Fresh & Easy

Let us pause for a moment of silence:
.
.
.
.
.
.
.
.
.
Fresh and Easy, or as some of us would call you «Freasy», you were a true friend through both, the good times and the bad.
For a while there, you were even open 24 hours 7 days a week. Just in case, a run for 5 pints of uniquely flavored ice cream was needed in the middle of the night or if someone was making Indian food and forgot how to make Tikka Masala, your jarred version was there to lend a hand, or if someone just needed discounted yogurt.
While you were always there, you still had standards and many of us respected you for that. Such as no buying alcohol between the hours of 2 AM and 6 AM. Way to stay true to you, Fresh and Easy!
NOOOOOOOOOO! Why did you leave us too soon Freasy?!! Why!!!
You shall be dearly missed.
Now we will lay our Friends Cards down in your honor. In the short time that we knew you, you brought so much to many, like your phenomenal Unsweetened Vanilla Almond Milk. While you may be gone now, dearest, you shall never be forgotten. May your memory in our hearts always remain easy and fresh. We bid you a fond farewell.

F&E are like glorified convenience stores in the US but its size works best in urban settings and not in suburbia where space is unlimited. I’m still surprised there isn’t a F&E like concept in downtown Phoenix where I’m sure it would be a hit! Anywho, I’m not really a big F&E shopper and only stop in for convenience items, like cane sugar if I ran out when baking a cake, or buying a ready-​made salad if I’m too lazy to make my own (which is most of the time!).
For the most part, this location has friendlier staff than the one by my house, and its organization is typical of F&E stores as well as cleanliness. I’m a fan because Fresh & Easy now carries Magnolia Ice Cream in pint sizes! Magnolia is like Dreyers in the Philippines, it’s the big leagues and they make the yummiest and creamiest ice cream in tropical fruit flavors, the Mango is a must and the Avocado is just mmmm good! So, stop by and grab some, there’s no regret er maybe the calories but that’s another matter! :P

After leaving sadly disappointed that the butcher shop we went to didn’t sell thawed whole chickens, we saw Fresh and Easy on the way back home and stopped in. The aisles were neatly organized and easy to browse. Service was friendly. We found what we needed and were in and out of the the store in no time, ready to make some bbq!

Thank you for saving our Christmas meal ingredient scavenger hunt! Stay open on Christmas and save more dinners!

We love Fresh & Easy! We shop there about 3 times per week and they have great customer service and have all quality products. You get to check yourself out but there is always someone there to help you unlike a lot of the big chain grocery stores when they are hard to find or too busy. We appreciate the fact you can get in and out quickly. Now they are opened 24 hours and will start carrying Wild Oats products which are natural and organic products. Great news!

The nicest and freshest, fresh and easy in the state.
I drive out of my way to go specifically to this one.
Even if they’re having a bad day, you could not tell, always willing to lend a helping hand! Thanks

I can not say enough good things about Fresh & Easy! They have a great selection of high end meats and better products than the big box stores at good prices. I cooked a prime rib that I got from here a few weeks a go and it was the best I’ve ever had! I do want my $ 5.00 off of $ 25.00 coupon back though!

I’m a huge F&E fan, and am so relieved they’ve not closed my store here at Alma School & Elliot. I use the coupons, the rewards program, the Made For Me custom coupons… love shopping here. Produce is good, prepared meals are not bad, prepared salads are really good, both are reasonably priced. I love the clearance sections, refrigerated and not, because I get fantastic deals and can try new things affordably! A 24-​case of bottled water here is the best price outside of the big box stores. I buy nuts, chocolate, wine, produce, meat, cheese, quinoa, frozen fruit, ice cream, salads, prepared meals, cereal, veggie chips… well, a lot of different things. I like the self-​check, and an employee is always nearby if needed. I just wish they opened earlier in the morning!

Every time I shop, I’m reminded scanning and bagging your groceries is NOT the «Easy» part. Thank goodness for the helpful staff!

When I feel like switching up my usual shopping routine this is a good place for me to go. i can find things here that i cannot get at frys or Safeway. Pre packaged things are nice when I know I’m going to be lazy in the kitchen or if i have a picky eater to deal with.
Make sure when you are buying things you check the expiration date. Things will not last as long because they are freshly packaged. Gotta make sure you will eat them and not throw your money away letting them sit in your fridge to long.
Good prices for good unique items. One of the only places I can get mango salsa, kale chips, Rose Champagne and avocados all in one stop :)
only open till 8 or so!

Good select of private brands and National ones. Great heat and eat family meals.

I go here at least 3 times a week. For a single person, the pre-​made meals are fantastic. The pasta is always great, and I always get the salmon filet with brown rice and vegi — for $ 6 you just can’t beat it. Throw in microwave for a few minutes for a quick healthy meal. I regularly buy produce there. The fresh and easy Greek yogurt is the best. The fresh grapefruit juice is always a fav. They have a great selection of nuts, trail mixes for a great price. Their meats are always great– the chicken breast is always perfectly cut. Go to their website and sign up for weekly coupons– they email me coupons that make shopping there very affordable. $ 5 off when you buy $ 25 of groceries — a great value!

I call this place Stale & Inconvenient. Why? Because I’m an ass… but seriously, why can’t they just have loose produce like every other freakin grocery store? UGH.

I used to use their weekly coupon at the Frys across the street due to the fact the accept competitor coupons. But then I finally checked out Fresh and Easy.
They offer a lot of everyday low prices that usually are cheaper than other grocery stores. I especially like that their packaged meals are free of preservatives.
Also every once in a while I’ll find an amazing deal in their clearance food section that I cannot pass up.
All in all I have become a regular at this Fresh and Easy.

what’s not to love about fresh & easy? great prices and i can find almost anything I am looking for at f&e. i popped in today for some fresh chicken, pepper jack cheese, roma tomatoes, lettuce and wheat bread with no corn syrup.
i always take a peek at the reduced aisle section when i am at the store because you can find some great deals. i also like that they sell pops chips at f&e.yum-o
just like costco, they have samples of their food. i was able to sample their hummus and i loved it. (at a different f&e location). this is not the newest f&e i have been to but still very nice and helpful employees.

I’m going to start frequenting this Fresh & Easy and doing a better job of price comparison with the Fry’s supermarket across the street. I only did a cursory shopping trip for my maiden voyage but was pleasantly surprised by the selection and prices offered here. I am hoping there will be some coupons coming my way by e-​mail since I signed up for the mailing list on-​line.
And I only popped in here to get some toilet paper! I ended up with a whole buncha stuff including noodles and beer. Now I will have to return to check out their deals on New York steaks, because I only spotted the promo ad while leaving the store. It’s kind of nice that the place is unobtrusive and understated. I’ll be back… and it’ll be well before I run out of buttwipe.

Prices still good, but they don’t have coupons to give away at the store. :-(They mail them and print them in the paper, but I always manage to forget them. Guac still rocks, the Tomato Basil soup is yum. Rosemary bread, too. Those are my go-​tos here.

They’ve added new things to their menu and now I’m an even bigger fan of them. My only complaint is that their servings are huge — they say it feeds one person, claiming it’s a single serving. Yea, it’s a single serving — for TWO people.
I’m currently loving their new selection of pastas and sauces. They’ve added in chicken masala in their prepackaged meals. I still find their butter chicken a bit on the bland to flavorless side. How I wish they would bring their chicken tikka masala from the UK.
The one that prevents me from giving them 5 stars is the nature of their dishes with rice — there is usually more rice than say, chili, as an example. I end up wasting food and I can’t stand doing that. They are always generous with the rice but never the main part of the dish. I’d like more mango chicken with my rice, plzkthx! Are you listening F&E?
I’m not too fond of their chicken or carne asada burritos. I don’t know if it’s the spicing, but for me it seems a bit off — and they tend to contain too much rice and beans for me. Maybe if someone tries their burritos, they can tell me.
Their desserts are decent, but again, they’re not single serve items. They are far too big for it. I eat a «single serving» of tres leches cake in 4 days.
I do find bargains in the fruit that’s about to expire. I feel that paying $ 3+ for pre-​cut fruit in a small-​ish plastic container a bit much. I go on the day/​day before that the fruit is to expire and purchase it for $ 1.40 — the cheapest I scored it for was $.75 and it lasted 5 days past the due date. Sorry, leftover college day moments there. DOH. Plus, I’m lazy as all f*ck about cutting up my own fruit.
I’ll be updating as F&E starts unveling new products for me to taste.

On advice from a friend I decided to finally check out the local Fresh & Easy.
It had the feel of a small neighborhood market where you see the same people every week and the staff comes to expect your return. I liked that.
I found the selection of food that I eat was pretty good. They had an okay produce selection (everything was pre-​packed in fresh&easy bags, which I am not sure if I liked. It made it seem less «fresh».), a good meat and poultry section, and a fantastic pre-​packed meal section. As an example I sampled chicken Alfredo dish, and after it deliciousness I decided to buy it. The meal was about $ 4(not bad).
The expiration dates on most of the food in the store was a week out. The market is really acting like the place you buy for the week and eat your food fresh. Also, the market boasts no artificial flavors and hormones on their meat, poultry, fish, and other dishes.
It is all self check, which is fine for me, but I could see some having issues with that. A staff person actually came up to me and scanned my items for me. For a weeks worth of food, my bill was $ 25, plus The give you a $ 5 coupon of your next weeks purchase. (My coupon is good till next Friday). Another «neighborhood market» type of marketing.
I see myself returning here. The selection is not as big as Fry’s or Bashas, but serves most of my daily food needs.

I ventured the 10 miles to this store as I could not wait for the one to open near my house. It was definitely worth the drive. The first thing I noticed was the fact that there were not ads all over and busy clutter overwhelming your senses like regular grocery stores. Sean M. hit it on the head, it is a lot like a small warehouse store.
They have all the usual staples your supermarket has, even cleaning and pet supplies. BUT what makes this place special are the good quality food items at very reasonable prices. The produce is prepackaged but it is all such good quality you won’t be getting just one good tomato out of your pack of four. They have berries, herbs, vegetables, prepackaged salads and their own dressings.
One warning about the prepackaged food, do not assume that this food is fresh and HEALTHY. The few meals I picked up packed quite a fat and calorie punch. I am not one to complain when fat is used for flavor, but just be aware that you are not necessarily getting low fat food here. Speaking of which, I bought the truffle mousse that is made with chicken liver and duck fat and I seriously would consider spreading this on wood and eating it the stuff is so good. Its not even remotely good for you, but its DELICIOUS.
They have a lot of wine here that appears to be bottled or imported specifically for Fresh & Easy. They also have a lot of varietals you don’t see as much in your grocery store for really good prices. I bought a bottle of Italian Primitivo for $ 5! I haven’t tried it yet but for $ 5 I couldn’t pass it up.
The checkouts are self serve but the employees bag for you and also are right there to assist if you have any problems. I don’t know about you, but I played store when I was a kid, so the self checkout is kind of fun. Buying alcohol slows you down as you have to have an employee come over for the age verification.
I give this 4 out of five stars because I think the self checkout is great for me, but not great for everyone. There were some folks who were noticeably put off by the system. Also, the beer selection is pretty bad. They have a nice selection of wines but just your usual green bottles for imports and the crappy macro domestic garbage.
If you want to see what I bought, here ya go: