Atamian Honda

Was given a price online on a 2016 Honda pilot lease with 0 down payment. Jerry Malone (Manager) wanted me to put down $ 3,000.00 to honor that price. Avoid this dealership as they give you a price online and when you go to the dealer the manager clearly tells you he can’t honor that price unless you put more money down.

I recently bought a brand new 2015 civic si, the experience was not so great. Didn’t get to test drive it, but I already know what I was in for. Very rude salesmen and very pushy. Ask for accessories, didn’t mind paying for extras. The final contract. The guy didn’t put it in? Wth?! Felt like chump. Worst experience, I every had. Past years, I been going here. Bought multiple cars within the family. Now, this will be my final car/​dealer from here. I love honda but customer service sucks. But they have best service. Paul took care of me with starter system check system. So have 2 stars instead of one.

Love the service department, but not so much the sales department.
I’ve been getting my cars serviced at Atamian for over 20 years. They do a great job! They always check with you before doing any extra service, and occasionally throw in some small part of the job for free. The service reps have been there for years, and they greet customers by name, without having to look them up. Their waiting room has free wifi (and coffee and snacks), and even though they could give me a ride home and back while my car is being serviced, I’ll often wait there, getting productive work done online.
However, the sales department… Back in mid February, I went in to buy a Honda Accord EX with Sensing. For the first time in my life, I wanted a specific color. The sales guy told me they didn’t have what I wanted in their inventory, and that none of the other dealers in Massachusetts had it either, so I’d have to order it. It’d be 8 – 12 weeks, he said. Fine, I said, I’ll wait. So I put $ 1,000 down and waited. And waited…
The sales rep did email me every 3 or 4 weeks to touch base. In mid-​March, he told me that my car was in the process of being made, but he couldn’t give me a delivery date. Several weeks later, he said it could be more like 13+ weeks, not just 8 – 12 weeks. When we were 11 weeks in, he still couldn’t give me even an estimated date. And there were apparently still no other dealers in Massachusetts who had what I wanted. At that point, I got fed up. I went to another dealer (one my parents have used for years). In about 10 minutes, they located two other dealers in the area who had the car I wanted. Three days later, I drove away in the car of my dreams. Oh, and they charged me a couple thousand dollars less than the price Atamian quoted me, and gave me twice as much for my trade-​in.
To be fair, Atamian gave me back my $ 1,000 deposit without much hassle. But I’m incredulous that, after I waited 11 weeks, they couldn’t get even an estimated delivery date. Also, their network of other dealers must be pretty poor, if the other dealer was able to find 2 of the car I wanted after just 5 minutes of looking, while Atamian couldn’t find it in 11 weeks.
In short, I love the Atamian service department, but I won’t be looking to buy a car from them ever again.

I’ve been looking to lease a vehicle for some time and Honda was always on my list so I decided to give Atamian a try since my best friend told me she had a great experience on her lease. I spoke to Brette via chat and email, she was super nice and professional. We set up an appointment for the same day. My dad and I went together and were greeted by Darith Nhem. He was very nice, answered all my questions. We took the new 2016 Honda Civic for a test drive. I fell in love. I knew right away that was the car I wanted. After talking numbers we came to an agreement. Darith made sure my dad and I were comfortable with the payments, he really stressed that out. We signed but later found out they still needed some documents from my end. Darith, John, Ray worked hard to get all the paperwork needed over to Honda so I could drive away with my brand new Honda Civic. Honestly, it was a great first time car buyer (lease) experience. I didn’t feel pressured to get into a deal. The customer service was fantastic. I can’t thank Darith enough.

Do not go any where near this dealership. I received a letter in the mail saying they were interested in seeing my 2013 pilot and that they were offering up to 20% over book value of my vehicle. Now with that being said I fully understand that its up to 20% based on condition. Well my car is in excellent condition and the came back offering a few hundred dollars over my lease buy out. They came no where even close to what book value was. The entire time the sales rep and sales manger spoke to myself and my wife like we were stupid. The sales manager was rude and was constantly trying to make us feel bad and kept repeating over and over again that we were being unrealistic as to what we wanted for our trade in. Walking into that dealership I had done plenty of research on what my vehicle was worth and what it sold for at dealerships used.
Atamian never came close to what the book value was never mind offering me anything over it like the letter said.
My biggest suggestion go down the street to AutoFair Nissan. Everyone there was extremely nice and we ended up with 1000 over our asking price for our trade-​in because they really worked with us to get our business.

Professional Sales Team, great customer service, great deal, make Atamian your first stop you won’t be sorry. Now I need to get back to driving my 2016 Accord Coupe Touring!!!

Horrible Experience! Once you walk in your not greeted in-​fact we stood and waited for the salesman to finish texting and finally acknowledged our presence. Finally a salesman who was assiting someonelse called another person to help us, who was doing absolutely nothing.
I recommend this place just for a test drive, and buy your car at another dealership.

If I could give zero I would. This is the worst dealership I’ve ever been involved with. The final straw is that they sold the VW portion of the business and didn’t think enough of they’re customers to tell them. I’ve had multiple issues with this dealership and wouldn’t recommend it to my worst enemy. I could go on but I don’t like long reviews. So take my advice and stay away.

Not the most direct or honest for sure. Go to other dealers in Boston instead who will work with you, more direct and up front. I checked with Atamian because they had Costco pricing, but still were hesitant to give me any pricing from Costco.

Worst car buying experience.
Online sales were quick and gave us an online quote and a follow-​up email saying GREAT NEWS! We have a Pre-​thanksgiving sale and will provide more discounts. So we were pumped up to visit the store. Apparently there was miscommunication between online sales and real dealers. Nobody knew about this sale in the store. Fine. But hello? Could you at least offer a test drive if you wanna sell your cars? Ok. They did somewhat reluctantly after we REQUESTED it. Fine. We liked the car. We just not sure about price. So we waited for them to figure out a price. The whole time (about 30 mins?) the dealer didn’t speak much except that I asked a few questions now and then to break the silence.
We are serious buyer so we are hoping to trade-​in our old car. For the car we bought 2 years ago for $ 4000, they «generously» provided a trade-​in price of $ 200. Pretty much a slap in a face.
Another 10 mins later. They finally figured out a price. It’s exact the same amount of what we were offered online. I said this is the same. Where is the Pre-​thanksgiving sale? So the dealer grabbed one manager.
The manager was like“tell me what I can do for you here”, but without any patience to let me finish the story. (Apparently he knew what’s going on. Oh YES. They know it all).
«Do you wanna do cash or loan?» He asked in a very unfriendly tone.
«I am not sure yet. Might be cash or some down pay with Loan, depending on your OTD price». I am not sure yet. And what’ wrong with that. He asked me the same question 3 times, with increasing tone.
Ok, I had enough. I said we would just leave. There are at least 5 more local dealers. Why do we have to get treated without respect here?
The manager now started to yell. «I am trying to business here! Why do you have to make this difficult?!». What are you expecting?!
The other 10 sales in the room looked at us like we are aliens.
I yelled back. You are difficult! You guys gave us a quote, and saying you have a sale, so we are here. After 1 hour, you gave us the exact same quote. Then why wasted our time here! If you can’t lower the price. Just say so. We won’t bother you guys ok?
Anyway. We will NEVER NEVER come back. You might be lucky to find some nice salesperson and nice cars here. But we just got traumatized by our experience.
You guys need to know how to treat people with respect. If you don’t wanna do business, just be honest. Just say «This is our lowest price». Save your time, save our time.

I just bought a new Honda Fit here. The sales staff (Eric Holland was my salesperson, forget the sales manager’s name) were extremely friendly and accommodating, and they matched a competitor’s price handily. I visited Honda North (not rude, but much more pressure to buy when I was first checking out new cars) and Honda Gallery (sales associate not knowledgeable about the vehicle and tried to promise a ridiculous deal, sales manager got mad at me for sales rep’s suggestion, then said I was crazy for trying to sell a car for which I had a prospective buyer instead of trading) while on the search for a new car. Atamian’s staff was definitely a step above.
However, the finance manager was extremely aggressive on selling me a service contract when setting up the financing. I took his offer, but found two things after coming home: it excluded several components where I’ve had expensive failures on other cars, and there were a number of recent issues with the company handling the service contract on the BBB website. I decided to cancel the contract, at which point, the business manager grumbled. The interest rate presented by him (through DCU, a bank where I already have a relationship) was half a point higher than they offered for direct customers. He did set up financing at the rate being offered to me directly, but when I decided to cancel the contract, he acted like this was a huge favor that deserved a $ 1300 purchase of a service contract of questionable utility. The practice of selling a service contract by stating that new, modern cars (like the one you just bought on Honda’s reputation of reliability) are expensive to repair and will likely fail within a few months is bizarre.

If I could give zero stars I would. I got a letter from them about buying out my lease so I thought I’d go and check it out. I walked around looking at cars for a ½ hour and no one came and talked to me or see if I needed help. I found a couple I was interested in so I went inside and someone came up to help me after being in the showroom for 5 minutes. He didn’t introduce himself just asked what I wanted. I told him I got a letter about buying the rest of my lease and would like to test drive one of the cars I was interested in. His first sentence was how much down can you put before knowing if I want a car from them or what one I was interested in.
I said I don’t know I want to see if I like the car and more info about the offer. He said well it depends how much you put down. He didn’t sell me on a car at all and made it the worst experience ever. I will never go here again for a car and would not recommend.

Daniel Traficante is the best salesman at Atamian. He is very knowledgable and helpful in getting the car we wanted. Very happy with his customer service.

Shady shady shady. I test drove and bought a CRV that had only 11k miles on it. The car wasn’t «ready» as they has to process it because they just got it in. I picked it up over the weekend. I remember specifically taking note of the tires when I test drove because we had just bought 4 tires for our other car and the CRV only had 11k miles. After owning I didn’t like the car and got rid of it after 6 months but that was my problem. My disdain comes from owning the car for 6 months and came into winter and found out I need 4 new tires. The tires were literally bald with less than 25k miles on it. I realized only then they switched out the tires when they «processed» the car. Shady shady shady.

I was in today looking for a new car for my growing family, and I was so disconcerted and flustered by the level of chaos. I understand Saturdays are busy and one expects that: but those working here were not just busy. They were rude, unprofessional, and dismissive. I was made to feel like my time and business was not valuable to them at all. I overheard one loud and potentially violent fight between a sales rep and customer, and while a manager eventually stepped in to reprimand that employee for being so aggressive and rude, it was NOT an environment conducive to making such an important purchase. I can’t image how they are still in business, and I will certainly not be giving them mine.

The WORST customer service, especially from Daryl. Everything was fine, until we finalized the deal and then our salesperson became incredibly rude towards us (sitting and texting in front of us while we were waiting, rolling his eyes at us) since the deal was done our hands were pretty much tied so we sat and waited patiently for it to be over. The pick up of the car was another horrendous experience. My husband works difficult hours so we could not get in before 5 during the week to get the car and had to reschedule once due to a double shift at work (obviously you need two people to pick up a car, so since he was stuck at work there wasn’t much I could do) the salesperson was incredibly unaccommodating, and when we suggested a later pick up time (they’re open until 9) said «I’m leaving at 6:30» when I spoke to the manager he told me that I HAD to pick up the vehicle with my original salesperson, even if their schedule didn’t work for me. He didn’t offer any flexibility AT ALL. Since we couldn’t make it before 6:30 I needed to cancel the appointment, and then my husband was berated with over 5 phone calls (while he was working) to schedule a new pick up time, and was yelled at that he needed to get the car off the lot ASAP.
When I bought a car at Kelly Nissan they delivered the car to me at work to avoid any inconvenience for me (and I’m assuming to «get it off the lot» faster). This dealership needs lessons in customer service. I will NOT be shopping here again.

To the salesman at Atamian who told me «no such animal exists» when I asked if they could find new Beetle convertible with a MANUAL transmission ANYWHERE — I found and purchased the non-​existent «animal» at Minuteman VW in Bedford.

My entire experience at atamian Honda was negative.
They did not honor the prices they posted online.
They also gave me the wrong accessories for my car which were negotiated into my purchase.
The financing that was promised in negotiations was not delivered.
The trade in value for my Honda was insanely low.
I highly regret choosing Atamian for my car.

If you absolutely hate the stereotypical car salesman experience, but are in the market for a Honda or VW, go straight to Dan Traficante at Atamian. Dan is wonderful — very patient and helpful, absolutely not pushy, and generally a very nice person to work with. We actually enjoyed every interaction with him, and this is coming from somebody who has a very low tolerance for your typical sales manipulation!
Overall we had a positive experience with Atamian — they gave us a GREAT price on my 2015 Honda Fit (we went through the USAA car buying program which is basically TrueCar, and Atamian later emailed us a quote that was even lower than the original offer, and significantly better than any other MA dealer we had contacted). Unlike Boch, at no point did we have to deal with «the manager» and all of that BS: Dan was able to sort everything out in the back office. Even though we were in on a weekend, he took a lot of time to show us every single feature of the car, helped me pair my phone and generally let me play around with it without any rush. And this with an econobox that clearly isn’t making them tons of money.
The only two issues we had was a very long in transit period (this is through no fault of Atamian, but due to Honda’s logistics nightmare at the new Celaya plant) and the finance guy, Johnny. Now, I’ll give him the benefit of the doubt, but I would strongly recommend that you take the time to carefully double check everything he asks you to sign — in our case he mixed some stuff up with the length of the loan and APR, but we were able to catch it. In the end we preferred to go with outside financing just to be on the safe side.

Would be 5 stars but my car buying was more or less decided before I set foot in the dealership. Narrowed it down to a 2015 VW GTI or a CPO 2011 BMW 328. Made the choice I wanted a GTI, so got a truecar price and found that they were the best cost. Walked in, showed the slip, signed papers after they located a vehicle the next day and took the car home a day later. Kyle Willett was my sales guy. Friendly, easy to talk to. Ray, the finance guy, explained the extended warranties. At the end of the they are there to sell but they aren’t pushy (remember every sales person is different, not the dealers fault completely).
Sales Agent: Kyle Willett
Grade: A
Complaints: None so far

Tried to buy a car by dealing with Internet sales.
Salesperson didn’t like my counter and abandoned the deal mid negotiation. I reached out twice more and was ignored. I asked if there was someone else who could help me or if Atamain was uninterested in my business.
Never heard back so apparently they don’t want my business. Shame because I’m definitely buying before the end of the year.