Every single one of my girlfriends has bought something from here. While Hoboken doesn’t have many shops that are mid-priced, Heart Beat comes to save the day with its cute dresses for going out and amazing handbags and clutches. This place has saved me more than once with last minute outfits and tops and I can always rely on the girl behind the counter to give me an honest opinion. 50 – 80 $ for a cute dress will be your average. 20 – 40 $ for some fab clearance items. Friends from NY even prefer this shop to the one on the east side of Manhattan.