Southend Wine and Spirits

Stepping into Southend is like going over an old friend’s house. The staff moves through the store, making sure everyone is being helped and making conversation. They always give great recommendations without ever making you feel like you’re breaking the bank… A big plus if you’re unfamiliar with the type of wine or liquor you happen to be looking for. 100% recommend these guys if you’re in the area.

Customer Service and knowlege of what they have in the store is where Southend strives! The staff is so passionate about their selection and they are always so helpful with reccomendations and tastings. The only store in town, in my opinion!

We love Jim and his staff at South End Spirits! They are knowledgeable, accessible, and always try to get us out of the store with the best quality wines and liquors for the very best price. They’re also a really nice group of people! When I was a little girl my Dad owned a liquor store, and I know that it takes more than time to build a great reputation. It takes product knowledge, good marketing, and a happy, helpful staff once the customer walks through the door. South End Spirits has all of this and more. And — their prices are great! South End Spirits has been family owned and operated here in Cheshire, CT, for more than 50 years, and in this economy our neighbors can probably use all of the local support they can get. I believe that supporting our local businesses is good for all of us! As the old Alka Seltzer commercial used to say… «try it, you’ll like it!» ~Pam

I’d typically never review a liquor store, but I think South End Spirits deserves special recognition (and I think most of its repeat patrons would agree).
3 highlighted experiences:
1) Grandfather’s 90^th birthday: The owner, Jim, patiently walked me through the store selecting wines and champagnes for our party (40 people). We must have spent 30 minutes talking through all the choices, and I was able to sip on my final selections just to be certain. I never felt rushed, and Jim knows his stuff. Guests marveled at how much they enjoyed the selections.
2) Hosting a large delegation of Korean officials. Jim once again spent an inordinate amount of time figuring out what our guests would enjoy. I knew my guests would prefer light-​bodied, sweeter wines. Neither he nor I like light-​bodied, soft wines, but he still knew precisely what to get. I came in with a budget, but never sensed he was trying to reach that number. We ended up nowhere near my max budget, and I left ecstatic. Party was a blast, and the guests kept asking about the wine.
3) Buying whiskey for playoff football. I have had little experience drinking whiskey, but wanted to bring a nice bottle for some special friends. Jim wasn’t in the store, but TJ had the same style. Patient, knowledgeable, and looking out for the best interests of the customer.
Whether you are looking for 1 bottle to share with your family or a dozen bottles to share with a large party, South End Spirits is the place to be. They have a vast array of selections, and they are knowledgeable, friendly, patient. Most importantly, they make you feel important, and they truly look out for your best interests. It comes as no surprise that I will return time and again for my liquor needs.