Brick Wheels

Best store and great staff. BrickWheels offers it all– Cross country skiing, bikes, SUP and more. We go there for all our bike repairs and other work.

Needed bike locks, walked in, sales girl grabbed them and out the door! Perfect, easy, good!

From a touring perspective, these guys are solid. They had a lot of things a bagger might need including patch kits, racks, panniers, pumps and more. Shop employee Dave and I struck up a conversation about touring, my bike and his dream bike. The other staff were both friendly and helpful.
The shop caters to many crowds, including racers, commuters, mountain bikers, cruisers and baggers. Prices are reasonable and won’t break the bank. I even saw some long boards and stand up paddle boards which always make a wistful windsurfer happy.
I will say that I didn’t use the shop services, so I can’t speak for the shop or rentals at all.
My tour site is

We rented some bikes from here. The customer service was personable, quick, and polite.
Tried McLain a year ago (disinterested and slow service) and we will now go across the lot to Brick Wheels!
Seemed like there were «regulars» in there as first names were being tossed around. That was cool!

The Brick team is awesome.
Super knowledgeable and passionate staff. The guys in service take good care of me and my bike, and I wouldn’t go anywhere else.

RENTAL– easy in & out, reasonable, no fuss nor weird sign-​your-​life-​away legalese forms. Nice selection. Well-​tuned Trek bikes with al-​a-​cart options — locks, basket, helmet. Like what you would give a visiting friend to ride.

While on a ride from northern Indiana to Sleeping Bear Dunes I had a shifter cable fray and jam in the shifting mechanism. I was referred to Brick Wheels. I can not say enough good things about the friendly, knowledgeable, efficient, affordable, immediate service I received. They saved the day and I was able to complete the ride. Kudos to Brick Wheels and their staff!

I stopped here my tour around Lake Michigan to fix my brakes and get some chain oil. The guys in the repair shop fixed my brakes and fixed 5 or 6 other things on my bike. If you are ever on a tour around Traverse City, stop in to get your bike checked.

When visiting a new town, the first thing I try to do is expierence it through the eyes of a local commuter and there’s no better way than to rent a bike and cruise around town. I had a couple of options to choose from when picking a bike rental shop and honestly the thing that made it a no brainer for me in choosing Brick Wheels was how nice the people on the phone were to me. I had called a couple of other places in town and after being placed on hold too long I was relieved to finally have someone be so nice and courteous to me. I think the associate was either Betsy or Betty so forgive the memory lapse.
I was able to walk from my hotel to the establishment and I gotta say that walk was great! Like walking through a modern day Pleasant Town! When I got to the store I was impressed at how fancy it was.
All of their equipment is well taken care of and they have sweet bikes to choose from! I had forgotten my water bottle at the hotel and the owner gave me a free one. It’s the little things that make a difference and I was really happy that they cared about the little things just as much as I did.
Highly recommend this place as your one stop shop. Next time I visit, I’m renting a kayak and a paddle board! Love this place!

As first time bike renters, Brick Wheels made it easy and affordable for me and my partner to hop on a good quality bike and ride the trails to the local wineries. They provided us with all the gear we needed for $ 25/​day/​bike. I would definitely recommend their rental service to anyone looking for a days worth of riding without the hassle of buying or transporting your own gear.

While on vacation with family, we set out to rent bikes to ride the TART trail in Traverse. Brick was great! They are knowledgeable, friendly, and very reasonably priced. They provided us with properly fitted helmets, locks and flat pack, for my road bike renters.
I recommend that if you are just a casual rider, rent the cruiser. It was comfortable (big cushy seat), rode well, and only $ 20 for half a day! As for the road bikes, they have a pretty upscale selection. My brother-in-law’s rental, was a $ 2400 cycle! That is some rental!
And as for location, it is right at the trail. Maps are available, along with local advice on what to do and where to go.

The Best Bike rentals in town. As TREK Elite dealer they have a new fleet of really nice road and mountain bikes.
They have many sizes and the bikes are tuned by the service department before renting them so they are ready to roll. In addition to the premuium offerrings they have many cruser and hybrid bikes to rent and are located right next to the TART trail so you can ride right from the store.

Brick Wheels carries quality bikes and quality products! the staff is knowledgeable of the in-​house products as well as the «competitors» products. i never leave their store feeling screwed over like a blonde at the car shop. from the speedy repairs to the knowledge of ALL employees, i will keep bringing them my bikes and random questions to be fixed and answered.

I was under the impression that Brick Wheels was going to be another friendly face on my cross-​country bicycle tour. I lost a part to my frame pump and had asked them to get the part (I was very specific which one) and gave them my phone number in case there was a problem. Even though it was a Sunday they said no problem. I called the day I was going to roll through Traverse City (3 days later) and talked to several employees before learning that they «couldn’t order it». At which point they offered me a new pump. this is clearly just another case of upselling or maybe just laziness because I then called Topeak and they said that they could send me the part I needed, for free.
Bad karma.