Though less than a week from first review, I have to update it now. I went with a friend to pick up some things at Brian’s and also asked them about their custom and team services and found them to be very professional and adept at catering to what teams, especially for football or baseball, would need. They deserve four, maybe even five, stars for filling a need and doing it with expert and friendly service. Granted, their selection is nowhere near what a Dick’s or Sports Authority can offer, but that’s fine. With Hibbett Sports just across the street they know they don’t need to focus on running or basketball shoes, but they fill in team sports that no one else in Lake City does, and Lake City is very much a sports town, and very much needs the level of service Brian’s offers.