Peekaboo Vintage

I admit, I wasn’t in a shopping mood when I popped into the new Peekaboo Vintage shop. It sits like it’s been in the area for years, I didn’t realise it had only been open a few days. Perfect branding for the area.
But my goodness, it’s vintage-​by-​numbers and unfortunately the Topshop concession gives this brand a certain smugness, and a massive price tag to boot.
I get that good vintage is worth paying for. Pristine vintage is something that should be treasured, unique items are pricey. Simply put, if it’s great vintage it comes with a hefty price tag. But I just don’t think Peekaboo should be as expensive as it is.
Everything in the window looks amazing, but if I’m looking at a 60s dress that’s £200 and isn’t Biba, I’m going to turn around and go elsewhere. Which is actually what I did. There are some really amazing vintage shops in London. Peekaboo basically appeals to the lazy vintage shoppers. Lazy vintage shoppers with way too much money, and not enough sense to have a rummage around in a shop themselves.
Of course, because it’s in the Newburgh Quarter it’ll do brilliantly, but I’ll be in a local vintage shop searching for the perfect 60s shift dress for under £50.