Bicycle Emporium

Bill, is amazing! Great customer service and prices. I live in Southern California, and contacted Bill when buying my Colnago. He as far more knowledgeable than anyone else on Colnago’s and knew my size based on my info. He had the lowest price by far! I have since bought tires and other items from Bill and will continue to always buy from Bill!

This is hands down the best bike shop in Northern California. I’m very particular with my bikes and every time I have brought my bike here they have gone above and beyond with great customer service and top notch products. I have to refrain from buying new stuff every time I go there because of the top of the line products! Thanks for having such an awesome bike store!

Have bought several bikes here over the years and have always received great service. If you want the Ferrari of bikes (Colnago) or just a good ride, this the place.

I took my bike in and they fixed it while I waited. I did not expect that type of service as I had busted my shifter. Fair price and great service. I’m a happy customer and I will return.

Bubba is fantastic. I have been coming here for years, bought several bikes and much equipment. Fernando is the head mechanic and knows his stuff as well as being super nice. Dave and Josh are also the best people around. I ride with these guys from time to time and they are always there to help. There are no «elitist» attitudes here either like there are at «the other bike shop» in auburn.

Worst customer service ever. Tried to take my daughters bike in for service and the sales guy wouldn’t even acknowledge our presence. I will never buy anything from the store. Customer service is everything these days.

If you’re looking for a bike, look no further! This store and the people are top notch. My wife did her research and found the bike of her dreams. We searched the Bay Area and then did a small search online and found Bicycle Emporium and discussed with Bill. Not only did Bill beat the price but his follow up service, knowledge and patience is second to none.
We had reservations driving up to Auburn to do business, but the time Bill spent with my wife, insuring it fit her properly — from the bike irtself to the cleats were invaluable and very much worth the trip.
Bicycle Emporium is a quality bike shop and Bill is a quality guy. When my wife’s happy, I’m happy and you made her ecstatic! Thanks so much!

I walked in knowing nothing about bikes. I explained to them exactly what I was looking for both in product and price point. They didn’t steer me towards a $ 3000. Bike, but rather what I asked for (unlike another shop in town). They also explained that they would be happy to order anything I needed. I picked a bike I loved, but then realized I had know where to store it until Christmas. They happily offered «lay away» services for free and basically held my bike for me. They were informational, helpful, and overall great! I would recommend them for any biking needs that you may have!

First timer for service, fixed up my son’s mountain bike and added extra’s at no cost, very friendly and informative. Highly Recommend.

Referred by a friend. Went to look for a mountain bike and Curtis helped me find the perfect bike. He had me ride 3 different bikes and was very patient while I found the bike I liked the most. There was no pressure or sales pitch. He told me about the different features of the various bikes I rode (santa cruz, intense tracer, trek). Set up every bike for my height and weight. Great shop. I visit them for service or stop by to say hi now when I’m up in Auburn riding! These guys all bike, know their bikes and know the trails in the area.

Great service and great product! I bought an Italian bike there a couple of years ago and am still enjoying it. I tried five different bikes that day and never felt any pressure to buy one or choose a certain one. Their salesperson was very patient and explained the differences between the models and ultimately I picked the one that was best for my riding style and size. I’ve also gone back to this shop for maintenance on my bike and again received excellent service and recommendations. This last weekend I went there to have sealant put in my tubeless tires. The mechanic recommended a particular sealant and replacing the valve. Then yesterday I got a small hole in my tire but the sealant filled the hole. When I pumped my tires with the new valve, it was so much easier than before! These are small things but it saved me from having to patch my tire. Everytime I go to this shop, I walk out happier!

Where do I begin? I went over the top when I built my road bike and bought some exotic parts when I’m a novice at best like a teenager driving a Ferrari. I recent broke a full carbon rear derailer, chain and frayed my carbon spokes all in one graceful manuver. These guys know their product, the products on my bike they do not even carry plus what to suggest as a solution not just trying to sell you something. My solution actually cost less and they could have bumped me up to make more money. The best thing about them, they tell it like it is and do not pull punches which is just my style. I’m a boxer who uses road bikes to complete my cardio because I hate running so I do not consider myself a cyclist. They treated me with respect even though I’m ignorant. They also suggested races I could enter and get the full experience challenging my to get in the mix, get it handed to me and then learn. I was also updated on my bike status and never had a worry because they got their act together so strong. The other amazing thing was they knew who could help me with my Topolino carbon rims that no one wants to work on as they are like a Range Rover in complicated design instead of trying to sell me something else. Intelligent, honest and at the top of their game. They service is impecable and I’m driving from downtown Sacto to see them first. Thanks

These guys are super nice and friendly. They have an amazing selection and really know what they’re talking about.
I went in with my girlfriend to rent a mountain bike and take her on her first ride. I was very concerned about her having a good experience and besides dealing with me on the trail, it all starts at the bike shop. I let them know the situation and they really went out of their way to take care of us! I cannot recommend this place enough. Will be back to rent from them soon and purchase more gear for my own ride!

Yes, this as good as it gets!!!
Several months ago I purchased a high end bicycle (Cervelo R3SL) from
them and had a great experence.
Unfortunately I had problems with the bike (not Bicycle Emporium’s fault).
Their effort in getting this bike sorted out was outstanding .
The best way of judging a business is how they resolve problems not how happy and wonderful they are when taking your money.
Bicycle Emporium is «THE BOMB» and is where all my bicycling $$$ will be spent.
At last a business that does more than say how good they are!
Special thanks to the owner Bill Marengo. Your patience and integrity
define why Bicycle Emporium has been in business so long.

I’m not a mountain bike guy, but I really wanted to get started riding and enjoy all the nature I’m lucky enough to live near. I’ve driven by this shop dozens of times and always wanted to stop, it just looks like the kind of place you would want to buy a mountain bike from, I live in Patterson, about an hour and a half away and made it a point to stop in.
I was really impressed! I can’t remember the name of the guy helping me but he was very helpful and friendly he made picking out a bike easy. I bought a Trex and just love it. I really recommend these guys, stop in get a new bike then friend them on Facebook! I can’t wait to go and get my next bike from them!

Several months ago, I received a postcard from them saying «30% to 70%» off entire stock”. I was assuming that meant bicycles, since, well, it’s a BICYCLE store! Come to find out they only meant the accessories. I call that bait and switch! I found MUCH better personalized service at Victory Velo Bike Shop in Auburn and that is where I bought my bike.