Helzberg Diamonds

This was one of the first stores I visited when shopping for an engagement ring for my girlfriend. At the time, it seemed better than any of the other stores in the mall, but as I started visiting other independent stores, I learned they really arent that good. Their store is clean and they do a pretty good job with customer service. They took the time to listen to me to learn what I was looking for and to show me things I might want. They even had a microscope they let me use to look at diamonds under magnification. The problem was they really wouldn’t work with me. When one stone they showed me looked pretty good, but I wanted one a little different, they offered to order more but warned me that this original one could be sold during that time, and that I might be better off buying the original one. I think they were trying to push me to make a purchase. When I expressed interest in the stone from one ring and a different [empty] setting (both from Helzberg), they said I should buy both, then they would put the stone from the one ring into the other setting. At that point, they would give me the complete ring and the now empty setting, and they said I could sell the empty setting [ring without a stone] to one of those We Buy Gold stores. Are you kidding me? After leaving the store and doing my own research I found that they had a very high markup on the stone they tried to sell me. It was the lowest color rating of any stone I looked at at any store, and the clarity rating was almost as bad. Also, they could not tell me exactly what the color or clarity was — why not? Helzberg seemed ok at the time, but as I started visiting other, independent stores, I found out Helzberg really was much worse than the competition. That said, I will give them a good rating for paying attention to their customers.

This is one of the best places to buy jewelry. I’ve personally spent over $ 30,000 dollars in this store and have never been disappointed. The ladies work with you and sell you quality products. +A