top. They have hats, t-​shirts, denim, pants, sweatshirts, t-​shirts, polos, outerwear, and 2 racks of ‘sale’ items up at the front. I am obsessed with the ‘Helmet Head’ line (the astronaut face), so when I see cute colored sweatshirts with that particular image, I had to get one of each color AHAHA. The SAs there are nice, and they let you peruse around at your own leisure. I really loved the ice cream sandwich benches that are located on both the first and the second floor, and how the overall place was decorated/​designed. Whatever is produced is at limited quantity, so you do pay for that aspect. Cute place to check out if you’re a fan!
+flagship store
+‘Helmet Head’ colored sweatshirts
+ice cream sandwich benches

I don’t even know why I’m writing this. If you know the brand the clothes are great, awesome quality. The store is great, good selection.
It’s really expensive, but hey it is what it is. I would go back and I plan on it, just not for a while though.

Very cool designed store, from the entrance to the stairs to the second floor. If you’re a fan of Pharrell or the brand, you already knew this was going to be on point. All the employees are were cordial and helpful, and I felt comfortable looking around and taking my time.

Only Billionaires could afford this place. $ 80 – 120 for a T-​Shirt? WHHHATTT? I don’t give a damn if it’s made in Japan. Funny thing is I’ve looked at the tags on some of their clothing and some do say Made in China which is not being true to what they say. In addition, I simply don’t want to pay that much for a shirt when a designer Diesel T-​Shirt costs around $ 60 – 80. Yeah I know you are an independent «designer» but do you really think people can afford to shop in your store when it costs them an arm and a leg? The designs are not even that outstanding or Chic or whatever you’re going for. EPIC FAIL

What kind of establishment requires people to stand outside in the cold just to get in? Oohh yea this poorly planned establishment. What good is the well painted second floor if the first level is hella dirty. It hasn’t snowed this year or even rained during the week I went and the floor had a layer of dirt and grim! Ever heard of a mop? Get it together. Ohh and on the left hand side of the first floor Pharell may want to get that whole area fixed and painted! Thanks.
The sales associates are super stuck up. While the majority of the people that may wear this stuff may be young, there is no reason the employees should give attitude to anyone especially not a grown adult. Let’s not forget why you have a job in the first place oh and who pays your wages — the customer!
The quality of the shirts are not top quality. They aren’t soft so they may want to invest in better quality material instead of the cheap corner store emergency white tee supply they are faithful to. This store needs to get it together before people realize they can reprint the design in a mall on a Fruit of the Loom top. BTW next time a sales associate says that I need permission to leave a store I’m going to scream. Chick I can leave whenever I want! Waste of space!

3 words… HEAVEN ON EARTH!!!
This is literally the best clothing store, hands down. If I could live/​work here I would do so in a heartbeat.
First floor is all Ice Cream, shoes, shirts and the likes. Head to the back and there is a pitch dark stairwell only lit by a few lights on the stairs themselves and stars on the ceiling. Turn the stairwell corner and a neon sign reading «wealth is of the heart and mind, not the pocket» sets the mood for the 2^nd floor. Moon surface floor with a galaxy ceiling and walls. Pure moon man, BBC makes up this floor.
T-​shirts will run you about $ 50 a piece, with hoodies costing around $ 170 and sneakers costing around $ 220.
I would classify BBC as a boutique, where high end clothing meets hip hop culture. Definitely more for the die heart fans than anything.
Staff is very friendly and they stay out of your way unless you need them.
Security at the door, and there is absolutely no video/​pictures allowed.
Highly recommended, if any just to appreciate the amazing store layout.
5 Stars.

So finally I ventured inside this BBC store during my weekend shopping spree in Soho. Well when it comes to design this place comes close to the top contenders. The ground floor is slick and it’s bright white colour is soothing to the eyes. Many people would miss it, but they also have a first floor. There are couple of stairs with a dark blue background which is in strike contrast to white colour downstairs.
Coming to the merchandise, I believe this store was definitely not carrying upto date merchandise. There were only few T-​shirts with similar design both downstairs and upstairs. But I did feel some of the stuff was way too overpriced. The staff though was very helpful.

As with its buddy Bape, BBC has kind of been in a slump with their designs. I remember back in the day where the designs for the first 3 seasons were hot. Now, it’s pretty much either recycling 3 designs: moon man, running dog, ice cream cone. Don’t get me wrong, I like those designs, but I don’t think you need to redo and redo them for every single season.
The store itself is divided into 2 parts: the ground floor carries Ice Cream, and the 2^nd floor is for BBC goods. Architecturally, it’s designed by WonderWall, so it will remind you of that Bape store structure. If you don’t like the smell of ice cream, then you sure won’t like shopping here. Like our friends at Abercrombie, there is scent permeating throughout the store. Go upstairs and you’ll be tossed into the space themed BBC section. Coolest part? The stairs with the starry ceiling.
Price wise, it’s roughly the same cost as Bape. ~$ 60 for a t-​shrit and ~$ 275 for a hooded sweatshirt. What bugs me is that there are just some things that are so absurdly priced. $ 450 for a regular backpack? Incredible, and bold that they’d even price it that way.
The staff is relatively friendly, and this spot never gets crowded unless its FNO. If high end urban-​wear is your cup of tea, then BBC is for you. However, recycled designs doesn’t cut it anymore.

Ultra high-​end streetwear in the vein of BAPE — not a surprise since it’s the brainchild of Pharrell and Nigo.
Quality is on par with BAPE (made in Japan in small runs) and worth checking out even if you don’t plan to drop $ 60+ on a tee.
Downstairs is set up like an ice cream shop for… err… the Ice Cream sub-​brand and even scented. Ascend the ultra-​cool neon steps and you’re the BBC section of the store — which looks like space-​themed and fits with the brand image.
Staff mainly stays out of your way but is really helpful if you need assistance.
Yes — it’s overpriced, they recycle too many of their designs — but the store itself is worth checking out.

Walked into Ice cream & BBC… And they have the cutest layout…
Cute as in «HIP & FLY»
Ice cream on the first floor. clean white layout…
second floor almost seems hidden in a cool black light way…
top notch clothing the staff is very helpful and i feel the clothes are less expensive at store, than on line.

Very creative ice cream parlor layout! They even have ice cream sandwich seats and displayed some of their clothes/​sneakers in ice cream displays.
To get to the 2^nd floor you walk up to a dark stairway w/​illuminated steps — where they have their BBC line. Upstairs décor is outer space that coincides with the line.
Overall, this place is worth stopping by. High-​end clothing with a helpful staff…
«Wealth is of the heart and mind, not the pocket»

Love the layout of the store.
Big ups to the RAVER AVER !!!

It smells like sweet, buttery goodness!!!
So, if you’re not «in the know» Pharrell Williams (NERD/​Neptunes) is the co founder of this brand. All of the clothing is made in and shipped from Japan. Could this be the reason why their merchandise is ridiculously overpriced? Maybe. However, the quality of the material is nice, but $ 80 for a T-​Shirt? Gahhh.
The first floor is their Ice Cream line and the second floor is their BBC line. I’d say the Ice Cream line caters more towards women and the BBC line towards men but they can both be unisex. It’s not what you wear, it’s how you rock it.
Most of their T-​Shirts come in XS and S so don’t feel left out ladies. But, if you’re looking for jeans good luck!
If you’re in the SoHo area, do a quick walk through of this store… especially upstairs. Even if you don’t buy anything I think the creative décor is interesting to say the least.
***Wealth is of the heart and mind… not the pocket***

What a cool layout for a store~! At first I was unsure if it was just one floor or there was more to it.
At the end of the first floor there is this dark stairway that is lit up with blue lights and on the wall the phrase ‘Wealth is of the heart and mind not the pocket’
A little odd, for this kind of store but whatever it goes.
Very modern setup. I love the way everything is displayed.
A little ice cream sandwich seat on the second floor is just oh so adorable.
The only problem I had was a lack of clothing that was interesting to me. Of this brand I think the only thing worth buying is the shoes. The printed tees that run for $ 80-​$ 100.. confuses me just a little.

Andre walks in singing:
«She wants to move, mister look at your girl, she loves it»
grabbing a jacket, Andre starts singing:
«All the girls standing in the line for the bathroom»
Clerk shows a shirt to match the jacket, Andre starts singing:
«I really love your brain»
Paying for the Jacket and Hat, Andre starts singing:
«Spazz if you want to, I’m a little teapot blowing off steam»
looking at Bank account afterwards, Andre starts singing:
«Sooner or later, it all comes crashing down»
Andre starts looking around and starts singing:
«Need a lapdance for free»
The clothes are cool and very exclusive, the store is very aesthetically pleasing, and the staff is cool (I even met Pharrell here).

Pharrell loves his ice cream and we love Pharrell. Why else would we end up at Billionaire Boys Club?
I have to admit, I always thought his store seemed a little bit intimidating and never went inside. But today, I ventured in with some friends, and the whole experience was pretty inviting and really cool.
First of all, the Ice Cream shop smells soooooo goood. The décor is fun with ice cream displays selling waffle print shoes. There’s even comfy seats that are ice cream sandwiches! The upstairs portion is the Billionare Boys Club shop and the journey up is space age. It’s dark with twinkle lights. It would be perfect for clubbing. Anyhows, the upstairs is really nice and is also perfect for photo opps but just as Prada prohibits, Billionaire Boys Club does not allow as well. The wallpaper is a cool diamond star motif and if what you want are graphic tees and hoodies, you’ve come to right place. I thought the nondescript hat and waffle print wallet was the cooler though.
Billionaire Boys Club /​Ice Cream is all about strutting your stuff and dropping some dough. I think that’s how Pharrell rolls. Anyone seen Chad?