Rich & Good Cake Shop

I love it when my sister brings home these delicious Swiss rolls! So small and yet so awesome! I definitely would grow addicted to these if I could get them everyday!
The strawberry roll has strawberry jam in it, the jam itself is sweet but the butter cream gives it a slight tinge of buttery bland to it, offsetting the sweetness! I just can’t get enough of that buttercream…
The kaya swiss roll is what the rich & good bakery is famous for… however, I found the kaya pretty bland. it wasn’t as sweet as the strawberry swiss roll. I mean, even the kaya spread for my bread tastes more «kaya-​ish» than this. but it is a very soft swiss roll smile and I still enjoyed it. But I would definitely get more strawberry roll next time!
Since, takeaways are a must at Rich & good bakery, they provide you with really long boxes to accomodate the swiss rolls and don’t forget to visit them again! smile I need more strawberry swiss rolls in my life!

«I bought some rich and good cake.»
‘Oh really? Where did you get them from?’
«Rich and good.»
‘Stop kidding me! Just where did you get them from???’
#truestory
For the unfamiliar, you would probably not know Rich & Good Cakes, which is tucked along one of the streets near Arab Street. It’s a swiss-​roll cake speciality shop, that sells nothing but swiss-​roll cakes. As good as the signboard says! ‘Rich & Good’ ;) I love both the durian and kaya ones. Best and fresh!

Buying cakes from the Rich and Good Cake Shop is truly an experience. Famous for their delicious swiss rolls, you can choose from a few flavours and order from the counter.
Personally do enjoy the swiss rolls but I cant say that Im totally blown over by it. Some favourite flavours of my family includes the kaya, mandarin orange and the durian. As what I have written in my tips, do make sure you decide what you’ll like to order before you enter the shop cos the aunties dont have much patience. Also, always have a back up flavour in mind if you must leave the shop with a cake, cos some flavours may be out at time of purchase and it’s better to just call out the next flavour that you want than to stand there and think.
Overall, a great dessert for the family to share or to bring to group gatherings (cos each swiss roll is about the length of a 30 cm long ruler). They dont cut the cakes for you so do ask for a plastic knife if you need one to cut the cake yourself later.

A good Swiss roll by any standard. It has a wide variety of favors to satisfy any cravings.
We chanced upon this little traditional cake shop while roaming the little streets here. Cute enough for us to join the constant stream of customers. The lady boss proudly told us her most popular favors are durian and kaya. When we asked how many people per roll, she confidently told us «one person can finish one roll, my rolls are very light!».
Ok, I wouldn’t buy one whole roll per pax. While they are moist and light, they are not exactly something that you can finish by yourself. At least by my standard. I am not a Swiss roll person, so this is interesting and quite good, but not something that I will crave. My friends all enjoyed it, especially the kaya one.
Love it for its old school charm though!

A gem of a find, most people find out about this bakery through word of mouth. Which is good really, cos only the genuine people will visit.
Located amidst the cafes and bars along the culturally rich Kandahar Street, Rich & Good have been churning out deliciously soft Swiss rolls for decades. With a host of flavours to choose from (kaya, mangao, blueberry, coffee and durian), this Swiss rolls are priced incredibly cheaply and come in just one size — foot long.
Packaged in retro long pink boxes, this soft pillowy cakes are packed with dense fillings that make it a perfect tea time treat to have. As kaya is one of the most popular flavours, be sure to get there early or you’ll have to wait till the next day to get them once it sells out.

I loveeeeeeeee Rich & Good.
I, however, hate and despise durian. So I guess it’s saying something when I actually look forward to eating the durian swiss rolls from here.
Rich & Good specializes in rolls. Their rolls are the right amount of soft and spongy, sweet and delicious. The flavours are to die for. The kaya, especially, and even the durian as I said.
It’s become a must-​do tourist attraction for me whenever I bring friends from out of town. I practically force feed them swiss rolls from here because I love it so much.

Rich and Good Cake shop as the name suggest sells rich and pretty good cakes. I would have to say that their hot selling Swiss Roll cakes are some of the best I tasted. The come in assorted flavors, I had the coffee and Kaya ones. Lovely! Not too sweet and not too heavy on the cream. The sponge is soft and truly moist, a real treat with a good cup of coffee for your afternoon break.
The shop is tucked away in a row a shops and if you’re not looking hard enough you might just miss the nondescript looking front door.

A retro little storefront is all that marks this hole-​in-​the-​wall bakery along Kandahar Lane, where it’s stood for 14 years to date. While it calls itself a cake shop, Rich & Good really only specialises in one type of cake — the Swiss Roll, a flat sheet of sponge cake with a layer of flavoured cream all rolled up.
While it’s the only cake you can get there, it is available in several delectable flavours; what’s available is dependent on your luck because they only make certain quantities every day, so give them a call to reserve or pop by early if have particular cravings, because stuff can sell out quickly.
What makes the Rich & Good Swiss Roll so good is the soft spongy texture of the cake, and that they use actual fruits in the cream which makes this treat super yummy without tasting too artificially sugary. My personal favourite is the Mandarin Orange flavour (which makes a great Chinese New Year snack), but the Kaya, Mango and Durian are quite popular as well. Ok who am I kidding, all the flavours are good, but I’m a little let down by the chocolate flavour because it’s not as rich as I generally like it.
It comes in a long roll about the length of your arm (my arm length at any rate) and are great for sharing if you’re feeling generous. Anytime I’m in the area, I end up getting 2 – 3 rolls… just because!