Great Harvest Bread Co

Great Harvest is my favorite sandwich place in Wichita! They make all their bread in house and it is delicious. They have tons of vegetarian options which is great! Better sandwiches than Panera. Plus, the staff is always nice and helpful!

I purchased a loaf of «Cinnamon Burst Swirl» at Great Harvest yesterday based on many great reviews from other customers. I enclosed a picture of the said bread here. As you can see, there’s a big brown glob of something in the middle of the bread. It tasted horrible, just like it looked. Imagine chewing a block of stale butter rolled in wet cinnamon and dry brown sugar!
I took it back to the bakery for investigation of the UFO found inside the bread.
The clerk in the front cash register immediately called for the bakery master’s attention.
As a master baker he is, Tim, I think that’s what they named him, does not seem to waste a minute in identifying the strange object. He announced, in a proud and firmed voice, «Oh, that’s a cinnamon SWIRL»!
Can someone help me understand the difference between a swirl and a glob?
Just look at the picture! How is that a «swirl»?
This is my first purchase at Great Harvest of Wichita. It is also the last.