Buff & Blue

«Buff & Blue» refers to George Washington University’s school colors.
George Washington University bookstore has moved most of their apparel (i.e. t-​shirts, sweaters, hats), gifts (i.e. paperweights, stuffed animals), and university novelties (i.e. license plates, blankets, keychains, decals, stickers) to this location next to Capitol Grounds and TGI Friday’s at 2100 Penn. There’s a decent selection of items though I wish their apparel had nicer fonts and prints (I am really particular about fonts especially!). Sometimes you want just a plain and simple university name on a classic sweater. A lot of their stuff is design overkill. Oftentimes, less is more. They should take suggestions from alumni, students, and the community. I suspect the cleaner and less chaotic looking items sell more. Also… GW changed their logo a couple years ago and you’ll find the old (and in my opinion, much more aesthetically pleasing) logo is completely gone. Nevertheless, as an alum, it’s hard to be mad at a university where you enjoyed your time. Fond college memories trump less-​than-​desirable fonts on a t-​shirt.
Overall, it’s great there’s a separate spirit store now… though if I were a student again, maybe it’d be better to stay in the bookstore (… Hmm…). Let’s just hope their items are more marketable in the future. And yes, I really do have a thing about fonts.