Beach Auto Sales

I have been needing a newer car for quite a while and my friends Ralph and Eddie Martinez referred me to their friend at Beach Auto Sales. It’s a used car lot on Pacific Ave in Santa Cruz. Supposedly it carries higher end used cars. But as it turns out the only thing high end are the prices. I have run several of the cars listed there thru Kelly Blue Book. Every single car that I checked for sale on the lot is more than double what Kelly B B lists as fair market value when purchased from a dealer.
So I went in thinking I had some bargaining power especially since there was not another customer on the lot. I say my car and went over to it, walked around it and peeked inside for about 15munutes thinking someone would notice and offer assistance. No one came. So I went into the office. The owner Joe didn’t even look up from whatever he was watching on his computer screen, when I asked about my car. He says how’s your credit? I said I have very little (the reason I went there was for in house finance to help build my credit) he says in that case I need half down. I started to ask a question about price being double what it should be. He says sorry I need half down and just looks at me.
Half down according to KBB would be the total l value of the car. So his plan was to finance the rest of his profit and charge me 21% interest on that? If the man had lowered his price to fair market value I could have handed him the half down. But he never even tried to listen to me at all. I was in the office less than 30 seconds and got a big fat NO for my efforts. No wonder the man’s lot is customer free. Any educated car buyer knows about KBB and is not going to spend double for a car. The man, in my opinion, is less than honest and lacks in social skills that might help to hide his dishonesty. Don’t waste your time on this lot, car buyers. It’s nothing more than used up over priced cars sold by a has been.

In all honesty i haven’t had any real issues with my vehicle. The car runs fine and I’m sure will last me at the very least a couple more years. Its a 2001and had 75,000 when i bought it so I’m just being realistic.
My issue is this, when i walked in to purchase I informed Joe that i had no credit but a nice amount to put down. I informed him that I already owned two cars and the only reason I wanted to get a car on payments was to build on my credit. He assured me that this purchase would be a good way to begin building my credit, and that so long as he could get his finance company to approve me we were good to go.
They did and I was happy because again the only reason I wanted a car on payments was to build my credit. Turns out his finance company is a mom and pop operation, the only time they report to the credit reporting agencies is if you are delinquent. Information that I would not have gotten had I not had to call them because Joe didn’t know the account number and I needed to make my payment. While I am happy with my car I am not happy with being blatantly lied to to make a sale. Point being, if you are purchasing a car to improve your credit Beach Auto Sales is not the place to go. Unless of course they are getting financed by a company other than JP Hamilton Financial. I really just wish he would have been honest.

Had a very positive experience buying a car from Joe. I am new to town and Joe helped me find the right car, and took care of all the details, the paperwork, and even the insurance. Would definitely deal with Beach Auto Sales again.

I want to give a big shout out for joe at beach street auto. He helped me get my dream car (an Audi) and helped me secure the best financing I could hope for. He also helped me get my money returned to me for my warranty and gap insurance on previous car. He really had my back and took personal attention to my safety and satisfaction. Thank you Joe!

I bought a Honda Accord from Joe a couple of years ago. I only started Unilocaling recently so this is the reason from the delay. He gave me a fair price for a nice car. He seems like a very nice guy who I would buy a car from again. Thanks Beach auto sales!

Best of Breed. Go here if you want a valued used vehicle and want to know that you are getting a good value. I do my homework before buying a used car and so do the personnel at Beach. They want you to get what you are looking for and they want you to be happy with it. Once I bought my car, I started to notice all the blue Beach Auto Sales plates on cars around town. Why: its a good place to find a good used car. I recommend that you check them out if you are shopping for a nice used vehicle. A good experience. I will go back.

I would purchase all my cars there. Tony is the best!

Recently bought a car from Joe… BIG MISTAKE. The moment we drove it off the lot it started to have major problems. After putting more than 1000 into it and trying to sell it… We found out that the odometer was turned back by 80,000 miles!!! This car was bought and sold by Joe twice and I know that he knew about the car fax and turned down mileage. We would of never bought the car if we knew how many miles it really had. No wonder he rushed us in the sale. This man claims to be a good Christian and will use that to manipulate too. PLEASE PUT THIS HUSSLER OUT OF BUSINESS AND SAVE THE SANTA CRUZ PEOPLE FROM BEING HUSSLEd BY Him! DO NOT BUY FROM JOE!

We had a horrible experience with Joe, who is dishonest and shady, to say the least! I purchased a car for my 16 year old daughter and had problems from the very beginning. I have put 2000 $ towards repairs in TWO months and it is still not running right. He claimed to fix brakes and did not… my daughter was put into an unsafe vehicle. She also blew a tire in the first week. I wrote 3 letters to Joe, giving him the opportunity to do the right thing and refund my money. At the very least refund cost of repairs. I got no response. I cannot believe he can still continue to operate in our small community. I may have well just lit $ 7000 on fire. I will follow in Lisa F. footsteps and take this creep to small claims court.

I would NOT recommend Beach Auto Sales to anyone that needs to buy a car. The car I purchase from Joe had problems within the first week. Joe is not an amazing business man and is not trustworthy. He doesn’t follow through with anything he says he will do. In fact, I took him to Small Claims Court and I WON and I am still waiting for my money. Don’t be the next victim.

Joe is an amazing business man. I was told by many of my Santa Cruz cop friends that Joe sells some great used cars and will help consignment sell. You see the car tag frames all around town with happy buyers (that don’t post their positive experience). In 2006, I brought Joe a 2002 Suburban that I couldn’t sell after my husband died. He easily could’ve turned me away and said «no». Not Joe… he reached out and helped me when I had no prior relationship or promise to buy. Now in 2014, my son (who was joining the Air Force) brought Joe his Jeep to consignment sell and Joe helped sell it. Joe is salt of the earth guy, he is a man of his word. Joe is the «mom and pop» business in Santa Cruz that we all love. If you have a concern or worry, Joe will address it. He is not in the business of screwing people or he wouldn’t be in business for so long. Joe, thank you so much. You are a good man and an asset to Santa Cruz’s business community. I will always do business with you. Thanks again.

Words can’t describe the experience I had with Joe and his staff at Beach Auto Sales. I had been searching high and low, from Sacramento to Los Angeles for a suitable replacement for my stolen Denali. I phoned Joe, who from start to finish was nothing but HONEST! I emphasized, that I would be driving 154 miles taking a day off, and I didn’t want to be surprised by a falsely represented truck. Joe assured me there will be no surprises, and that the truck is Beautiful.
As he said, the truck was impeccable! He’d even gone above and beyond by replacing the tires. Still hesistant, I found what I thought to be a leak in the muffler. However, before I could climb from under the truck Joe had his mechanic on the phone dissolving my worry. WOW! Joe’s customer rapport was both professional, and personable. All his cars on his lot were in such great shape, a Mercedes caught my wifes attention –who was only along to drive our other car home-​JOE again through pure honesty told us all about the car.
HAPPY ENDING… I asked for a 250 discount. JOE, «I will give you 500 off if you buy both» I would have never, ever, ever, everrrr bought a car without research. JOE is the only reason for us buying TWO CARS the same day. TIM then sealed the deal with his knowledge and expertise on both vehicles. He had two sets of keys, owners manuals, EVEN the 300 dollar navigational disc for the Mercedes… WOW!
JOE AND HIS STAFF ARE HANDS DOWN GREAT TO DO BUSINESS WITH!!!

I had a good experience working with Joe and his staff at Beach Auto Sales. I was new to town, and needed to trade in my car for a truck I could use for work. He took my trade with no questions, even though the service light was on. I found Joe to be trustworthy, laid back and easy to deal with.
Remember that you’re buying a used car, and anything can happen. Don’t be naïve and you’ll be just fine.

Do not do any kind of business with BEACH AUTO SALES in Santa Cruz. JOE is a dishonest man with no integrity that only cares about his bottom line! He has no problem selling you or trading you a car that is not safe. The word needs to be put out there so that no one else will be taken advantage of by Joe and his staff again. I wanted a car with better gas milage because I drive all over the place for my business.
The car I traded in was in excellent running condition, and when my «new» car broke down less than 3 weeks after driving it off of the lot. He didnt want to help me. I had to rent a car to get to work and the cost of fixing my «new» car was $ 1900.00. Good job Joe at being a slimeball used car salesman. It’s people like Joe that give the honest guy a bad name! So, as I have said. DON’T DO ANY KIND OF BUSINESS WITH THIS DEALER! I now drive a car that I am afraid to drive out of town because I have no idea if it’s going to break down again. Thanks Joe and Tim for nothing! As for him having a mechanic on site. That’s a big fat lie! My advice to anyone that is brave enough to do business with Joe. Take the car you are interested in to a mechanic and do a pre-​sale inspection. It’s worth the money to avoid stepping into a vehicle that may be unsafe.

Not sure where to start but these guys are A++
First time I ever bought a car at a dealer, as Every time I go the smell of greed makes me run away.
These guys were real laid back, no pressure sales, Very friendly and help ful.
The car I purchased was on consignment, not sure if that make it easier however one I bought the car there was something that broke, as you know there is no warranty on a used car and sold as-​is, however these guys stood by the car as a wheel bearing broke the second day after I had it, in Good Faith.
It is pretty rare nowadays for anyone to do anything in Good faith PERIOD.
They came to be and brought my car back in to the place the previous owner had the work done and had it taken care of.
They didnt ask for an extra penny or anything in return.
It has been about 4 years since I purchased that car and I still remember these guys every time I drive by a car dealership.
This 5 star is long coming, but well deserved!

Don’t buy a car from here joe is shady I bought a car from joe and after 3 days of having the car i had to change the coolant reservoir come to find out the radiator wasn’t connected and my engine blew I took my car to the mechanic and let him know who i bought the car from he said this is a typical problem for people who buy cars from joe he also told me that Joe used to bring cars to him to have the small problems fixed knowing there were bigger problems i have heard from numerous people that bought a car from beach auto sales that there car have had many problems so shop at your own risk but i personally would save your money and time I’m now out ten thousand dollars because of this car i bought from Joe

I’ve done business with Joe for more than 10 years and consider him to be the most honest, straightforward and reputable guy in the used car business. I’ve done 4 deals with him, both buying and selling. And I’m getting ready for another transaction. If you want the straight scoop, and a good deal, just ask for Joe.

I am amazed and thrilled with everything about this place!
first– there is a sales guy and a mechanic. both are friendly, are partners in the business and genuinely car about what they do. head of sales, Joe is really nice and we worked out a great deal. the guy who buys cars is very trustworthy and we felt good about his experience and how he picks vehicles.
second– the feeling of the lot is amazing. we were back and forth there for weeks. they have the best deals in town and 30 miles around and so we hounded them everytime they got new cars. they never made us feel like we were bothersome, remembered the cars we were looking for and were low pressure. they move soooo many cars and its no wonder as to why! we had been to big lots and were really unimpressed with the vibe and the pressure to lease or get something new.
third and MOST IMPORTANT– we bought a car, a BMW, and love it! but when we got home and a tad of that car excitement wore off from spending thousands and thousands of dollars we noticed that the front tires were really worn and would need to be replaced. strapped for cash we went back and pointed it out just hoping they could help us out but not expecting them too seeing that they gave us a good deal as it was… they offered to replace the tires without hesitation. SERIOUSLY? AMAZING! that is unheard of. they had no obligation but their reputation and they care about it 100%
friendly, HONEST, and caring. we will be back for all our used sale purchases and recommend them highly to others!

I was looking for the right BMW and sure enough, they had it. Very easy no pressure atmosphere, and I even had a chance to test out the car for longer than most dealerships would allow.
After I bought it, I took it to Stevens Creek BMW for a routine service and they said the car was in impeccable shape and reinforced the fact that the car I got at Beach Auto was a good buy. I highly recommend these guys… keep up the good work!

Talk to Joe! He knows his stuff. He helped us find the right car at the right price. He was friendly but clear about how things worked. Definitely worth your time to stop here in your search for your search for a vehicle.