Loard’s Ice Cream

After eating amazing ice cream from Marini’s Candies and walking a block. My ice cream senses were tingling and in need to be indulged.
As you walk into the the shop it looks nice and average and I was greeted. The ice cream counter selection was nice and big, a few different flavors such as Ube and Fresh Banana. I ended up choosing the cookies and cream.
For $ 3 you get scoop of ice cream to hold into the palm of your hand. I guess it was a healthy serving since I already had ice cream. After I had my second spoonful of ice cream I noticed something tasted strange.
After a few more spoons I realized that chocolate cookie pieces were stale…
I don’t recommend coming here, ice cream felt super generic. Rather have gone to a nearby convince store and bought a pint of Ben and Jerry’s for $ 3.99 or gone back up the wharf to Marini’s Candies.

Last minute trip to the Boardwalk with my two kids found us hot and craving ice cream. None of the boardwalk ice cream kiosks were open so we walked to Loards but it was closed. Saw some folks inside and they were kind enough to sell us 3 scoops of ice cream using my CC to pay since they we’re open and did not have cash in the register. It was so nice of them to do this for us!
The ice cream was tasty. Portion size for a single scoop was small… and as the previous poster said, the store did feel sticky and run down. Regardless, my girls were stoked to get a cold treat on this hot winter weekday!
We’ll certainly come back again.

I can’t resist icecream, so when I saw Lordes right across the street from the arcade, I went straight for the shop. As soon as you walk in though, it feels a bit run down and sticky… if you know what I mean.
There are a decent amount of options, and they provide generous sized samples. The ice cream was pretty medicore — the Toasted Almond was a bit frosty/​chewy (as though its been sitting out too long), but still enjoyable. Its ice cream after all.
Service wasn’t focused on us, seemed like it was run by high school kids. Might be a Santa Cruz thing.

This happened about a year ago, old news I know, but I just realized I accidentally posted it as a «tip» instead of a review and I still remember the disappointment of not getting my ice cream that day.
My friend and I came by around 11am to find a CLOSED sign stating they would be «back by 10am». We waited until 11:40am and no one showed up. No store hours were posted and the number on their website directed me to the business next door, whose hours were also stated falsely.

Great ice cream. Got the raspberry marble and peanut butter in a waffle cone and my lady got some coconut flavor with raspberry marble in a waffle cone. The ice creams were a nice cooling to our souls after a nice warm day on the beach. Lots of flavors to choose from in addition to smoothies and coffee. Price was good, $ 5.50 for two scoops of ice cream and the portion was generous. One thing, it took a while to get our ice cream. I believe one girl was training another girl to make coffee, so, they were busy with one order while the other girl had to deal with other customers. It took about 15 — 20 minutes to get our ice cream, but I can understand that they were busy on fourth of July. We had no problem with service, in fact, the girl was kind enough to speak Spanish to my lady friend who is learning English.
Overall: Great ice cream, Good service, Good price

I never would have guessed, but the smoothie I got here was so good! I loved it. I almost ordered another one for the road but didn’t.
I haven’t had the ice cream here, but I can recommend the smoothies.
Friendly service.

Whenever I’m in Santa Cruz this shop is a must visit. With a full range of ice cream flavor a it’s very difficult not to please everyone. The ice cream speaks for itself. It’s incredibly creamy and delightful. Also if ice really is your thing there and sundae options, as if you wanna pass on the frozen goodness there are a variety of coffees and teas.

Super hot when I went the ac was broken but the ice cream was good.
They. Have many great choices and options.
Sorta crowded and not much place to sit

I have been here several times before when I go to Santa Cruz but info have to agree with other posts that the service here can be quite terrible. When we went in there was one person working and she looked annoyed at the fact that we even came in. They only had about 8 flavors of ice cream which wasn’t that great of a selection to start off with. I ended up getting a scoop of chocolate chip ice cream in a cup and which was AMAZING!
While I was waiting for a milkshake to be ready, another couple came in to get ice cream and the lady behind the counter gave them the same service. I wasn’t surprised but slightly disappointed, the place is right in front of the beach, beautiful views, next to the boardwalk, but the customer service and somewhat of a messy place inside wasn’t that inviting. This place would be better with improved customer service and more ice cream options.
3 stars mainly for how good the ice cream was!

The owners are allegedly accused of animal torture and cruelty due to an incident at their Pizza Restaurant nearby. There is an active investigation ongoing with SCCo. SPCA and SCPD.

Humm. It’s right in front of the beach with a spectacular view. But the I-​cream is ok and not as good the one I get from San Francisco. The people who works definitely offers very good services compared to the service of San Francisco.

The only good thing about this shop is its location. First, i have worked in an ice cream shop before so i am well aware of food hygiene. And this was not clean. The server was sweating which is ok because it was a hot day but would itch her nose and neck then serve the person in front of me! Where are the gloves?! Ok no gloves then be clean! Constant washing hands. Also the service was super slow!
A server was working on a shake and by the time she was done she forgot the person’s other order then took a lot of time to serve. When i saw how bad the customer service was for those two reason i just left! Didnt even try the ice cream. I hope the manager finds the message helpful to improve customer service and cleanliness of the servers’ actions. Maybe another food cats course.

The service here is pretty terrible. The one worker, a female, had a «I don’t care about you or my job» attitude and was slow when it came to her job – she worked as if she needed a nap. No greeting, thanks, or goodbye.
The scoops of ice cream were scooped very lazily, they were falling out of the cone instead of firmly pushed in.
The ice cream itself was pretty good and is what is saving their rating. Very creamy – I had a sample of the blueberry cheesecake and green tea, and ended up with the blueberry cheesecake in a cake cone – and not overpowering with any of the flavors. Their ice cream tasted very nice, I will be back for a milkshake or another scoop.
4 stars is generous, but I can’t really judge their customer service that much because a) it’s a shop by the boardwalk; b) it was like 5pm when I got there and she was probably tired… benefit oft the doubt?; 3) it’s an ice cream shop, so they’re not exactly there to win us over with customer service.

I wanted to have an ice cream cone on the beach. Waited in line for 30 mins. Got to the front to order and it took forever to get 2 scoops. I was about done with my ice cream cone as I waited for the milk shake to be made. Service was super slow. Great location. But not good customer service. Got to have the last bite of my cone on the beach.

My GF had a hankering for ice cream after a long day of walking in Santa Cruz. We stopped by this place for a quick scoop and it turned out to be a poor decision. Not only was the young lady at the front of the shop unfriendly, the staff in general seemed disinterested and not helpful.
As for ice cream, it was grossly over priced and tasted like store bought generic ice cream.
This was a downer on an otherwise awesome day the beach. If you want to waste your time, money and appetite go to this «ice cream shop.»

while strolling along the beach and boardwalk on a beautiful sunny day, hubby and i worked up a bit of a sweat (it was pretty warm and sunny) and started thinking about something cold. low and behold, just across the street, we spotted loard’s ice cream. i’d never actually stepped inside a loard’s ice cream shoppe, however, i had heard of this brand before, and i’m thinking they ship their product to other ice creameries in the bay area.
looking at their extensive list of flavours, we decided we had to come in and try some of their frozen yummyness. i had a really hard time deciding so i tried several samples and asked a bunch of questions, before settling on a scoop of almond joy. this was a mix of some of my favourite things, chocolate, almonds, and coconut swirled together in a vanilla base. the flavours were all there, but i felt they were a bit faint and could have been bolder. also, the ice cream started to melt almost as soon as it was put in my hand, and within 5 minutes, was almost completely melted. this may be due to the fact that the ice cream wasn’t especially rich or thick, it did taste light to me, compared to other ice creams that i’ve had at other shoppes.
for $ 3, you get a decent single scoop of ice cream in a cup, add $.75 if you want a waffle cone. not a bad choice if you’re hanging out at the boardwalk, wharf or the beach. customer service is friendly and staff is knowledgeable about all of their flavours and products.

Meh, not the best service or atmosphere. Of course the ice cream is yummy, almost all ice cream is… I had the cheesecake swirl on a cone and walked over and enjoyed it on the beach. Which was a nice benefit to grabbing dessert here…
Oh and! My boyfriend and I both ordered one scoop on a cone, but they gave him 2 scoops… And I only got one. Why do that to two people ordering ice cream together? lol wtf?
And when you walk in, there’s nothing on the wall! It’s so bare it looks like they’re closing down. Usually an ice cream shop has prices and a menu posted. I wanted a banana split, but had to ask if they even had things to make it. They said yes, so I asked for a smaller version of it, but they said they wouldn’t do it. Really? I can’t just have ice cream and banana? Not the best service. It’s a freaking ice-​cream shop for goodness sakes! Be colorful! Be cheerful! Make it fun inside! Give people options!
They need to decorate… And please put a big menu on the wall with your offerings and prices. Sorry, just a suggestion!

It was a really, really slow line getting our ice cream.
When we finally got up to the counter, we ordered the sundae with the marshmallows and chocolate. If I’m remembering correctly, I think it was the Peter Pan? Maybe not. Anyway, the marshmallow was really good with the chocolate ice cream. It was served in a long, clear container as though it was a banana split.
It was a nice way to end our trip to the Santa Cruz Beach Boardwalk. But I hated the wait. And the ice cream was good, but not amazing or anything.

Open late for my late-​night Ice Cream fix!!!
Wonderful woman in there offering to let us try whatever we were curious about!
Ended up with the UBE (purple sweet potato) and it was MAGIC!!!
A place I would go back to for sure when in SC!

First let me start off by saying that I am a HUGE Loard’s Ice Cream fan, and back in my hometown there are three of them within a ten minute drive and I took full advantage of it! Back there they have some of the best flavors and their Sundaes are just killer, so when I found out they were opening one in Santa Cruz, needless to say, I was incredibly excited… I shouldn’t have been.
When I ordered my caramel sundae (my usual) the employees had to look up on the menu to see the price as well as what it was. While the ice cream itself was completely up to Loard’s normal standards I was really disappointed with the scoop of ice cream with caramel poured on top that they called my «Sundae».
It seemed like they hadn’t trained the staff yet (not their fault) and they opened before they were ready. I still have hope for them, but as of now I’m pretty bummed that the Santa Cruz location isn’t up to par with the rest.