Sephora

I want to give more stars to this place, because it’s the only place that carries Benefit, Marc Jacobs, NARS and Too Faced cosmetics in Stockholm (that I’ve seen so far) and I want it to stay in business. However, I just can’t! There are a few things that I really don’t enjoy about this location. The store is small and is always packed full of little girls crowding around the popular makeup brand displays. It’s like there’s an impenetrable wall of them surrounding Benefit’s pink colored stand… all. damn. day. every. day. Then, there’s usually a big security guard waking around and staring everyone down in this small space. Having a huge dude follow you around in a tiny little makeup store is so creepy! I wish I could just avoid all that chaos and just order my favorites online… but, guess what?! No online store. Yep. Seriously Sephora? You’re like THE makeup store. The one that makes in excess of 4 billion dollars in revenues per year (thanks Google.) You can’t up your web game? Lame-​o. Lastly, I go to Sephora in the states to get a wide variety of the latest trends and innovative brands in cosmetics and skincare. The only really trendy or relevant brands in this Swedish flagship store… are the ones I listed above. Like half of the inventory in here is their private label «Sephora» brand, which is a total bore. I am pretty sure that they outsource all of their manufacturing for it and it’s filled with chemicals and junk. #Basic. Lol. I think the facial brushes are ok in quality, but I wouldn’t really put anything else of their stuff anywhere near my body.
I would probably shop elsewhere for convenience sake, which is probably pretty obvious by now, but the Stockholm Sephora exclusively carries Benefit, NARS and Marc Jacobs – I could live without the Marc and NARS, but Benefit is really one of my favorite makeup brands. That’s really my only my major motivation on coming in here!
TIP: If your more of a fan of Too Faced, I know that you can get it online at
. I haven’t seen it at any other brick and mortar stores in the city, so Sephora is your best bet if you actually want to pop in somewhere.
TIP: There’s 3 stores in the Stockholm area. The Taby mall, this one in the city center and another out in Nacka.
TIP: This location does have a Benefit «brow bar» if your interested. Love Benefit… but I’ve heard it’s not a good one. Just from looking at it while shopping… I can say that I personally would not want to get my brows done in that crowded space by someone working in a boutique.

Not a bad place to shop at all, good selection of brands that you can’t didn’t anywhere else such as Too Faced and Marc Jacobs beauty. I really enjoyed that ship assistants were not all insisting on helping you find stuff but we’re glad to help when asked.
Picked up 10ish things and expected my VIB card to work but apparently it does not in Europe (I even had a 10% voucher so I was particularly gutted). The lady at the cashier saw my disappointment and very professionally offered a few quality samples.