Soi77

Soi 77 brands itself as a streetwear boutique, which is a good way of describing this little gem. Although I’m glad Exit is in excellent shopping proximity, stores like Freespirit and Route One closing have made me sad. Soi 77 makes me happy again, it’s been around for a couple of years now and it presents itself to be a good and dare I say, trendy addition to Huddersfield, especially when you consider the amount of businesses that have shut in this large and lovely town lately.
It’s a small shop, but it crafts itself well, making use of all the space it has to offer, you can make purchase of coats, jackets, t-​shirts, tops, jeans, sneakers, belts, belt buckles, backpacks and even the occasional piece of artwork. Covering brands such as Nike 6.0, Trainerspotter, Etines, Levis, Zoo York, Analog, Carhart and Addict, there’s always something practical and brightly coloured in Soi 77.
The owner is always here, and he’s super nice and friendly and helpful, he also has the heads up on all future stock, being the owner and all, and if you can’t get something in his store he’s happy to direct in the way of others. My favourite department of Soi 77 is the belt buckle display in the front window!!! It’s ever changing and it’s shiny and it’s awesome!!! I love it, they’re also some of the most inexpensive belts and buckles I’ve seen, with a belt and buckle totalling in at £20. I’ve paid £10 for the belt alone on prior occasions.

Soi77 is located in the Imperial Arcade, and could be defined as a skate/​cool/​urban shop. It is rather small, but there are load and load of things in store — hoodies, T-​shirts, trousers. There is also a number of skateboarding shoes and a few accessories — belts, belt buckles, sunglasses — just to name a few.
The shop owner is a very cool guy, always helpful and welcoming. The items are rather expensive, but it is always a bit pricey in these kind of shops.
This is one of the two best skate shops in town.