Hello Kitty Cafe Truck

It doesn’t come around very often but when it does it’s a nice treat. The prices are a bit high but everything tastes good and the attention to detail shows. If it’s in town you really should check it out.

I really really LOVE Hello Kitty but the food isn’t great. I got the cookies and the macarons. The macarons were crumbly and fell apart too easily, they weren’t horrible tasting but I have had better. The cookies were super cute but tasted gross. It was bland and like I was eating cardboard, I had to force myself to finish them because I didn’t want it to be waste of money. The frosting tasted just as bad.
The price is too high for the quality of the products, I don’t think will get food there again. I wanted to try the cakes and donuts but I think they will be bad too.

I was thrilled to finally get a chance to visit the Hello Kitty Café Truck when it stopped by the EMP (Experience Music Project) Museum for the Hello Kitty (HK) Exhibit’s Supercute Farewell Weekend! I had previously seen the exhibit a few months ago which was gigantic (composed of multiple rooms of displays) and had so much fun! :)
My mom even saw the same HK exhibit in LA at the Japanese American National Museum in 2015 when she visited our family in California. Let’s just say I come from a Japanese American family with a long standing love for Sanrio and of course, my favorite Hello Kitty! ^_​^
My friend and I arrived in line at 10:00am in anticipation of buying all the goodies, exactly when they were scheduled to open! We even left our university at 9am to get there promptly. The line snaked around for several rows already when we showed up on the dot!
We waited patiently for exactly an hour talking and just getting excited! I was glad this happened, because it really built our anticipation! I loved the suspense. To my surprise, the line moved quickly considering the loads of people who were there! When it was our turn to purchase, we couldn’t believe it and were beyond excited! ^_​^
The donuts sold out within minutes which we weren’t disappointed about at all! They were pretty, but not something both of us were dying for. I mainly wanted the macaroons. I ended up purchasing everything except the tea cakes since they seemed really small. I’m not much of a cake person either! They also had a HK shirt which looked a little plain (it was white with a simple design), so I passed on it.
The ladies in the truck selling the goodies were so sweet, kind and friendly! I was imagining they would be tired or grouchy after serving so many people, but they just had awesome customer service! And there were 2 stations for people to check out, making the purchase process smooth and efficient. I guess that’s just the Sanrio brand showing. ;) The lady helping me told me I needed to spend $ 30 on food products to get 1 pink HK shopping bag, so of course I did. Haha! :)
I got the bow water bottle, rainbow macaroon set, sugar cookie set, mug, pink shopping bag, 2 complimentary stickers, and 2 complimentary buttons. The orange macaroon was my favorite because it tasted like Liliko’i products which come from my hometown of Hilo, Hawai’i.
But perhaps my favorite item I bought is the pink Hello Kitty bow headband! :D It is handmade by a designer and very pricey, but the best $ 30 I spent for the quality of the accessory! Guess what I’m going to be for Halloween this year? ;)
Overall, this was an amazing, once-​in-​a-​lifetime experience that I’ll never forget! Hello Kitty and Sanrio will always be a part of my childhood, my future and my present. Thank you so much to the Hello Kitty Café Truck for coming to Seattle this year! See you soon! ^_^

The Hello Kitty Café Truck recently came to Seattle at front of the EMP as part of the Hello Kitty Supercute Farewell Weekend. The truck itself is super cute, and if you even look inside the truck, the wall makes it look like the inside of Hello Kitty’s house! Be warned with a few things however if you decide to visit this cute stand when it’s in your town:
1) Line can be very long… Because it’s Hello Kitty, duh! I think I waited like 20 – 30 minutes? Maybe more, I’m bad with estimating time. But definitely expect to wait.
2) Everything on the menu is PRICEY! You’re paying for the brand and the time spent on the presentation of every single little pastry you will get.
I was a bit sad to find out they didn’t have the donuts available for sale. Not sure if they ran out or just didn’t bring it at this time. I really would’ve wanted to try it. BUT I was happy about everything else. If you purchase $ 25+ of the food products, you get a tote bag included with your entire order! The things I bought were:
Mug ($ 13) — My pictures should show how cute this is! According to the bottom of the cup, you can’t put this in the microwave. When you order from the truck, they give you a ticket to give to a worker underneath the tent, and they will even let you examine the cup before they give it to you, and put stickers and buttons on the inside too!
5 pieces of macaron ($ 15) — A rainbow assortment of these cute French cookies with the white one having Hello Kitty’s face painted on and the rest with a red or pink bow glued on the top right (assuming it’s white chocolate though). The flavors of each macaron pretty much corresponds to its color: Green– Pistachio, Blue– Chocolate, Red– Strawberry, Orange– Lemon. I gave the white one to my mom but didn’t ask what the flavor was. They were all so good! Moist inside with a bit of a crunch on the outside. The flavors of the inner frosting had a hint of boldness to it. I recommend eating these first before they go stale.
4 pieces of petit cakes ($ 15) — These were sooooo good! I was actually expecting these to taste mediocre (as well as the macarons) but I wish they made these even bigger! The fondant wasn’t too sweet, which was perfect for me. I actually only ate two of these before writing this review but I’m such a huge fan! I’m assuming the flavors are similar to the macarons.
Overall I was extremely happy with my purchases. There was an option for sugar cookies and a water bottle shaped like a bow but I didn’t want those. I wish the packaging or at least the signs had a list of ingredients used for those who are curious about what the flavors are because you pretty much have to figure it out yourself. Also if you have allergies, that’s important too! It would be a waste waiting in line to find out you’re allergic to something. I would definitely visit the truck again when it’s in town! If you’re a HK fan, check this out when it comes to your down. But again, you will be spending $$$$$.

If you are a Hello Kitty fan you must hit the truck when it comes to a town near you! Friendly staff and adorable things!!! I was just sad the donuts were not available.

The HKC Truck came to the Roseville galleria on Saturday!
I was quite excited, the little girl inside came out and had to come to this place ASAP.
I came around the afternoon
HUGE LINE. 30 – 50 min wait?
So I was standing in line and it was almost my turn to order
BUT
I read the sign and MOST OF THEIR ITEMS are sold out. Like wow I waited 35 min in the heat to only find out their French macaroons were sold out.
So I bought 3 PIECES of cookies for 15 $. (Yikes) and a 13 $ coffee mug.
They’re deserts are unreasonably pricey… it looked cute but the quality of the cookie wasn’t amazing.
I spent over 25 $ because I wanted a free tote! Bought a mug and a food item. And once I purchased my items the lady told me that it ONLY has to be worth 25 $ on FOOD items only. Wasn’t willing to spend another 15 $ on 3 pieces of cookies again, so yikes… again.
I’m quite unimpressed with their over priced cookies and false advertisement. I want my money back.
TIPS: GO EARLY!
OR
save your money and time.

Oh dear god, this famous feline is everywhere. Put her face on any product and you’ll guarantee a profit. It was just 3 months ago when Hello Kitty Café truck made its debut across several metropolitan cities. Now, OPI is having a collab featuring 12 new shades, including gel colors, and it’s trucking its way across various destinations within NYC from Jan 21 to Jan 22. Yes, sorry just NYC. The best part is… EVERYTHING IS FREE! Free nail polish, free hot cocoa (you get to choose either dark or pink hot chocolate… yes pink!), and free cookie. No purchases necessary. The only sacrifice you need to make is spending your time waiting on the line in the shivering cold. A sure way to brighten up the end of the week before the impending blizzard of the year!

I bought all the desserts listed on the menu because they all looked so cute! Plus points for presentation!
All were pricey but you’re paying for the brand and for the cute design. As for taste, they weren’t terrible. They were all delicious actually! I have a big sweet tooth and was not disappointed!
Donuts: You get 3. The bows tasted like white chocolate. All good! Just like regular donuts. I would eat these first before they get stale!
Macarons: Raspberry, Chocolate, Passion Fruit, Vanilla, and Pistachio. All delicious! I would eat these first or second before they get stale.
Cookies: You get 3 of different shapes! Designed so adorably. Tastes like sugar cookies.
Cakes: Best out of everything! Different flavors. Blue one is chocolate. Save for last because it beats the other 3!
Strawberry Lemonade: Just like any other strawberry lemonade. Still good! Cup is sturdy enough to be reusable. Decent size.
Minus one star for the long line! I wish they had a better system to help move it along faster. Maybe they could assign someone to take orders from people in line so that they could have it ready at the window.

I love all things Hello Kitty. The owner of the truck is real smart since he knows that die hard HK fans will buy anything.
The truck in itself and its merchandise are the cutest things ever. They have a small menu which consists of bottle water, strawberry lemonade, cookies, donuts, petit fours, macarons, a mug and a shirt. Everything is expensive given the size of the food. It’s to be expected though, since prices for all things Hello Kitty
are inflated.
The food is okay. It taste like mass produced desserts. Truly nothing special about the taste. I’ve actually had better dessert from Costco. I wasn’t expecting the desserts to blow my mind. The food tastes exactly what I thought it would.
Service was friendly. They gave me a sticker… Oh thanks?!? I just bought some stuff out of curiosity and because I’m a HK fan.

Asian girls love hello kitty and finally this feline chose its first food truck debut in New York at time square. Such a cute truck with pinky decoration around! Many dessert type of food were selling here so in order to try all of them, my friend and I decided to purchase different things. I got the mini cake (four pieces) and my friend got the macarons (five Pisces). Also got a small mug as a souvenir! A free hello kitty bag would be distributed if you purchased 25 dollars or more.
Line was long, though not crazy at around 10, when I first got there yet they had not started to sell food. Cards were accepted so no need to rush to ATM to get money. Once the sale started, lines moved quickly.
This truck would disappear after Monday night, I wish there could be more cartoon food trucks popping up in the city! This is indeed a good start.

My girlfriend, niece and I got to the Hello Kitty Café at 6pm. We didn’t quite know where to find the truck once we parked at Fashion Show mall but we were aware it was in the same place it was in August. Unfortunately, whoever posted this event on Unilocal failed to mention the exact location. We had to use Facebook to find out where people were checking in at.
Once we found our way through Forever 21 to the valet area, we were pleasantly surprised to find no lines. Woot woot!
Honestly, the items are expensive, but I was more than happy to spend money on everything. My niece and girlfriend are great bakers, so I was very happy to hear that the cakes and macarons were fresh. I bought the doughnuts, but was too full from our late lunch to have any that day. Both my husband and I had the doughnuts the next day and I’m glad to say that it wasn’t stale or solid as a rock. My husband even commented on how cute the petit cakes were that he didn’t want to eat them.
And I was very happy to see that they had the pink t-​shirts. I believe when the Hello Kitty Café truck was here in August, they had the white t-​shirts. Not a fan of white t-​shirts. I saw two other men working with the mobile café wearing different black shirts. I’m hoping the next time, they’ll have the black t-​shirts.
Per the attendant, because I bought one of everything and an additional strawberry lemonade, I was able to get a second bag. Interestingly enough, my total came out to $ 55. They were starting to pack up by the time we got there, so maybe that’s the reason I received a discount? I shall test this theory the next time the truck is in town.

When cuteness calls, I’m here to answer. I have seen Hello Kitty Café visit town in the past but I was always reluctant to go, scared off by long lines for mediocre desserts shaped like Hello Kitty. On this most recent visit by Hello Kitty Café to Fashion Show Mall in Vegas, my friend and I arrived around 3pm and were excited to see no line!
I decided on a strawberry lemonade and a box of three donuts. I had to pick the most photogenic and reasonably priced items and was happy with my decision. The doughnuts were adorable and I tried them once at least, but I don’t have any reason to go out of my way to try them again. Prices are high, but that’s to be expected.

Okay, I obviously came here by accident as I thought this was the Hello «Titty» Café. Boy was I wrong, but in the end it all turned out well. My wife ended up spending $ 70 which is way less than what I would’ve ended up spending had it been what I thought it was.
In any case, she bought three doughnuts ($ 10), macarons ($ 15), a mug ($ 13) a bottled water ($ 3), a Strawberry Lemonade ($ 4), and a Shirt ($ 25). I admit, all of this stuff is way overpriced, but it is unique and it’s a rare occasion as they only come to Vegas once per year. However, I must admit that all the stuff was very cute. Yes, I said cute.
Once we tried all the goodies we bought, I thought they were meh, not bad but also nothing special asides from all of it looking too cute to eat. So why the five stars you may ask, well there aren’t enough stars in this world to sum up the feeling I get from making and seeing my wife happy. She absolutely loves everything and anything Hello Kitty. The look on her face alone made it all worth it, so shut up and take my money. Okay, now go and make me a sandwich, if you know what I mean. ;)

The elusive Hello Kitty Café Truck visits Las Vegas twice a year (source: truck employee) and when they do, you better believe I’ll wake up extra early –on a Saturday– so that hello kitty can take my money! No regrets! =^.^=
The cutest (& pinkest) Mercedez Benz van with «pimped-​out» bow-​tie rims sets up shop at the Fashion Show Mall, right outside of Forever 21 & TOPSHOP. There is valet parking right in front of the truck stop, or you can do self-​parking in the parking structure directly underneath the truck stop. The mall provides partial shade and there are also benches scattered about the surrounding area. The café is open for business from 10am — 8pm and then they cruise back to their home in Los Angeles, CA. We arrived at 10:30am and the line was starting to get long. We waited about 20 minutes for our prized hello kitty treats. At about 11:30am there was no line at all. They don’t make anything on site, everything is prepackaged and ready to go. Their menu is small with options such as:
Bow tie plastic water bottles $ 3
Strawberry lemonade $ 4
Donuts 3pc $ 10
Ceramic hello kitty café mug $ 13
Macaron 5 pc gift box $ 15
Petit 4 cakes $ 15
Café shirt $ 25
They also had a LA limited edition pink bow headband for $ 30
Everyone received cute little pink hello kitty café stickers while we waited in line. Also, if you spend $ 25+ you’ll get a small reusable pink hello kitty café tote to hold your goodies. I wish they passed out free fans, but I was out of luck this time.
The macarons and the strawberry lemonade were my favorite! The lemonade was perfectly tart from the Meyer lemons and the delicate strawberry purée was super refreshing. The macarons are super cute, rainbow colored, and each one adorned with a red or pink chocolate fondant bow. The flavor matched the color of the macaron, for example: cherry red, vanilla bean white, orange citrus, blue (oddly) chocolate, and I’m not too sure but I think green was green tea. My favorite flavors were vanilla, citrus, and cherry! Also, they offer a surprise Sanrio character face on one of the macarons in every box; in one box I received a Little Twin Star boy «Kiki» and in another box I received My Melody! I’m on a mission to get a box with a hello kitty macaron! The macarons tasted so fresh! I loved how the cookie-​part held up to each bite, without crumbling; the delicate flavored filling was moist and not overly sweet — surprisingly tasty!
Do I feel guilty for splurging? You bet! But it’s definitely worth a trip at least once (or twice in a day in my case!)
PRO TIP: follow them on Twitter to find out their next location & when they’ll be in Vegas again!

Man, those Hello Kitty fans are serious! No joke!
I heard about this a week prior and put it on my calendar thinking I would come early and not deal with a crowd, but boy was I wrong!
I arrived to see a super long line, right at 10am to wrap around the restaurant down the way! Craaay-​zee!
It was nice to check it out and see what is was all about, but to be honest, buying all of the merchandise isn’t worth it, unless your buying it for a child. Plus, their snacks, are more for keeps, not to eat, because they look so cute! Shoot, I’m gonna eat those darn things! Ain’t nobody got time for that!
Oh, the Hello Kitty mascot didn’t even look like the original. What is this? Lol! We still love you tho Ms. Kitty! ;-) and no hard feelings to all you Hello Kitty fans! XO!

$ 10 for 3 doughnuts? But it’s Hello Kitty! I’ve traveled to different countries for Hello Kitty so, when Hello Kitty comes to my city? Shut up and take my money!!!
My friend and I stood in line with her kids in the 100-​degree Vegas heat. Her little boy wasn’t feeling it and had to be taken inside Fashion Show Mall. We were melting but nobody complained and just focused on the cute yummy treats that we’ll be having for being patient. We were given fans and stickers for waiting.
I’ve been to Sanrio Puroland in Japan, Hello Kitty Café in South Korea and Hello Kitty Sweets Café in Taiwan. Sure, those places serve a lot more than this truck does… but it’s a food truck! Don’t expect cute and fancy lattes with Hello Kitty’s face on top, Hello Kitty-​shaped cakes and savory items. They only offer a few things: Macarons, petit four cakes, strawberry lemonade, water in a bow-​shaped bottle, doughnuts, shirts, Chubby Baby headbands… and if you buy $ 25 or more, you get a free small HK Café bag.
The macarons were alright. Their rainbow-​colored minus indigo and violet. The strawberry lemonade was nice and tart. But the doughnuts were better than the ones they have in Sanrio Puroland which was pretty much like a sweet bagel.
We took pictures of the cute truck after we got our sweet treats. Please be considerate of other people and know what you want if you get to the front of the line and take pictures later, people!

Meh is all I can say.
Sure the goodies are adorbs but it was not worth waiting two hours in line for.
Also the sweets were wayyy too sweet. I didn’t finish my macarons or my petite cakes, I ended up throwing them away.
If you plan on spending $ 30 on baked treats, I would recommend going else where instead. Sure it’s cute but it’s not worth the $ 30 FB or IG post…

If you’re a DIE HARD Hello Kitty fan willing to wait in a LOOOOONNNNNGGGG LINE then by all means… GO FOR IT! I must forewarn you though… Prices are OUTRAGEOUS! $ 15 for a box of five macarons!!! Eek! They were good. But not THAT good! I’d much rather wait in line at Ginger Elizabeth or Bouchon! I heard from friends their donuts aren’t that great either ($ 10 for THREE donuts! Insane!!) :(They were compared to Safeway donuts. With a bow added to it… Hmm.: /​
Overall, this food truck is a temporary HYPE. Not worth the long lines or prices! If you MUST buy something to show you visited this food truck I suggest investing in a $ 25 T-​shirt… Then you’ll get a free pink tote to go along with it! :)

Let’s pretend this didn’t have a signature hello kitty bow on everything and judge it for what it was: bow shaped water bottles (okay fine they were cute), lemonade, bite size cakes, macarons, and donuts. The donuts tasted like your average donut at Safeway… definitely not as good as Krispy Kreme. The macarons were definitely tasty, from a first glance it looks like an empty shell but the little filling that’s in it is flavorful. I think it would be a lot better if they had hello kitty shaped macarons (shaped as her body/​head/​bow). Many freelance macaron bakers make them so well, so I would have thought they would have came out with it.
BUTTTTT since this IS hello kitty, it doesn’t matter how mediocre the products were. Throw the HK bow on everything and people will wait hours. Even I fell into that 3 hour wait trap for the overpriced cute goodies. No wonder the Unilocal page says its $$$$ LOL.
Overall, I think the service went well and the workers handled the Santana Row crowd very well and politely. I came an hour before they opened at 10, and it still took me 3 hours to get to the front. It took me 10 seconds to order and received my items in 10 seconds. So the real time problem is: people should know what they want ahead of time so we can make these lines go quicker!

Hahaha the $$$$ rating i.e. «ultra high end»… Hello Kitty would be very flattered and smirking at all the exasperated patrons complaining of the long line and pricey desserts. High maintenance kitty indeed.
I believe this is the first time the Hello Kitty truck visits NorCal, for the Cherry Blossom Festival in Japantown. I can hardly imagine the truck braving through the bug-​infested, windy roads of the 5… Kitty must have gotten a car wash bubble bath because I found it pink, perky, and shiny.
We came on Day #2, arrived at 9:30am (opens at 10), didn’t reach the end of the line until a little after 10:30, and spent $ 40 for 2 boxes of macarons and 1 box of doughnuts – quite a pricetag just because the desserts come with a bow and come in a box that says HK Café.
This Hello Kitty fan club pilgrimage sounds like madness, but priciness and lines are nothing new to SF (fun fact: there is actually a «SF Loves Waiting in Lines» Tumblr blog). Spending $$ and waiting in line for the iconic Hello Kitty Café that will get many likes on Instagram now does not seem unreasonable in comparison to spending $$ waiting in line for the daily Starbucks with an Instagram that awkwardly gets 1 like.
Food-​wise, the baked goods were surprisingly decent – I thought it would taste like fast-​food-​grade formulations of sugar and high-​fructose corn syrup. I had expected the macarons to all be the same with the exception of different food coloring, but they actually had distinct flavors, and I would rank the macaron level on par with La Boulange (overall, Hello Kitty Café dominates of course, because they have bows)
Service was good – friendly and efficient, and there a staff member walking down the line to hand out stickers. The crowd is also nice because everyone stood around politely and waited their turn to get a picture with the truck, the back side of which has turned into a convenient instant photobooth that has sufficient pink and cutesy to be purikura (Japanese photobooth) – just add sparkles.
Tips:
— If you have any kawaii apparel that borders on too embarrassing to wear on a normal basis and/​or large bow hair clips, now is the time to cosplay!
— The doughnuts should come with a «this side up» storage condition sticker… we carried it around vertically and they were smushed by the time we got home. It was sad and simultaneously, extremely amusing.
(Me: «Can I take a picture of these fail doughnuts so that I can have something to laugh at when I’m stressed?)
— Sun protection recommended for the long wait in the sun (I always forget because SF is so rarely ever that sunny). This means sunscreen, hats, and/​or parasols.