Goorin Bros.

Wonderful old school hat shop. Lively folks and lovely hats. Stepping into the last century when you enter their flagship shop in North Beach.

First class service coupled with a great products to meet everyone’s needs. Tera, Kelsey and team were great helping us. We found four hats that met our four individual needs. Walked away super happy!!! Thanks

I just visited this shop to pick up a couple of flat caps. Tara was incredibly helpful in working with me to look at a bunch of hat options, providing some adjustment to the ones I selected, and showing me how to care for them.
This is a great shop with many different styles to choose from and the people are nice, knowledgable and helpful. I’ll definitely come back for future purchases.

They lost my hats… plural. «So, why 5 stars?» you ask.
1. The hats are quality. I’ve purchased my hats at Goorin Bros for years. My collection is big enough I have to cycle through to make sure they get wear time. Though I don’t think they all look good on me, the quality is great and they always have new stock.
2. The customer service always comes through. Though the help has been hit or miss from time to time, the hits are so great that it’s easy to overlook the miss. For instance, I took two of my hats in for cleaning. Time quoted over the phone, 45 minutes depending how busy they were. Time quoted in the store, a couple days. Three weeks later I call up and they didn’t know where my hats were, but were on it. Actually on it and showed it.
They really know their hats. My hat vocabulary is limited and based on my poor description they named about 5 different hats it could be and helped me narrow it down with some simple questions. Within an hour they called back, they had found the first and were in a search for the second. When they couldn’t find it, they invited me in and suggested I pick out the hat I liked the most. As it turned out, the employee that took my hat in store was no longer an employee and had left a mess to sort through.
As I loved the missing hat, and my wife had bought it for me, I gave them one last tidbit in a desperate hope. ‘The had was severely soiled from the snow.’ Sure enough, that was the clue they needed. It had been place in the damaged pile They kindly asked me to give them some time with the hat and asked that I give them one more day.
The next day I arrived to find my hat good as new and they treated both hats with their Raindri spray. Explaining the damage had been from the hats natural reaction to being damp. They also gave me a can of the spray to take home. Never was it mentioned or suggested that I would pay for anything and the apologies were multiple and sincere.
The 5 stars is mostly about how I was treated. The situation sucked, but it was the personal and professional treatment that I appreciated most.
Thanks Ladies! Love my hats!

I love hats fedoras and this place is like heaven to me! customer service is great they know there stuff !!! The interior to the stores are all awesome they have this relax welcoming feeling. Some of the hat like the one made in China I think are alittle over priced beside that They have a great selection of caps beanies fedoras!!!

I love this shop. One of those reasons is because I feel the staff are always friendly and helpful.
This review is for experiencing and witnessing exceptional customer and store care by Tara.
My boyfriend and I went in last night 30 minutes before close to pick up a hat I reserved. It was pretty busy and Tara was working this 2-​roomed store single-​handedly with a great attitude and lots of courtesy. She acknowledged all customers and their patience as she helped others; and she did her best to give each of us her undivided attention despite all of us pulling her in different directions. I did not witness her skip anyone, forget anyone, or mix up anyone’s request. When a homeless man came in and started talking to anyone that would hear him, Tara engaged him with a smile and genuinely kind conversation as she guided him outside the store and away from customers.
She took everything in stride despite having to stay late to finish up with those of us who made it through the door before closing. She did not rush us and made sure each of us got exactly what we were looking for.
I used to work retail and I know how grueling such a situation can be, but she handled it like a rock star. It’s so rare to see such dedication and friendly professionalism nowadays in the retail world.
We will be making this our preferred Goorin Bros. location because of this experience.

I stopped by to purchase a hat on the last day of my vacation. A young woman who introduced herself as Tara assisted me. She was wonderful in her demeanor and knowledgeable about the care of not only the hat I purchased, but one I already own as well. Delightful shopping experience.

This place is so much fun. I love to play dress up and try the hats! I have been buying their hats for years and I know they are quality made but SOME of them are made in china and its hard for me to spend that kinda money knowing where they are made. I feel as if they have gone way up in price. Either way, it’s a great place.

Have been to the store in Berkeley but the selection here is better. Most of all n both locations the people have been amazing. I highly recommend this store.

Goorin Bros. is a lot like Target in the sense that you walk in for one thing and leave with more than you originally intended. I basically walked in to buy a Father’s Day gift for my grandpa and ended up eyeing a floppy hat that I absolutely wanted (i.e. needed) in my life.
Tara was awesome and helped us pick out a gray flatcap for my grandpa completely based on a picture I had of him on my phone. We ended up buying him a large and it was the perfect size and he loved the color.
As for me, I’ve never really been a hat person but for whatever reason, this floppy hat spoke to me and I just had to have it. After going back and forth, trying it on, putting it back, trying it on again, and convincing myself that floppy hats just weren’t my «thing,» I surrendered to the hat gods and bought it. Best $ 55 I’ve spent in awhile and totally worth it. I’ve gotten tons of compliments on my hat!
If you’re in need of a gift or want to find a snazzy hat for yourself, look no further than Goorin Bros.

Tall Tara was amazing. My aunt and uncle were visiting and we bought 4 hats from her. She made the whole experience a delight. Make sure you check out the Thursday happy hour. Thanks again Tara!

When in San Fran please stop at Goorinbros. It’s such a treat to treat your head to a hat. Great service, great time, great tradition.

Now that is a hat store.
Nicer hats to the right, daily wear hats to the left, but even the cheaper hats are well-​chosen. And while some of you may scream «HIPSTER!» and run when you see someone half your age (the guy helping me was, in fact, half my age), get over yourself and listen. They know hats, they know heads, and they probably have a better idea than you do about what will work, BUT they listen to and respect everything you say and won’t try to get in your way. It’s exactly what you want in a hat store (or any store, for that matter).
In my case, I was looking for a straw pork pie that wouldn’t scream «Heisenberg» and fit my outrageously large noggin. Done — in two price ranges. I bought the $ 50 one today (a bargain for the quality) and I’ll be back for the $ 150 one later. And while I’m not a Fedora guy (they just look all sorts of wrong on my bald head, especially if I’m dressed down), he suggested I try on a straw Fedora with a very mild pinch and non-​aggressive brim, just for fun, and it actually worked. I didn’t buy it today, but I would have worn it. Nice call. I’m looking forward to checking out the LA stores when I get home.

the hats are delicious here.

I love coming in here.
The shop is artisan & professional. It’s elegantly cool, & cooly elegant. The vibe is «we may be pretty stylish & kinda swanky, but we’re too cool & easy like Sunday morning to get all caught up in it.»
These guys & gals are serious about hats.
I always think I need another fedora; when in actuality I really don’t. So, most recently I purchased a stunning hat called Mrs. Franklin in the color natural. Love, love, love. My hat hostess was Tara, & she definitely knows her stuff & what works. She paired the Mrs. Franklin w a scarf that was a gorgeous shade of coral. What clinched the 5 stars is that, once I told her that we were on our way to coffee & then brunch next door at PT, she said she would treat my new hat w weather protectant & it would be ready for me when we were done. Just in case I want to wear it later. What a rockstar.
When I returned to pick up my lovely new hat, my hat host, Jeffrey, was also a rockstar. Extremely personable & informative, just like Tara.
They even give a neighborhood discount.
I love coming in here.
5 stars.

Searched everywhere for stingy brim found heaven. Great hats great service check this place out all styles!

We love their hats and loved today watching the Ralph Lauren shoot in the hat shop pretending it was New York since the weather there isn’t cooperating.

I got a really cool newsboy hat here. Great customer service and great prices. I would highly recommend this little gem of a store.

Great old time hat store and very helpful assistants. Replaced my lost and worn out fedora with a new one. Reasonable prices.

Great service great hat! The feather bar has a lot of beautiful choices. Overall lovely shopping experience.

Second time visiting this Haberdashery. Having a stylishly wonderful time.
Bought my first Goorin Bros. a year ago.
Today I got another wonderful product with the same high quality and wonderful service.
Thank you to Andrew & Michelle.

Very expensive hat shop but so worth it. My hubby and I ran into this shop while we were visiting San Francisco. I was thrilled to see Goorin Bros. since one of my favorite fedora hats is a Goorin Bros. hat that I had purchased of Karmaloop. They have quite the selection for men and woman. We bought our hats as a souvenir from SF for our anniversary. The service was exceptional. They were close to closing and they did not hurry us out. We told them it was our anniversary and we did a cheers’ after the purchase. Best Hip in-​style Hat Place in SF hands down. I wish there was one close to us but I’ll have to settle for purchasing online for now.

Great service, cool hats, a San Francisco tradition. I love local small businesses and I especially love shopping while sipping on gin and tonic.
Carlo helped me (while I was in a drunken stupor) and picked the perfect grey fedora for me.
Me likey

A lot of people are suckers for shoes. My weakness is hats.
Anyone who knows me knows that I have quite the hat fetish. Granted, if you had my hairline, you’d invest in hats, too. Goorin Bros. was where I purchased my first Fedora (and you never forget your first). Ten hats later, I’m still coming back to this tiny North Beach store to add to my collection. Whether you’re in the market for a fedora, a derby, a porkpie, or funky baseball cap — Goorin has it all. Most of their hats are under $ 50, and they have plenty of sales throughout the year. I’ve seen other shops around town that sell similar quality hats for over 100 bucks.
Goorin’s staff is always friendly and helpful without being overbearing. There’s nothing worse than being hounded by a salesperson who just treats you as another commission. You need time to pick out the right hat. After all, picking a hat is a very personal thing. You can try on several different styles and sizes before you find the right one. And when find that perfect hat for the shape of your head — man oh man, it’s a beautiful thing. You walk out of the store feeling and looking good.

Oh boy, this place is bad if you’re trying to save money. Don’t come in here if you are. If you are going to come in anways, I would say hide your pocket book or give it to someone else to hold and tell them do not give it to you no matter what.
If you have ever thought about getting a hat (other than a baseball cap (they have this too but with more style than the typical)) and wasn’t sure, this store is for you. They have a bunch of different style hats for you as well as finely crafted custom hats. They could also alter it a little if needed to make it fit you better.
I wish there were more hat stores like this around. I know they have an online store, but there’s nothing like trying on a hat personally and seeing how the hat adds a whole new different character to your look. I guess I’ll just have to make a trip out to SF.