The Trek Bicycle Store of Santa Rosa

David was extremely helpful getting my man his first real bike. He walked us through everything and answered all of our questions with confidence. The place has awesome coffee ladies as well! He helped us chose a helmet, sized the bike, and all kinds of other stuff as well as finding us a coupon to save us money. Thank you!

I’ll keep it simple. I walked in and was completely ignored as if I didn’t even exist for around 5 minutes. I left and will never return. Also, anytime someone at Annadel or on the road inquires about where to buy a bike, I’m sure to tell them to avoid this place. Just go down the street to the professional bike shops, they’ll greet and help you immediately.

This bike store locally owned by Bret and Molly is the Best. My husband and I have bought 4 bikes from them and are totally satisfied with the bikes and the service.
They have knowledgeable and skilled staff and a variety of types of bikes, every thing from Road, and Mountain Bikes to Cargo Bikes. They take time to help you find the right bike for you and let you test the bike. They even have a coffee
One very important thing for a cyclist is having the correct fit to have your body aligned for pedaling efficiency, in the most comfortable position that is the best for pain-​free riding. Bret and Phil are experts in this. I love the extra help they are willing to provide.
Now RKTO coffee is inside too.

Not sure why these guys have so many good ratings… maybe I just hit a bad day, but my service was terrible. I walked in and wandered, obviously clueless for about 5 minutes. No one said anything or asked if I needed help, though at least three employees who weren’t busy could see me struggling. Finally approached an employee to ask for help, and was given a very lukewarm reception. Got the product I needed and it was okay, but overpriced and very mediocre performance. Fortunately there are other options around here! Thanks for driving me to a much nicer bike shop just up the road.

I’ve used this store on several occasions for purchases of peripheral gear but not bicycles.
Bike Parking /​Thieves:
Do NOT leave your bike unattended outside without a U-​lock. Lots of bike thieves in the area. Santa Rosa Police just arrested a bike thief who stole a bike from them by fraudulent VISA.
But, yes, there are racks outside the store.
Employees:
Its employees have been well mannered and helpful. As I see one other review stated, «There are no attitudes here» … and I agree.
Store Appearance:
The facility is clean, well lighted, and fully stocked.
Food:
If you can believe it, they just installed a «café» with coffee bar. Not sure about that idea
but if you like it, there you go. The store also sells the usual array of protein bars, etc.
Parking:
The entry to their parking lot is to the back side of the store, but they do have a parking lot.
The front street isn’t easy to find parking. And there is a (fee) public parking lot across the
street just south of them, too.
Prices:
Well, prices are relevant to your income. I just looked at a Mt Bike they had on display for $ 5,500. To me, that was expensive. But not necessarily to you.
They’re not the only bike shop in town, but they’re one that is worthy of your time.
Photos:
The photos I’m looking at that supposedly are linked to this shop here on Unilocal are NOT showing the Trek store. A massage table? LOL. The store appears the same as any bike
store from the outside and inside too. Bikes, gear, tech-​repair shop, gear. NO massage tables. And no electronic training systems with video displays, either.

Thanks for the help. Trek helped out at the recent Tour de Fox. One mile in, I came up flat. Went back to the start and Trek fixed me up so I could do my 30 miles. I was riding my 29 inch mountain bike. They were ready for road bikes and had to improvise. Well done, got me thru the ride better than my legs did.

All the Guys and Gals down at the TREK store are awesome. I wanted to ride over the weeekend and my rear wheel was cracked at the spoke entry point. I brought it in on friday at noon and it was done by the end of the day with a brand new wheel. They also adjusted my seat and lubed my chain. Rudns like new now. OH… and the rear wheel was underwarranty… by like days… totally awesome!

Hands down the best bike shop in Sonoma County. Superb service and great staff. It the best of the best.

I’ve been coming here since it opened. Although, I live in Marin County, its hard to find another bike shop with such great customer service! My bikes are always fixed to perfection.

Unfortunately, I did not buy my bike here, but I will buy everything else bike related here just out of loyalty. There is no attitude here… All smiles and unwavering willingness to help. My experiences at other local shops has been opposite of what I’ve experienced at Trek.

We were on day one of a four day tour and these guys really came through for me in both recommending a tire to replace my sliced one (especially tricky with some clearance issues from HED C2 rims) and mounting it for me so fast the rest of the guys never knew I was gone. Special thanks to Justin and we’ll stop by next time to check out their almost ready espresso bar.

I’ve been a bike lover for over 30 years. Starting racing bmx as a kid, graduated to road and mountain riding in high school, and have been passionate about it ever since. In 2014 I logged 2,500 miles before getting hit by a car in early October. I was on track to get in over 3,000 miles for the year.
Why is this important?
Because I’m far from a sponsored racer, but I’ve put in a lot of miles over the years. For the most part, I know my way around a bike. What I really like and appreciate about The Trek Store is their customer service is phenomenal, even though I don’t have a racing license.
The accident caused a crack in my carbon frame that I wanted fixed. The Trek Store worked with me to get my (non Trek) bike stripped, off to a repair shop, painter, and back together exactly as it was before getting hit. The paint is perfect; the sizing of my seat, bars, etc. was exactly where they were when I brought the bike in. The whole process took longer than anyone anticipated, but this was out of their control.
Whatever your bike needs, I really recommend talking with Phil, Christina, and the rest of their team.

I bought a very expensive trek road bike 10 years ago. This year the frame broke while riding. Just a little piece that holds the rear derailer but an important piece of the frame. I sent it into trek and they wouldn’t honor their lifetime frame warranty. DONT BUY A TREK. YOU’LL GET FUCKED!

Just grabbed the 2015 Remedy 9.9 29er from these fine fellows. Great build on the bike! Thanks Brian and Tony!
Took it out to Annadale for a little testing… this bike is soooo good!!! I’ve been riding and racing mtb bikes for over 15 years and owned many brands (SC/​Specialized/​Ibis/​Rocky Mountain). The new Remedy slays them all!
Perfect geometry, balanced feel, super light and the Reactive shock technology marriage with Penske Racing and Fox is amazing. Bottom line, bike has balls!

I was a Cat 2 road racer in the 80s and have ridden ever since so I’ve experienced many bike shops and this place is among the best. Great, knowledgeable staff. We bought a bike for my wife here and my son and have been in numerous times for parts and service. I found out recently the owner used to work at Trek corporate and he’s real bike geek himself so he really knows his stuff. He’s clued me in to great routes as well. Highly recommended.

This place is amazing! They are so helpful, resourceful, and nice. Love these guys and gals!

These guys are the real deal… trustworthy and professional. They are are super passionate about bikes and although I live in Oakland they left a big enough impression for me to always make an excuse to drive up for big and small stuff. Thanks guys! Viva le Trek!

This is a shop by cyclists for cyclists. A hometown local shop run by a great young couple (Bret and Molly) Phil, Robert, and David running the front end are great and very helpful. John, Tony and Christy in the shop have never let me down.
I have bought from many shops in town in the past. I choose to work with these folks. They are not «Johnny on the Spot» when I walk in (they do greet me), however, I pop down on lunch from time to time just to see what is new, so unlike other shops that rush me to buy something and leave, I can move at my pace and not be hassled by pushy sales staff.
I have bought 3 Bicycles to date and have purchased many components and recently a new wheel set. Pricing is in line, a little more that some online sites yet they are willing to work with you on it. I have the in-​store «powered by Ponch» on all bicycles, it helps on parts and service.
They have serviced my bikes. Have only had to have one rechecked, it was a tricky issue, Tony took care of it quickly.
A gem, at times needing a polish, it still shines.

They treat me very well. They have very good mechanics. They have good stuff. Can’t ask for a better bike shop.
Oh! Plus Bret is very generous and active in supporting the cycling community.

Douchebag bike shop.
I don’t know how they got «best bike shop in Sonoma county»…
They raped me on cables and housings (over $ 50 for housing, and one brake, and one dérailleur cable). WAY too much. The guy at the register was so embarrassed when he rung me up that he gave me a 10% discount. Lame. EXPENSIVE AS HELL. I guess they would have rather tried to get me to buy a nice new bike, instead of fixing my own.
Also, why do bike sales people there wear slacks? This isn’t IBM folks, it’s a bike shop. Lame. You look like poseurs, and it just makes look like a fool when you do things like tell customers that they shouldn’t buy premium protective gear. They actually tried to talk me out of looking at the their higher-​end helmets «because we sell a lot more of the cheaper ones». That’s what I want to hear.
Oh yeah, and when I went in (giving them a second chance — shame on me) to check out some helmets, the sales people tried to tell me the only reason that companies (Bontrager, Giro, etc) make really expensive helmets, is to sell the mid-​priced ones. Uhhhh… Yeah… No, I don’t think that’s actually it gang — and thanks for telling me I DON’T want to buy the best helmet, and that the features that I would buy the BEST helmet for, aren’t worth the money TO ME. Invalidating customers, remedial sales personnel don’t make for a good sales experience.
I will not ever go back to this store. Shops like this are the reason online sales are thriving. Maybe they just need to flush their staff, and hire some people who actually know about bicycles and equipment, and aren’t wannabe Used Car Sales people. Try someplace else… Anyplace else…