The Entertainer

good shop

The Entertainer is Birmingham’s best toy shop, though there isn’t really any competition for that title nowadays. The place is laid out in a much, much more exciting way than the stoic Toys R Us approach. It’s colourful, and fun. Lots of things set up to look at. It’s staffed by a lot of big kid types, which I suppose is inevitable given the play areas and interactivity involved. It’d be a bit of a downer if the staff were a bunch of joykills.
The selection is vast, and there will be toys here that you won’t find in any other stores. But personally I’ve found the prices very high, although as mentioned, there are special offers on some things.

my kids love this shop!
i always end up spending far to much than i planned on, but with such fantastic offers its always a bargain.
as soon as my 3 year old sees the shop she runs off, and gets on the slide that is at the entrance and goes to the other side of the shop.
there is always a good selection of toys in, and the shop always kept clean.
the staff help out and are very polite, and even better theres never much queueing.

My daughter had some money for Christmas and was keen to spend it, so I took her into Birmingham City Centre to The Entertainer.
We’ve been in here loads of times as she loves the selection of toys and games, she’s a Barbie and Bratz fanatic so loves the fact that The Entertainer has a good range of these to choose from.
I love how well the shop is laid out because it is so straight forward and the same type of toys are all grouped together, this means we can easily bypass the parts of the shop which my daughter isn’t interested in (Action Men) and go straight to the girly toys.
Once she’s spent a while browsing the dolls and teddies we always have a look around the arts and crafts section which is excellent. They sell such child friendly items as paint-​by-​numbers sets, paint your own statues and things like that. These are always extremely reasonably priced and very often on BOGOF offer, last week my daughter bought two good quality paint-​by-​numbers sets which cost just £3 each and when she got to the till the lady told her she could choose another two completely free!
The Entertainer always seems to have a sale on and the prices on sale items are drastically reduced, a tenner off a £25 item and offers like that which can cut your shopping bill big time.
Here you can also buy items such as toy cars, train sets and other traditional toys which is a bonus as these days even toys seem geared towards technology and it’s lovely to find a shop where I can buy a good old fashioned ‘brum-​brum’ for my nephew.
The staff in The Entertainer are always excellent and obviously chosen for their rapport with children. I’ve never had a problem with anyone in here and love the way that my daughter can go and ask for advice without being made to feel like she is a nuisance or, worse, ‘just a kid’. I always get the feeling that staff in here want the children to be as happy as their parents and this makes for a very nice shopping experience.

I recently visited this shop with my children, who were keen to spend their Christmas money on some new toys. It’s situated in the Bullring, conveniently not far from the entrance, so you don’t have to battle your way through the entire shopping centre to get to it.
The store is absolutely vast. When we visited it was a little untidy, with empty shelves and a fair bit of clutter, but it was the first shopping day after Christmas so I suspect this is inevitable.
The Entertainer often have fantastic deals on well known brands, and we weren’t disappointed. This shop is so vast that it seems to stock every toy under the sun! Well worth a visit if you have little ones to buy for.

I love this shop. Really fun to look around. Helpful staff. Great range of toys and range of prices and often special offers. One of the best for toys.

Well laid out store, quite large and both child and adult friendly — I feel like a big kid when going in here and sometimes wish I was, just so I could splurge out on all the cool toys on offer. Exciting displays, knowledgeable staff. Decent prices. Its worth noting that they are closed on Sundays.

Tucked away on the ground floor of the Bullring, this store is quite a find. If you’ve got a couple of children with you, this is the shop for you!
It’a a big store, full of colourful, fun toys, that aren’t too pricey, it’s often full of children of all ages, having a good time!

Love this shop. There is loads and loads of toys for all ages. There is almost always special offers on and you can get some great bargins here.
Its also a good place to buy refills for arty toys which you carnt seem to find elsewhere.
The shop has a great layout and its very easy to get round with a pushchair, there is also a slide by the entrance which the kids love.

This is the same as my other review for the Solihull branch. Good store, with a variety of toys and helpful staff. The difference between this branch and Solihull is the size. This is much bigger and therefore does stock more toys. Has same offers as the other branch in.
The reason children prefer this branch is the crawl through tunnel at the entrance, which goes behind the tills down turns into a slide! Great for kids but when its busy its difficult to keep your eye on them!

Toys for kids of all ages including those young at heart! ;) Better value for money than the Disney store particularly during sale time. Its a fun place for kids, with a chute type thing on the outside and interactive arches which you can walk under.

an excellent toy shop, for kids of all ages. they have all the latest toys, aswell some oldies. there are little rides for the kids, and a giant tunnel with slide, which is free for them to go on. they often have massive reductions on toys, their latest is TY beanie baby animals for £1. they have a clearly defined boys section and girls section which is really good as it makes things easier to find. the staff are always really helpful, and can offer you alternative products if what you want is not available.

Big popular toy shop located in the Bullring on the lower floor. Most renowned for the ‘snake slide’ only for children which begins outside the shop and tunnels through behind the tills and staff ending inside. Most very young children are scared by the very dark spiral slide at the end at first so may want to come back through the tunnel which can be an interesting exercise in co-​operation. Although children enjoy it mainly, unless they are over 7 I’d say it is stressful for parents a) because you never know if all the children in there will be happy and b) they inevitably want to do it again, which means they have to leave the shop and sometimes they try and do this without supervision so you end up running after them bumping into everyone coming the other way. Good range of toys in the shop and they often have special offers on. Interesting features include a model railway under glass to look at and an archway which makes noises when you walk under it.