SM Gold & Silver

Shalom was a professional, kind and honest he give you a fair price for your jewelry. I highly recommended.

Helpful, courteous, professional. Nice experience. Would use again.

If you are looking for honest opinion on your jewelry, professionalism, advice, no pressure, relaxed friendly environment this is the place to go. Shalom is great and informative he will answer all your questions. He really values customer time and always welcomes you. I was more than happy with the offer bringing in including new and some broken old gold pieces. Some I sold and some decided to keep. He weights the pieces tells how he values uses some tools including microscope and gem detectors right in front of you to study the pieces carefully so you ask questions, tells you what’s gold price today and you are involved in the process from start to finish. He gives you his offer and you decide now or sleep on it come later. He will always be happy to have you.
Great atmosphere! Thank you S/​M gold and silver really appreciate being your customer.

Great experience dealing with Shalom, the owner. I highly recommend doing business there!

I went there because of the reviews I read here on Unilocal.So I decided to check it out.
I brought 2 white gold diamond rings, their original price was $ 650
All he offered was a hundred dollars just for the gold. He wasn’t interested in the diamonds. I think I can do better in a pawn shop! The guy was polite though. One extra star for that.
never coming back here. that’s for sure.

excellent service! i went here after going other places and then reading the reviews on Unilocal i was like why not go and check it out. Shalom was very nice and honest! If i sell any gold i will definitely come here again.

I’ve always had a great experience at S/​M Gold & Silver. Shalom is courteous, friendly, and gives me the BEST price for jewelry. I always go to a few places to see what I’m offered, then go to S/​M — Shalom always beats everyone else’s price. He’s the BEST!

This is my first time selling my jewelry. Shalom is the best. Really friendly guy that is HONEST & will give you the MOST for your silver or gold. Will come back !!! Thank you for the experience.
Highs: really clean space, very professional, and honest.
Lows: parking on Ventura blvd.

I read the reviews before coming here and that is what led me here. I look for professionalism, fairness, and sound business sense. Shalom not only was professional but he was very generous and courteous and complimentary of my items I brought him. Sometimes you don’t want to part with things but you need to and he made it easier to let go. He went above and beyond my expectations and even educated me on some of my valuables. He’s honest and gave me the best bang for my buck around town. He even wanted a couple pieces for his private collection which made me feel good parting with these pieces that they weren’t going to be melted and forgotten but cherished by someone new.
I will be bringing him additional items when I’m ready!

S/​M Gold & Silver is legit. Too legit to quit. The owner Shalom is the homie. Super nice, not creepy or icky or anything. Just professional, friendly, and makes you a fair offer for your items.
Process is quick — in and out in 10 – 15 mins. I’ve been on two occasions to sell gold. Shalom buys silver as well, but the market price for it is SO low compared to gold. He was honest about the items I had and how much they were worth. Even suggested some items I might want to hang onto it the value wasn’t that high. I had an old gold ring that lost the center pearl, but had a few small diamonds on the side. Shalom carefully removed the diamonds for me to keep (they don’t accept gems/​stones) and gave me cash for the ring and other items. This was a perk for me, since I went to another place (Gold Fellow on Riverside) and they wanted to issue me a check. No thanks, cash only please! Most of my watches were gold-​plated so he didn’t take those.
The one and ONLY downside to this place… unless you ‘somehow’ have a steady stream of real jewelry coming your way, you eventually run out of things you can sell! Sorry Shalom! Not your fault, I know this my friend! As soon as I come up on some items, I’ll be in to see you soon!

Cleaned out my jewelry box a few months ago to get rid of some broken and out of style pieces. Have been procrastinating on selling scrap gold because I anticipated an unpleasant experience. I finally decided to work this errand into my to-​do list, and stick to it this time.
I found SM on Unilocal,they’re actually within walking distance. I’ve passed their shop for years and never noticed it! I was pleasantly surprised at the experience. Shalom helped me. He was cheerful, friendly and knowledgeable. The prices were accurate and fair… which far exceeded my expectations. I left with cash… AND a smile!

This place is the best! Honest and straight forward, we got the best deal here with no hassles at all. If you have any precious metals that you want to «cash in», this is the only place you should consider.

When I was in my early 20s, I had a boyfriend whom treated me like gold. He was kind, thoughtful, romantic… blah blah blah. I broke up with him about a week before my 22^nd birthday because I was young, in college, and felt like the relationship was «too domestic» at such a young age. I haven’t spoken to him since but I kept a $ 200 Emerald ring he gave me at that tender, young age. I didn’t keep it for any emotional or sentimental value. Nor did I ever wear it. I just merely didn’t know what to do with it.
I decided that I wanted to try to sell it to make some green in my pocket and my boyfriend suggested S/​M, as he has sold watches to the establishment in the past. I imagined the stereotypical, ghetto, pawn shop type environment: dirt, dust, glass windows which make you feel like you are in prison, and men behind the counter who rip you off. To say the least, I was skeptical.
Alas, that insecurity floated away like a soft cloud when I arrived at S/​M. The building is clean, modern, and looks like a hip, creative office or even hotel lobby. The owner on duty was behind the glass (I still joked that it was prison-​like) and instantly welcomed us (after we pressed the doorbell to be allowed in). He was kind and all smiles/​jokes but yet, also very professional.
The process was smooth as butter as he looked at my jewelry and asked what I wanted for it. I was reluctant to answer as I thought he would low-​ball me. However, I felt comfortable and optimistic in his care. He then offered $ 115 for the ring and a necklace, I had brought. I was expecting about $ 70, so I was VERY happy. The exchange process was quick and efficient, as he took my license info and thumb print (they check with police to make sure the jewelry you exchange isn’t stolen), he then gave me cash in hand, and I was done. In and out in about 10 min and most of that was us just chatting about other topics like old friends.
Certainly the best jewelry selling/​pawn shop type experience I have had and I will only go to S/​M in the future. Terrific customer service, great exchange prices, and a cute building. It doesn’t get better.
PS. Shout out to Chris, the ex whose heart I broke but due to him, I now have an extra $ 115 in my pocket!

Great place. He gave me 80% of the spot price of my silver bars, which was $ 10 more per ounce than anyone else. He gave me cash on the spot. In and out in five minutes.