Hard Tail

I loved this store but sadly it has closed.

I absolutely LOVE this store. I feel like it is a store in which everything was made exactly for me. However, with that said it is a little pricey for simple cotton clothes. I always tease my shopping buddy that I’m going to spend $ 60 for a tie-​die tank top – I am definitely not immune to doing this, but I do recognize the absurdity of it, so I do my best to resist the temptation.
Nonetheless, I love everything in this place. Its a great place to get cool, comfortable, stylish yoga/​lounge wear. The staff are very friendly. I inquired if they ever had sales, and the answer was «No, unfortunately not». Apparently the owner does this clothing designer gig as a «hobby» and get enough turnover in the store and from wholesalers.

I stumbled into this store on the way to the movies and was surprised and delighted to find a store full of fun and funky clothes amidst the generic chains. I really like that they have most of their styles in tons of different colors and combinations and I’m particularly loving the long fuzzy sweater/​coat thing that they just got in.
The service was utterly purrfect and I rarely held something in my hands for a minute before it was whisked off to the dressing room for me to try on. While he was there for me whenever I needed him, he wasn’t lurking in the way that most customer service folks do — it was more like having a helpful, supportive friend along.

Great cotton clothes, amazing fit, form and style. Be careful, it’s habit forming. I make a special trip each time I am in LA and it’s damn worth it! I wish they had a store in SF or stores that carried a bigger selection of their styles. The cotton is just incredibly soft.