DNA Cycles

Who sells a $ 600 bike with a bike lock that doesn’t work? Seriously. I spent $ 600 to have a bike stolen weeks later.
Plus, these guys are really complacent. They don’t seem interested in anything going on in the store or being accountable for selling a bike lock that doesn’t work.

So, you say it’s a «man’s world». Well, not if you shop at DNA Cycles in Phoenix. Before I go into my story, let me say I’ve given this store a fair amount of business, with mixed customer service. Some has been great. Some has been horrible. I went into the shop in Nov of 2014 to buy a new road bike from them. I got such an ‘I’m superior’ attitude (that is often found with 40-​year-​old men that still sell bikes for a living) that I walked out of the store and bought my bike else where.
This time I had to ship a wheelset I sold on Ebay. I’ve always walked into a bike shop, asked them for an old cardboard box, and they were more than happy to find one for me. On this occasion I sent my wife to the shop to grab a box for me on her way back from the gym next door. She returned with one and told me how nice they were at the store. How they showed her to the back where a bunch of empty boxes where and asked her, «how many do you need?» I needed two, but she only grabbed one.
I returned less than an hour later to grab a second box. When I told an employee what I needed and why, he said, «we don’t give boxes out. We only provide them to people that need to ship stuff they sell online.» I told him that’s exactly what I needed it for. He then changed his tune and said, «we only give them to people shipping whole bikes.» I went back and forth with him for about a minute and figured out he wasn’t giving up any of the boxes he was about to toss in the trash.
Before leaving, I chuckled and let him know my wife walked into the store not 45 minutes ago and was told she could take all the boxes she needed. I guess when you are female, attractive and wearing yoga clothes, the service is AAA at DNA. If you’re an average looking dude, not wearing yoga pants, it’s a whole different story. After I said that, the employee just sort of looked at me. I just gave him a ‘nice doing business with you. .. I won’t in the future.’
Customer service is truly dead. .. unless you have boobs and a pair of yoga pants on. .. at least at DNA. There are lots of super friendly bike stores in town. Go to one of them, because this is not one.

Don’t go here. I have used this bike shop off and on for over four years and it has deteriorated to the point that I feel compelled to warn others away. The service stinks. They kept my road bike for 10 days for service and kept putting me off when I would call to see if it was ready. Most bike shops worth their salt will try to turn your bike around in 3 – 4 days MAX.
I also had a“guaranteed” bike fit with them last spring and when I called back for some «free“adjustments, they said the fitter was no longer there and they didn’t have a new one. So much for «free adjustments.»
Bottom line: they could care less about your business. Take it somewhere else!

I walked into this place not knowing anything about bikes. They were super helpful and spent a lot of time with me explaining the differences, riding different bikes, etc. I didn’t buy a bike at that time but I went to visit three other places. DNA was by far the most helpful and knowledgeable. i decided to go back and buy the bike from them. The one year of free tune ups has proved useful as I’ve been getting quite a bit of use out of the bike. There location made it easy to test out bikes (huge parking lot behind the shop). Overall, very pleased.

Just leaving this store after spending 20 minutes there. My boyfriend and I stopped by because we are trying to purchase our first road bikes. We were barely greeted and not one of the associates even attempted to help us or ask if we had any questions. Kind of disappointed. We are so new to the cone pt of road biking, and when you are preparing to spend thousands of dollars, it really would have been nice to receive some knowledge and service, sizing, etc.

I took my Roubaix SL4 Comp in for a tune and to have aero bars installed on Monday morning and was told by Craig that it would be ready by Wednesday morning which was perfect as I had a long ride set for Thursday and Friday morning. When I went in late afternoon on Wednesday, I was told that it hadn’t even been started yet and that it would be ready for sure Thursday morning… no apology… nothing. When I vented frustration, I was told I could take it with me now and bring it back next week.
So instead of driving all the way on Thursday afternoon at 4 pm, I called and was told by Andy that it hadn’t even been started yet… WTH? He promised it was next in line and that I should call around 6:30 pm to be sure it’s ready (DUH). When I called at 6:30, I was told it would not be done tonight… shocked. Andy then told me he understood and was sorry. But also said it was their busy season and they have to take care of their customers who walk into the store. I said «dude, I am a customer too who just spent $ 4k+ on a bike and now that you’ve sold me, I am not important?» Andy said «I’m not a tech and we are down 2 techs right now so I can’t work on your bike». He apologized again and said he would out me at the top of the list in the morning.
So 5 days of frustration, 2 days riding my back up bike, $ 325 for aero bars that might or might not be installed and the crappiest customer service ever and now writing this review on Unilocal,on Google and anywhere else I can including inside the 2 bike clubs I ride with on a weekly basis.
Based on other negative reviews here, it is unlikely that I will get a response from management as they are comfortable with road and off road junkies running a retail bike shop… there are a lot of other shops in the valley and I am disappointed that I wasted my time and money at DNA.

Friendly service, one fellow named David very knowledgeable about local mtb trails. Will be my go to cycle resource in the Phoenix area.

Came in about a month ago and (who I believe to be the manager) Craig attempted to help me and failed miserably. I came in wanting to start riding and had tons of questions and I left more pissed off and confused then when I walked in. He has zero knowledge of the business and if he does he just wasn’t paying attention to me and could have cared less to help me.
For a new customer you think that would be all over a big sale but not here.
refuse to return unless under new management and owners.
I cant recommend this place.

Arrogance and attitude do not make a good business model. After five visits over the past year or so, we will not return.

Let me start out by saying I know ZERO about bikes. I just moved here and I’ve seen a ton of riders so its sparked my interest. I walked in here today and told one of the employees this and he answered all of my questions. We talked for 30 minutes and I told him from the start I wasn’t buying anything today and he still answered everything I asked. I also found out they don’t work off of commission so they’re not constantly harassing you to buy. For this reason, I will go back and I will buy a bike later this week. If you’re a first time rider don’t be intimidated, these guys are looking to help. Also, your first year tuneups are free.

Awesome Customer Service and fair pricing!

This place is awesome. I have been racing road bikes and doing triathlons since I was 14 and I am now 23 so I have been around bikes for quite some time now. I am a Category 3 Road on USAC in California and I also raced Collegiate Category A for UCSD. The guys at DNA Cycle are very helpful and understand what needs to be done and how to do it properly. I have a Sram Red Quarq power meter that stopped working and needed to be sent in to Sram Headquarters. The guys at DNA Cycle took the crank off, put it in a box, and had me on my way. I would definitely recommend this place especially to any one who has a Specialized bicycle.

I took a chance with DNA since they were close to my work and I needed some work done before I went out to SF for AIDS/​LifeCycle.
I figured that they would be more accommodating than Landis, since Landis can be busy and I needed rush work. (I procrastinate a lot.) I wasn’t wrong and they were able to fit everything I needed in on schedule.
They were also able to squeeze in a fitting with Jon. I was open to suggestions but I didn’t think I was sized badly, boy was I wrong. Let’s just say I have knees made of iron because I should have blown them out with how low my seat was. At least this explains why doing a 1.4 mile hill at 11% grade was harder than expected. I got hooked up with a new post and seat, and my clips were adjusted.
This was my second year doing the 545 mile ride, and with my new fit this year I was flying up those hills like they were nothing. Woot!

Have to say, I am pretty impressed with this shop.
I am normally a fan of the «mom and pop» or single store front bike stores. DNA Cycles has three shops around the valley, which made me hesitant to think about shopping there. Call me a snob, call me an elitist, but that’s just been the way I’ve done things for a long time.
Fast forward to last week. Its raining, I want to go ride, but I don’t want to trash the inside of my new FJ Cruiser. This meant I needed a bike rack.
In case you haven’t been rack shopping (sounds like trying out new strip clubs or looking for a plastic surgeon, but I digress) racks are expensive. I didn’t want a roof mounted tray rack, I have a bad habit of driving into overhangs, tree branches, or not mounting them properly, having them buck straight up into the air while driving down the road in New Orleans, etc.
So I was on the hunt for a Thule T2 rack. Average price: $ 439 plus tax. Now I don’t like paying full price for anything, I couldn’t afford all of my hobbies if I did that. I found it online at Performance Bikes, but I truly loathe dealing with Performance. So I started calling around, found a few of them in town, but no one wanted to match the $ 399 I found at Performance.
To me, this was BS, and I wasn’t about to stand for it.
I remembered DNA Cycles was up in N. Scottsdale, so I thought I’d reach out.
Got in touch with Leslie up there, and he took care of me. Matched the price, built the rack, even installed it into the hitch on my truck and taught me how to use it. I praise this guy highly enough. If all customer service was like this in the bike industry, there would be no online bike part shopping.
DNA had the deal I wanted, hooked me up with what I needed, got me back to the trails. Couldn’t be happier. Thanks guys!

DNA and Josh are awesome !!! Only place I will be taking my Specialized Hardrock.

Awesome shop. I have purchased 3 bikes there, and have referred several friends as well. The friendly and knowledgeable staff is patient and thoroughly looks at your needs to get in you in the right bike. From serious triathletes to entry level cyclists they take great care of their customers. I have never had an issue with service, and they are genuinely concerned about your satisfaction.

Love this shop… They use my name every time I go in there, have helped me out on several occasions with small repairs when I have just walked in and when I took my bike in there for a tune-​up they made it sparkle. Bottom line, the whole team is incredibly helpful and a pleasure to do business with.

The guys here are very knowledgeable and helpful. I’ve never experienced attitude or rudeness and have been in the store waiting for some minor service and seen many people come and go and all were treated quickly and with a friendly attitude. I bought my tri bike from this shop and my mountain bikes from another DNA cycle shop.
They don’t try to upsell you and fits they do on the new bikes are awesome. I had a couple of items I ordered and they were there in just a couple of days.
This is a great shop.

So I bought a new bike from DNA one week ago which I payed $ 650 for. I got two flats the same day not riding the bike hard at all. I bring the bike back and say hey can you help me out. Well I end up getting charged a extra $ 50 dollars for tubes. I understand they are in the business of making money but c’mon don’t think you could take care of me on this first problem! Not only will I not be going back, but I will make sure to tell anyone I ride with what had happened and to not use those guys. Great relationship building DNA and now you have one more person out there to say you suck, cheers.

Been here many times for parts and service on bikes I did and did not buy there. Never a problem. Always good service. I would highly recommend them. (BTW, there is no Unilocal category for bicycle dealer/​service which is why I was forced to click on BIKE RENTALS, which I doubt they do)
I did buy a Specialized Sequoia road bike from this store, service has always been great. This business has demonstrated to me that they want my repeat business.