Simayof

Love Love Love these guys! Sarit and Zack are amazing and they did a wonderful job with my wife’s and I’s engagement rings and wedding bands. They are both sweethearts and have great diamond selection and deals. Can’t say enough about them! will definitely go back for future items as well as refer anyone I know!

I strongly recommend that you avoid this store and its manager, Zack Namer, at all costs. We went to this store to have my wife’s wedding ring set resized, and several months later we finally had two of our three rings back. The engagement ring was still being held by a New York jeweler because although Zack agreed to pay that jeweler to do the work Zack refused to pay for it when the time came. Of the remaining two rings, one of the rings badly misshaped itself into an ellipse. And the other has a portion of the band made with a cheaper metal than the platinum that was there before Zack got involved. Zack and Simayof were exceptionally poor at communicating with us throughout this process. Speaking with Zack required calling 5 or 6 times and never having a call returned. Despite these egregious problems in workmanship and customer service, Zack continues to ignore our requests to make this right. It’s appalling. There are plenty of other reputable jewelers. Save yourself the hassle and get a better quality product elsewhere.

A great family run jeweler in Union Square. They really took the time to explain to me about diamonds, rings, pave, custom settings, etc. I felt like they went above and beyond for what I originally wanted and really laid it all out in detail. Super-​friendly staff. I will recommend all my friends and family here in the future!

This is second time we are getting my dream diamond rings. Sarit and Zack did an amazing job on my 15^th anniversary ring. I am such a detail oriented person and they delivered above and beyond! She really listens and treat us like we are the only customer. She made it on time before Christmas Eve and that was beat my Christmas ever! Thank you so much Sarit and Zack! We will recommend to all my family and friends!

Zach and his wife were amazing!! I had been looking for a year and ½ for my 20^th wedding anniversary ring ‘UPGRADE’. My husband warned he was going to pick out if I didn’t. I had a idea of what I wanted but had not been able to find it. I met Zach and explained what I was looking for, he re assured me he could create the ring of my dreams. He had a 3D creation made up and it perfectly captured what I was looking for! He took a lot of time explaining and teaching us about the different diamond grades and choices. He was very helpful to suggest not only the Upgrades that would be desired but the upgrades that we would not even notice — saving us a lot of $. He even warned against replacing my current wedding ring diamond stating ’”you wouldn’t be able to SEE the difference” after my husband requested. My Ring turned out Amazing !!

Great experience. Andrea and staff were very knowledgable. Looking at bands and earrings and loved the variety to choose from. Excellent. Thank you and be back soon.

Awesome work, beautiful Family run and we look forward to many years with this family as our jewelers. We spent over 3 hours here looking at rings and bands. Love this place! Back month after month.

If I could give less than 1 star I would! My husband and I had the absolute worst experience here and want to warn everyone not to trust this jeweler to sell or make you anything! We tried several times to have our wedding rings remade and the last time were told the rings were what we ordered (even tho both were wrong) and that we couldn’t get a refund!!! BUYER BEWARE!!!

I can’t thank Miss Alex enough for helping me find the perfect ring! (I had literally been searching for 2 years) She was very sweet and made sure that I got my dream ring sized and ready in time for my wedding in France. I can’t wait until my best friend ties the knot so I can send her to Alix :)

I loved working with Lynn! I was looking for an a birthday gift for my Mom. Don’t know if any of you guys out there experienced it but it can be intimidating buying jewelry for your Mom. Lynn helped me narrow down my options and just by me describing my Mom and what she likes– Lynn was able to come up with excellent ideas. She certainly made the whole buying jewelry experience fun and I am looking forward working with her and Simayof in the future.

Lynn is amazing. When my fiancé and I started looking for engagement rings I didn’t know what I was looking for. I had an idea in my mind but was not able to find it in any of the jewelry stores that we visited. Lynn was so patient with us. She took the time to listen to me and understand what I was looking for. She then went ahead and produced a computerized 3D modeling for me to look at and make the necessary changes. After that she produced the wax and I was able to make the changes that I needed. This was such a wonderful experience. I was actually able to design my own ring with an expert and bring my vision to live. I was told that the whole process will take about 8 weeks and Lynn was able to deliver my ring within 6 weeks. I am so happy. I had such a wonderful experience, no pressure and I truly felt like someone was finally listening to me. This was a truly unique experience and we will definitely purchase all of our jewelry from Simayof.

My husband bought me a special ring from Simayof. The ring was a tad delayed, but Zack made up for it by going above and beyond. Not only is the ring stunning (I can’t take my eyes off of it), they delivered it to our house on a weekend with flowers, Godiva chocolates and a sterling silver jewelry box. We bought my engagement ring, both of our wedding rings and two special occasion rings from Simayof and we’ll never think of going anywhere else. Just passing by the store makes me smile.

First of all I want to say that I get the best service I ever had in my life! Me and my fiancée were choosing an engagement ring over there at Simayof store and lovely sales representative Alex helped us choose the right one and she has been so much helpfully and explained us everything to the details.
We been to the many stores around but didn’t feel so much comfortable and trustworthy like over there.
That’s why we chose to get our engagement ring over there and to engage our selfs to them !! :)
Thank you very much all of you ‘Simayof’ you are the best and will be keep coming over there for many years to come. Thank you for making us so happy !!
You are the best and will recommend everyone to come to that magic lovely place.
Slava&Tom

DO NOT GO HERE! I bought a ring for my (now fiancé) as a token before we shopped for the engagement band. Daniel who sold me the ring told me that if it didn’t fit perfect, to send it back and they would either resize it or make me a new one. It has been over a month since I’ve shipped it back to the store because it did not fit. Its also been a month of me calling every day (getting voicemail), getting in touch with someone who has zero information and keeps telling me they will call me back. NOONE has called me back. I have told them I do not want to do business with them any more as this has been the worst customer service I’ve ever dealt with, and they said the owner would need to call me to confirm the refund. No Call back again. Every day I am trying to get in touch with them and it’s impossible. DO NOT GO HERE. IT WILL RUIN YOUR JEWELRY SHOPPING EXPERIENCE.

I was told that I would have my wedding band in 2 weeks, maybe one. One week passes… No update… 2 weeks pass… No updates. I finally come in… They say it will be in a few more days. I come in again. A few more days. I come in AGAIN… More days. Finally, TWO DAYS before my Wedding, they have the ring. I was so frustrated with my experience and would not recommend to anyone.

Horrible service. they promised to deliver our wedding bands in a few days. Instead, they didnt come until more than 2 weeks later. and before that we didnt get any update in the first week, the second time, they said they called me and left a message, but I didnt hear anything in their voicemail.

When my wife and I bought our rings at Simayof over 10 years ago we were told that we would be taken care of. Since our first time there we have upgraded the diamond, added gold to a ring and had numerous cleanings, re-​etching, plating, polishing, etc. without any issues. We have spent thousands of $s there and after today we will not be spending another penny there.
My wife went in to get our annual maintenance done on our rings. She was told by the sales associate that it would be $ 25 per ring. She asked to speak to the manager who was on the phone and just kept telling the associate it was $ 25 each. The associate said Simayof was under new management. If the new management is going to do things differently and not honor the way things used to be done they should change the name of the store and or change what is stated on their website, «We also offer lifetime polishing, cleaning and sizing through our retail stores at free of charge. Please e-​mail
for details.»

This is a seriously well-​deserved review! My now husband proposed in 2012 without a ring, as he wanted me to choose one I really liked. At first I thought that was a little odd, but after a visit to Simayof I was excited to pick my engagement ring myself.
We knew absolutely nothing about diamonds and I had no idea what type of ring I wanted. We worked with Sarit and she was fantastic. She was very patient with me, allowing me to try on every style of E ring in the store. Once I decided for a round diamond my husband visited Simayof again and worked with Sarit on the diamond. My husband said that she brought in a ton of different diamonds for my husband to look at. The one my husband chose is the most stunning diamond I’ve ever seen. Beautiful clarity and color and perfect symmetry, so the diamond does nothing but sparkle. Sarit knew my husband was very particular and spent a lot of time tracking down the perfect diamond.
Overall, I couldn’t be happier. It was such a great experience working with Sarit. We never felt any pressure to purchase and always felt like Zack, Sarit and the rest of the simayof staff were happy to educate us every step of the way. We also bought our wedding bands at Simayof and my husband got me a beautiful pair of diamond earrings on our one year anniversary :) I would highly recommend this shop for an engagement ring or any jewelry purchases. It is definitely nothing like some of the questionable shops in the diamond district!
(They check and clean the diamonds on the engagement ring, wedding band, and earrings every 6 months for free!!!).

I don’t have too much to say about their engagement rings. They have a small collection but apparently they can custom make anything. They basically told me they are a place where dreams come true for any ring– as long as you can imagine (and afford) it.
Unfortunately, when I went ring shopping, the experience was so overwhelmingly negative that I could not focus on what they really had to offer. The person helping me was clearly sick. I’m not germaphobic, but the constant sniffling every three seconds (I kid you not), coupled with the fact that I had to ask her to see each ring– completely grossed me out.
Feedback to management: In an industry where your workers touch things that consumers directly interact with (and most of the time several rings/​jewelery), they really shouldn’t be sick. I cannot imagine how many people this one worker is responsible for also getting sick.

Zack is the best dealer and cutter. They have been very helpful with all my questions. This is the first time I’m doing this so I am considered as a beginner. Every one here has been helpful and super informative. I felt like I learned and got a crash course.
Buying diamonds 101:
Size?
Color?
Certificate?
Dimensions?
Inclusions?
Details are of importance.

Mixed feelings about these guys. We recently went in to buy my wedding band (a replacement for the cheaper plain version I’d been wearing for 5 years). They were really helpful, gave good recommendations on what would match my engagement ring, and seemed competitively priced so we placed an order.
Have to say their follow through isn’t great. We knew it would take a little while to source the diamonds, but we had multiple excuses and delays and had to keep calling back. After getting the ring, we got told the valuation wasn’t ready, but «oh it takes 10 mins so I’ll do it for you next Tuesday and email…» a week and a half (nearly) and a few phone calls later I walked in to the store and they did it in front of me (so nothing had been prepared it seemed).
We ended up getting an independant valuation and luckily they were pretty close to the value. Aside from the diamonds being of a mixed grade with a couple much lower than what their minimum specified, and they double stamped the platinum so the valuer took the ‘lower’ quality — overall am happy with my band. Just glad it matched what we paid, but probably won’t go there ever again.

Came here with my gf just to browse and ended up getting my engagement ring! Leila and Zack were awesome. They were kind and listened to what I wanted without rushing or pressuring us to BUY NOW which was the treatment we got just a few doors down. Engagement rings are a big investment and you dont want to feel uneasy or forced to purchase so speaking with these two made it super easy to shop.
Leila spent alot of time with us showing us different cushion cut diamonds until I found the perfect one. We were in the store for maybe 3hrs or so and they didn’t show any sign of impatience. Zack finalized everything with my gf and this is when I start getting the butterflies! Leila gave me a glass of water because she saw how anxious I was getting =] When all the paperwork was done, Zack offered my gf and I a drink at their bar and congratulated us!
If you are planning on getting an engagement ring or any fine jewelry soon come here and ask for Leila or Zack. You won’t regret it. Im very happy with the service and can’t wait until my ring is ready! Thanks so much!