1010 Pacific Apartments

The best thing about 1010 Pacific Apartments is the Property Manager, Geno. He is so nice, warm, and reasonable. He really makes the residents feel welcomed and appreciated.
I rented there for 6 months while transitioning from the Peninsula to Santa Cruz. I picked these apartments because they were close to my new job and they allow dogs. I can’t comment on the rent price — this was the only place I investigated. But I felt safe and secure here. You have to have a fob to enter the building and also to work the elevator. I was never concerned for my safety. I parked in the garage under the building and never had a problem. The location is within walking distance of great bars and restaurants.
As long as Geno is the Property Manager, I can recommend this place.

We have lived here for 4.5 years now. The property management treats us like royalty. If something is broken, it’s fixed within 24 hours. Geno Lira is the property manager. He’s fantastic! Friendly, approachable and the king of follow through. Miguel and Belen cover the day to day work on the building and they are beyond compare. Friendly, helpful and constantly working. Our apartment is spacious with great views of the city. The marble counter tops and laminate floors really make you feel like you’re living in a penthouse. We liked the place so much, we moved our in-​laws into the building, and one of our friends. We recommend it to everyone who wants to be in the middle of everything downtown, yet escape to the quiet and luxury of a penthouse.

I lived here for a year and a half. The location is great, but I would also agree that the rent price relative to what you get isn’t stellar.
Right before I moved to 1010 Pacific, I paid significantly less for an apartment in Japantown in San Jose that had a pool, a hot tub and 24 hour fitness room.
1010 Pacific is also a poorly designed building and garage.
One of the reasons I ended up moving was because I had several accident near misses because of the huge blind spot upon exit or entry to the garage. I mentioned this to the leasing office, and they told me they could not put a mirror there, because if the sun happened to reflect upon it, and block someones sight, the apartment complex would then be liable for the accident. Um, what?! Obviously this made me second guess how much they cared for us as tenants, and I just did not want to support a company that cared so little for my safety.
Anyway, I was happy with the location, and for a while, it suited me. But I started to feel resentful as they continued to raise my rent because I just felt it was not worth the high price.

I lived there for 2 years during my college years. Geno the manager is great! He is very professional and made my stay at 1010 a great experience. Living down town Santa Cruz was great! The security is really tight, you have to have a fob to get in to the building itself and also to get in the elevator. I would highly recommend anyone who’s looking for an apartment to live here!

I left a review previously because I was not happy with the weekend manager. Shortly after writing my review the manager instantly contacted me via email, to apologize. Then gave me a direct number in which I could set up an appointment to receive a tour of the apartments. I think this shows the dedication to the customers and future residents. So, for that, I think as far as management is concerned this would be a great place to live.

1010 Pacific is a wonderful place to live ! Great Location, Great layout, Incredible Management and maintenance I have received support and selfless service on every and all levels. Secure Modern big rooms brand new everything! I Love living here I love the staff ! Thank You

I felt like a super star living here because it was like living in a resort. My unit came with secure parking underneath the building, and I enjoyed using the fitness center on a regular basis (it has professional style equipment and I was able to save money by getting rid of my gym membership). The location is outstanding because you are right in the middle of all the fun but not of it!
One of the nicest surprises after living there for a while was the energy efficiency of the place. My PG&E bill never went over $ 35 and I never had to run the heat in the entire year I lived there. So much of what is a available in Santa Cruz is old, cold, and funky which = high energy costs. 1010 Pacific is very atypical when it comes to Santa Cruz apartments, i.e., it is bright, warm, energy efficient, secure, spacious, modern, well located, amenity laden, well managed, and I never heard any noise coming from my neighbors — ever!
This building is professionally managed and maintained by the best staff I have ever had the pleasure to deal with. They were very responsive to all my needs. Thank you Micheal and Miguel.

Wouldn’t recommend this place! Horribly rude property manager. My parents were placed there temporarily because their apartment was getting remodeled. From day 1, my parents got flea bites everywhere over 100 bites and they dont’ even have any pets. when i called the manager’s office to report the flea problem, the janitor came and cleaned the carpet and fumigated it. But the fleas were still there and when i called the manager (Michael) again, he said i was wasting his time. Those were his exact words «I have nothing else i can do, you are wasting my time.» So i contacted my parents original apartment managers and have them deal with Michael. My parents had to go to the dr. to get creams for their flea bites and Michael said we were wasting his time!

1010 Pacific was a great place to live! It’s one of the only new buildings in Santa Cruz. Reasonable rents for the area. Awesome location Downtown Santa Cruz, walking/​biking distance to everything, the Beach, Boardwalk and the Wharf. Elegant lobby, clean, modern, updated apartments. Professional management and maintenance. Mike is awesome! We truly enjoyed living at 1010 Pacific!

Gorgeous apartments, though small for the price. Lots of features, lots of bells and whistles, though the extra parking fees are annoying. Ended up going with another option solely because of price. If the costs were more competitive with others in the area, I’d have been all about this place.

they assigned you to park your car a block away in a public parking garage where homeless and drug users hang out. Or you pay another hundreds of dollar to park in the basement.
I parked in front of the apartment to unload my grocery once. It costed me a 50 dollars violation fee for parking in a load/​unload zone without an attendent. Hello? How am i supposed to sit in the car while I’m unloading my grocery!
It’s ridiculous.

If you are looking for that «downtown» feeling — then you might like living at Pacific Apartments. The location is ideal for anyone who wants to be within walking distance of restaurants, stores, and shops.
Unfortunately downtown Santa Cruz is filled with a higher than normal transient population — with many homeless sleeping on the streets and many — many beat up old guitars.
The building itself is comfortable and the prices very reasonable for what you get — but this building suffers from the surroundings.
The noise level from the bus-​station next door — the neighbors across the way yelling — or the club across the street thumping — is something you might not be able to deal with. Which isn’t a knock against the apartments — just the location.
My gripe wasn’t really any of this — it was the smoke. For some reason it felt like everyone around me smoked and if I dared open the window to let in some cool air — my apartment would fill with second hand smoke that seemed to never go away. I ended up leaving with a serious cough.
But if you are smoker? This place may be nirvana.
They also accept pets which is nice.