Simona’s Bakery

I had previously been discussing cakes with a baker whom I’ve done business with in the past but when he cancelled our tasting the night before I was in a bind. I found Simona’s Bakery through a Google search and called to see if I could schedule a tasting in short notice. I spoke with Jenn who told me that was no problem. I booked my tasting, attended my tasting, signed the contract and made a deposit all in a matter of two days. All of the women at Simona’s are so pleasant and nice. They really made my experience enjoyable and put a smile on on my face. I can’t wait to see the cake once it’s done!
Now the tasting… There are so many options for your cake that it’s hard not to get overwhelmed. I chose 6 different combinations and picked the two that I liked best. My combos were 1) Vanilla cake with German chocolate filling and Caramel buttercream 2) Vanilla cake with pineapples and Almond buttercream 3) Chocolate cake with strawberries and cannoli cream 4) Chocolate cake with mint chocolate filling and peppermint buttercream 5) Red Velvet with Coconut cream cheese filling and coconut buttercream 6) Red Velvet with white chocolate mousse filling and cream cheese buttercream
Each flavor was DELICIOUS and the cake was soft and moist!
I won’t say what I chose in hopes not to spoil the surprise for my guests!
Thank you Jenn and Simona’s Bakery for making me smile before my wedding!

I’ve been disappointed with some of the baked items here considering the prices. One time I purchased an apple crumb pie which was 90.% crumbs. Recently I stopped for a half dozen biscotti which turned out to be burned on the bottom. During the same trip I got some «hard» rolls which were no better than packaged rolls you can buy in a supermarket.

Excellent bakery! Purchased custom cupcakes, cookies and cakes. Everything always come back delicious and looks amazing.

We ordered a custom ship cake for my dad’s 85^th birthday and it was incredible! People in the restaurant were peeking into our private party to take photos and ask where it was from. Then we cut it — and it was delicious! We thought it might taste just okay because all the work was in the artistry but it was scrumptious. They paid complete attention to every detail we asked for. It wasn’t cheap but well worth the price for a special occasion. Some minor customer service glitches could be better (made & waited for appt but was met by someone other than Simona, meeting took place standing at register w/​customers waiting). Otherwise, we were thrilled with every aspect of this spectacular cake! Delicious, beautifully made, delivered to the restaurant!

Cupcakes are the best ever and the pignoli cookies are to die for. Also, had some butter cookies that were delicious. This will now be my bakery of choice. There are no good bakeries in Toms River where I live.

Bakery is good but expensive. Ordered massive amounts of desserts for a work function, a non profit and didn’t even get the slightest discount. You would think after ordering nearly $ 2,000 worth of desserts they would give you something but no. Most desserts were good but one was sugar cookies, thought they would be covered in colored sugar but they were covered in a paint like icing, tasted like chemicals. Basically I would go there for a quick breakfast pastry but not much more.

Guilty Pleasures’ Katie Lee should be ashamed of herself. Even though when I visited this bakery that was highlighted on Food Network’s Guilty Pleasure, did not have the featured Blueberry Compote cupcake available, I sampled 6 others. All but the Cannoli cupcake tasted fake. Now I know what Florian on Cupcake Wars means when he says the filling and icing taste fake. The cake itself was moist & tasty. With so many other cupcake places out there, I won’t spend the price for these cupcakes again. The lime & banana flavors were especially disappointing. While there I purchased an éclair as well, the custard filling was great, the fake chocolate on top was displeasing. Definitely not worth the trip.

I’ve been going to this bakery since it opened back in May 2012. It is my go to place for breakfast items, birthday cakes and special treats for holidays and special occasions.
When you first walk in, you are immediately met with warm smiles from the girls behind the counter and a powerful aroma of what smells like cake baking in the back kitchen or cookies, or maybe both!
There is an endless selection of cookies, pastries, cakes, danish, bread and cupcakes, (which were recently featured on the Food Network !!). If you can’t find something here to accommodate your cravings and sweet tooth, then you have a problem because there is something here for everyone.
For breakfast, my go to is their crumb bun which is made fresh everyday, and if you get there at the right time in the morning, it’s still warm from the oven. If you’re in the mood for a breakfast pastry, then I recommend you try a lemon crumb danish. It is light, delicious and just the right amount of sweet to start off my day.
Their crumb rings are awesome too! I have brought them on long car rides and they always make the trip and they are great to bring to someone’s house for dinner or for dessert! The apple crumb ring is always a crowd pleaser!
The butter cookies that are perpetually being baked and put out for sale are delicious and by far my favorite! I love the raspberry filled ones with all of the festive sprinkles.
If you’re looking for a delicious and unforgettable dessert, they have about 20 – 25 different cupcake flavors available to choose from and drool over. My personal favorites include: Chocolate Mousse and Raspberry, Blueberry White Chocolate, Blueberry Cobbler and Key Lime Pie. These beautiful cupcakes taste just as good as they look and their debut on the Food Network was a spot on depiction of what they are; big, beautiful and just incredibly indulgent. I can promise you they are like nothing else around.
Simona’s bakery is not a satellite bakery and is indeed an independent establishment that I am so lucky I found a few years back! I have been a customer since day one and have seen them grow and am so happy they are doing so well and have made so many people happy with their delicious baked goods!

Their breads are good. This is a satellite bakery to the one in Belmar. The baking is actually done there. Unless you honestly in the morning, you get whatever they have left.
I would like to visit the one in Belmar. Road trip. :)

You can find much better tasting, fresher baked goods at any of the local supermarket bakeries at a fraction of the price. Grocery stores stand by their products, unlike Simona’s. We received a box of cupcakes from a friend. They looked beautiful, but were inedible. Bought some cheesecake last night that was very pricey and it was completely dried out. It tasted as if it had been sitting for over a week. Went to return and they will only give you half of what you paid. WARNING, make sure you confirm freshness before you lay your money down.

Beautiful cupcakes that are delish, fresh and not to sweet. Butter cookies melt in your mouth fresh. Line on a Sunday but worth the wait. Birthday cake was also awesome.
This bakery produces quality products at a great price. Big selection of pastries cream puffs, donuts, brownies too much to mention them all. Great bakery, open till 8:00PM on most nights. Try it you will be a fan immediately.

Sorry. This bakery is extremely overpriced! I bought two cupcakes for my daughter’s first birthday. One for her and one for my husband and I to share. I’m thinking how expensive can two cupcakes be? Over $ 8! and they weren’t even good. Frosting was too sweet and tasted like lard. Never again. Gross!

I want to like this bakery but its just not good! Everything is just oozing sugar cream or overstuffed with some sticky or sugary substance. Pastries are suppose to be light, not fill you for the day. We have been several times and no member of my family enjoys the bake goods and the prices are a bit much even for Sea Girt. The A&P grocery store has better baked goods.

Awesome. Perfect. You gotta go here. We went for French macaroons and they were outstanding. Lots of flavors, all were made perfectly. They change them every day but they had pumpkin, strawberry, raspberry, pb&j, caramel and more. They were awesome and also fairly priced which is rare with those. We also got an oreo brownie and a turtle cupcake. Everything is great and the service was awesome. You gotta go here!

Bakery is not better than A&P down the street. And the people there are much nicer. It’s a shame the shore has to have owners of businesses like this to represent us down here. We strive as a community to be a warm and friendly place. Why would someone who isn’t a people person open a people business?

After getting numerous custom cakes from this baker, my husband’s surprise 40^th was coming up and she was my go-​to girl. After calling the bakery numerous times and kept getting the run around and call back later and she’s busy, I was finally just told cant we just help you??? I was disappointed but I still kept my cool for my hubby but noted the new arrogance to this usually fun and personal experience. I was sent an email to make an appt. to come in and order the cake between a time window. When I called no one knew anything and the whole «can you call back later» game started again. So after 15 phone calls and emails… I STILL HAVE NO CAKE. Lastly, they should understand that customer service is just as important as your product!!! I went to Chocolate Carousel and they were happy to make my $ 480 cake for $ 220!

Two words: KitKat cake; are reason enough to bump this bakery up to 5 stars.
Apparently, my mom and bf had been in cahoots to get my favorite candy baked into a cake for my 26^th birthday. My bf sent my mom a recipe and my mom took it over to Simona’s who said she could make it no problem.
It was such a surprise and a highlight to the whole celebration! The cake looked beautiful and tasted indescribably delicious. I was dipping the KitKats into the chocolate buttercream and cannoli filling. It was pure heaven. I will be counting down the days til the next one!

This place smells like heaven when you walk in!
They have at least 5 cases of cupcakes, breads, cookies, pastries and cakes.
They had every cookie you could ask for — including the lace cookies, which are my fave.
I hear they make custom cakes and wedding cakes.

It’s about time a good bakery opened up around here! super friendly service. Their blueberry muffins are fantastic. Don’t miss the mint chocolate chip cupcakes!