The White Company

Never heard of this franchise before the store in Grand Central opened earlier this yeah. It’s a decent sized unit laid out in mostly whites (as the name would suggest) and blacks from candles, nik naks (not the crisp) clothing and what I feel their signature range is — bedding.
I have been in and out a few times to look around, everything as usual with these boutique shops is tidy and well presented. It gets a lot of foot fall, until recently though I haven’t bought anything and even then it’s a Christmas gift.
It is expensive, a turtle neck sweater can sit you back £150, it’s made out of wool from the fabled moon sheep. Jokes, I think it’s cashmere.
Towards the back of the store is the kids range which I’ll be honest I’ve never adventured into. I did ask to try something on, huge spacious changing rooms which are again, painted white and kept very clean.
Staff there are very polite and attentive they’re are usually wearing all black, you’d think they stand out against everything else in the store but I was never sure if they worked there or were shopping there.
Eventually I might go back into find the bedding I’m after.