H&M

Really beautiful new location of H&M that just opened in the former building of Maison de Bonneterie. It’s enormous, spanning over 5 floors, and they’ve done a really beautiful job of preserving the original details and decorations of the Maison de Bonneterie.
This is a new flagship store for H&M in Amsterdam, and what makes it really special (aside from the beautiful building itself) is that it’s the only H&M in Amsterdam that has every H&M collection in the store including H&M Home. Admittedly some collections are there but don’t have much space — I noticed that the H&M+ collection was only about two racks in one corner. It does boast a very large women’s shoes selection, and I must say the dressing rooms were really nice.
What this location definitely has over other H&M locations is the building — it’s very spacious with high ceilings so that even on a busy pre-​Christmas shopping day it didn’t feel packed and claustrophobic. But I would recommend stopping by to have a look inside just to see the building, it’s a beauty!