Alcone Company

Love this place! Found gems I can’t find anywhere else! Staff is nice and friendly. Answers all your queries with a smile.

This place has everything!
It’s affordable and all of the employees are kind and willing to help you with whatever you’re trying to accomplish.
Got a great tutorial on a face punch !!

Awesome! I love this place and the many, many choices they give you for all types of makeup. The store is teeny tiny but it reminds me of the old Mom and Pop shops in SoHo, so I like it. The staff is friendly, save for one gentleman, who I am just going to say may have been having a bad day. The selection and pricing are great! 4 stars because they don’t seem to have the inventory they once did.

Definitely one of my favorite places in New York! Alcone has everything a professional makeup artist needs and is also a great place to shop if you’re a makeup enthusiast. I’ve never left this place without taking home valuable information or products of the best caliber. I only have the best things to say about their staff who are all super friendly, knowledgeable & helpful despite the obviously high workload of transactions that they have to process because they have the best products in store. Jacob is always very accommodating and warm and answered so many of my questions. He is a talented makeup artist who seems to be truly passionate about his craft. He is generous in giving advice and shows genuine concern for the customers. Among their staff, I have met Ames, Veronica, Marissa, Jake, Tony and Lala and I have experienced the best customer service from them as well. Alcone offers the best workshops too. I have been to 5 of them so far. They were all very comprehensive. I learned so much from every single one of them and they usually offer product discounts with the ticket. They’re worth every buck and I can’t wait to see what they have to offer next!

If I could give six stars, I would.
I’m a MUA and Alcone was the best place I could possibly find in NYC!
I absolultely fell in love the first time I saw this tiny store! It was a couple of days before Thanksgiving and the manager, Jacob, helped me get what I wanted.
Then he told that they would have a very exclusive workshop on Black Friday. It was $ 50 worthy of products and the entire store would be 20% off. So I went! The store was closed for six people and it was so great!
After that Jacob continued to help me whenever I had a doubt.
When I came back to NYC, last May, Jacob told me that Cozzette himself would give an exclusive workshop and invited me!
Summing up, this is the cuttest store, with the best selection of professional makeup and the best staff!
Thank you Alcone

I might be in the minority, but I’ve had great luck with their website and orders. I ordered the Viseart matte warm neutral palette and it was $ 5 less than other stores. Not a huge deal, but better than Sephora’s price. Shipping was fast and it came in perfect condition. I have yet to visit the store front, but I don’t have time for it. As for them advising you on how to use something… You have to ask. They’re not going to volunteer that info because they assume you’re an MUA or familiar with the products you’re buying. Google is a lifesaver for most people.

So I wanted to get some kyrolan makeup and was directed to Alcone.
I went into this little hole in the wall and met Libby and Lala and there my adventure began. Libby tested products to get the best match, recommended things to me and basically spent the better half of an hour just helping me to make the right choices for my skin type.
I cannot say enough «thank you» to these two wonderful sales women/​makeup artists, for there superb service. I will definitely be back!

Running a storefront requires customer service, care and knowledge. Alcone should save their money and stick with the online store.
I’ve gotten a number of things from this spot over the years. Mostly recently a contouring palate, and a contouring brush.
— RCMA contouring palette was $ 30 and while it is the best it took 20 YouTube videos to discover you have to let it sit on your skin and warm otherwise you look covered in plastic. The clerk might have told me otherwise.
— My $ 35 contouring brush’s head broke off after less than one use. I thought I got a bargain. I guess not.
Today I walked in to buy some banana powder at 3:30p. The holiday hours specified 11a — 3p. I knocked on the door. The woman said, we are closed until 3p. Is it after that? I said, «Yes, it’s after 3:30p.» She walked away to check her display and I walked away.
When did we hire people who cannot breathe and tap their belly at the same time? This store is a shoebox. If three sales clerks cannot handle a tiny store, plus one customer and manage time they don’t deserve to be in existence… period.
This Alcone is the reason people don’t buy from local storefronts. It’s not Sephora’s fault, or make-​up alley or other big make-​up chains it’s the fact that we have forgotten how to take exquisite care of real live people wanting to buy something.

Took a while to get there, it’s a walk from the trains. Very small place. I walked in, was not greeted, looked around for a while trying to find the Sigma brushes and when I did they were put up in cups high up. I am a short female, so for me it was such an inconvenience and no one bothered to ask if I needed assistance. There were a lot of products and it was frustrating without any help. After about 7 to 8 mins someone finally acknowledged me and I simply walked out. I’ll just order online and avoid the hassle.

Great store for professionals MUA!
They have a good selection of brands which are very good to work with for runway, photo and film.
The staff is very friendly, helpful and knowledgeable.
I have bought products here a few times and have been always very satisfied with them.
Tip:
They might want to stock up on more different liquid eyeliners, as it was difficult to find a good one from Alcone.

My daughter wanted to visit here on our trip to NYC. We walked a few minutes from Time Square. The shop is small, but I find most are in the city. They have 2 floors and every person who worked there was extremely friendly and very helpful. My daughters’s hobby has become cosmetics so this was heaven for her. She bought exactly what she had hoped to find with the help of a fantastic staff.

I love this little shop! i get overwhelmed at places like Sephora and this was recommended by a friend who is a makeup aficionado so I checked it out to discover some new brands.
I definitely discovered a lot and what I love the most about Alcone is the stellar customer service especially from Jacob. JACOB, YOU’RE A ROCKSTAR. Other folks there were nice as well including the other clients who all happen to be pro MUA’s. It was good to have people give different feedback on some products, I was like YAAAAAS especially because they were honest.
The products are kind of pricy and also, lean more towards the professional/​theatre grade side so I really don’t recommend picking up stuff like ben nye unless you’re good at blending or shoot a lot for your job. I managed to discovered three new brands here which was fun and they are all wearable (a corrector, a concealer and a setting powder) so I’m really happy about that especially because Jacob took a wipe to my face and taught me how to use the products right instead of piling them on. So sweet, thank you so much! :)

In all my years a s aperfomrer and make up artist I have noticed that 99% of make up shops i go into are staffed by the walking dead. unfriendly with zero knowledge or patience. Not so at Alcone. I had a GREAT experience there Yves was super awesome and sweet and I found everyone there to be very upbeat knowledgable and helpful. Basically one of my best make up shopping experiences ever and thats saying something considering how much make up I have :)

Had a great experience at Alcone. Veronica was a great help. Well worth the trip from long island. I will definitely be back again.

Came all the way in from Long Island to go to Alcone to find foundation… Veronica helped us find the perfect shade of RCMA foundation… She was knowledgable and friendly without being pushy… Was well worth the trip!

I would give zero star if I could.
I went to the Alcone times square at 11:05 today. They were supposed to open at 11am but they looked like still getting ready for opening the store so I was waiting in front of the store. After 10 mins still they didn’t look like they were going to open soon, there were 2 workers and they were just talking and laughing each other, using the computers. they saw me waiting right in front of the door and they didn’t come to say why they didn’t open the store. I started to feel like it is ridiculous to wait for open the store they know a customer is waiting in front of the store and they don’t pay any attention even they saw me! They are really disappointed me because I went to NY to go to the Alcone to shop my freelance stuff. I would say to people don’t go to the Alcone times square they have horrible customer service. I had such a terrible experience. They kept ignoring me and finally I decided to leave there at 11:30 and they were still closed at the time and didn’t look like they were opening soon. They don’t know they can work because the customers keep coming to the store if you lose a lots of customer like me what you are going to do? They should hire right people to work at the store.

I figured I’d visit this store based on the reviews. Meh. From the moment I walked in, two sales associates were having their private conversations and payed me no mind as I was desperately trying to look for a product I needed to restock my kit. So I figured I’d browse their linen closet of a store –_–
From the get-​go, I was turned off. I am a makeup artist, and I too, work in a cosmetic retail store. As soon as a guest settles in, I immediately ask if I could be of assistance. Being spoiled of that environment, I was disturbed at the fact these associates that work here, handle their guests with such emptiness.
I say «Excuse me, I didn’t want to interrupt — where is the Ben Nye banana powder?» … «Over there» one of the associates said, and she continued to engage in her conversation.
…so I went ‘over there’ and asked the girl behind the counter that I would like to purchase a few. Gosh, she acted like I was asking for money out of her pocket.
I didn’t come in looking for my hand to be held, or a bestie! Learn some customer service skills. As I was leaving, I was then greeted with a ‘byeeee, have a good day’ .you didn’t acknowledge me when I came in, now you’re acknowledging me when I leave? Please. I’m better off buying what I need online.

I called over the phone to see if they had the Enkore makeup brush soaps. It was a small misunderstanding on my behalf where I ended up talking to Maria at the warehouse because I thought that they didn’t have them at the store. I was patched back over to the store where we (meaning I) finally realized that the name of the brand that I was looking for was called Koren Zander brush soaps. Katherine (I believe that’s her name) listed that off in the beginning but I didn’t know that was the name of the brand since the site is just called Enkore. She listed off the scents that they had and I came right on in after work. I never noticed the store when I’m in the area headed to Mother Burger. It was really small. If you sneeze you could possibly fall out the front door and into the street. I did enjoy seeing some brands stocked that I wanted to get my hands on. They had some OCC lip tars on sale for $ 12 which wasn’t bad but they were drab colors. They gave me a couple packs of Alcone makeup wipes and I love those things! They smell like cucumber melon! I’ll definitely be back.

The most comprehensive help I have ever received, anywhere. EVER.
I have always been a bit lacking in «girl skills,» and I asked several of my friends if they could recommend a store (NOT SEPHORA) where I could really get help, not just to pick out a good foundation color, but show me how to apply it. They all recommended Alcone. I found out why they and all the professionals go there.
Jacob, one of their managers, assisted me. He was not only patient and kind, but he REALLY LISTENED. I have been asking some specific questions for years at other «Makeup» stores that were never answered. Jacob not only answered them ALL, but did so with thought, care and consideration.
Because of the great experience I had, I subsequently went to their «Day to Night» workshop. About a half dozen of us drank wine, whined about our makeup woes and laughed (A lot) while Jacob took the model from a completely makeup-​less face to a full day look, and then through into a full night look. It was very educational because you get to simply observe the whole process (which if you are like me, was a bit of a mystery).
So, if you have sensitive skin, are at a loss as to how to apply the latest shadow, or just need a rocking foundation, Alcone is your destination. PERIOD!

They remodeled the store!!! It’s still small, but they removed the sample counter and put all the testers in these cool new tables with slots that hold boards full of testers!!!
I still stand by my original review but this place is more awesome now because it is insanely organized and you can now see everything behind the counter easily as well. I still don’t get the complaints about the staff, they may be helping other people, or playing around with makeup, but I have never just been ignored in here, not once. A small store with only 1 – 3 people on hand at a time, you can’t expect them to drop other customers just to help you! If you wait, they will give you the time to answer your questions too, and if you are curious about products they will show you some basic tricks to using them.
*Just understand if you are coming here, this is a store for PROFESSIONAL ARTISTS, they expect their customers to have a basic understanding of the products they sell or knowing the brands they want, this isn’t a Sephora or MAC store. Of course anyone is welcome to shop here, but expecting them to teach you how to apply makeup and devote half an hour to finding your foundation shade is a bit ridiculous. Many of the brands sold here aren’t well known to the average consumer and some require technique and skill to use.*