Early Learning Centre

Early Learning Centre is a toy shop aimed at younger children (pre-​school/​infant age)
I personally wouldnt say its cheap though.
The staff are fantastic tho, and the store is always clean and if you need something ordering in the staff will always try and help, and order it if needs be.
they sell all types of toys from paddling pools, books, dolls and pushchairs, garages. Theres a great selection available, so if theres something you want it might be a good idea to visit here first.

Early learning centre has a lot of toys and games for children. They sell a lot of different types of toys. The prices are really good and good value for the price you pay. They have a lot of gifts and they sell gift vouchers so I have a few times not been able to choose on a gift so I have brought gift vouchers. The staff are really good with children. They sell essentials such as a tidy up box. The really good thing is that they offer you help and help carry your items and put them by the till while you keep browsing. Located in the bullring is why I think the stock is low but sometimes when I have seen something I go back and its not on the shelf anymore.
Recommended to have a look have everything to keep children entertained.

So much fun!!! From my experience good value and good quality toys with a great range. So much to tempt you to spend.

A well stocked shop which has a large range of toys and presents.
As with previous Early Learning Centre shops in Birmingham there are toys to keep the children occupied while the adults get in some sneaky Christmas shopping.
It can, however, get very busy at times and stock can run out. The staff though are very helpful in ordering and helping you find stock in other shops.
There is a great selection of toys which are reasonably priced so it can be quite handy for buying a treat present if your child has been good — bribery works wonders at times!

Loads of toys at this shop, i think they have a great range of role play toys like tool boxes, kitchen bits and peices.
They have a great range of dressing up clothes and loads of arts and crafts sets at very good prices.
They also sell little cd players and hi-​fi players which are quite chunky so can withstand a lot of knocks.
They have pushchairs and bikes on the shop floor to let little ones play with while you are browsing.
The staff are very helpful.